China Toy Fair


COMMENTARY: Teen Titans Go! Has Licensed Toys Ready to Go

Phil.TeenTitans1.RobinFunkoIt’s been a good year for superhero comics on TV, what with the success of DC Comics’ Arrow and Marvel’s Agents of S.H.I.E.L.D., not to mention the planned fall arrivals of The Flash and Gotham. But let’s not forget the animated side of small screen super-heroics, as the second season of Teen Titans Go! premieres next month. The series resurrects Teen Titans, which aired during the mid-to-late 2000s, as something wackier and anarchic. Both shows are based on the long-running comic book of the same name, which is centered on some of the best-known teenage characters in DC’s pantheon.

Along with everyone’s favorite young sidekick, Robin, the cast includes Starfire, Cyborg, Raven, and Beast Boy. While adept at defeating evil-doers, Teen Titans Go! more often depicts them hanging out unsupervised at their team headquarters, at which point trouble worse than any super-villain tends to break out. The series is a fun romp, not to mention a good antidote to the spate of more serious, live-action superhero adaptations of late. Teen Titans Go! is currently licensed by a number of toy companies, with items for collectors, young kids, and everyone in between. But in all cases, the property’s lighthearted attitude shines through. [Read more...]

Rubie’s Develops Marvel Costume Line for U.S. and Canada

RubiesRubie’s Costume Co. Inc., a leading manufacturer and distributor of Halloween products, will be developing a line of Marvel costumes for the U.S. and Canada starting next year. Rubie’s currently produces Marvel product lines throughout Europe and other international markets.

Rubie’s plans to create a broad collection of Marvel Universe products for Halloween, including costumes, dress-up accessories, masks, makeup, high-end collector costumes and accessories, pet costumes, animatronic decorative props, costume shoes, seasonal décor, and more. Costume products will be available in toddler, child, tween, teen, and adult sizes.

The officially licensed products will encompass both classic Marvel properties and new Marvel films, including Captain America: The Winter Soldier, Guardians of the Galaxy, X-Men: Days of Future Past, Ant-Man, and The Avengers 2: Age of Ultron. Rubie’s will also produce costumes for the new ABC live-action TV series Marvel’s Agents of S.H.I.E.L.D.