HoliDAY of Play 2015

COMMENTARY: The Avengers’ Black Widow Is the Odd “Man” Out

Funko.BlackWidowPopfigureAvengers: Age of Ultron debuted in theaters on May 1, earning $187.7 million during its first weekend. Yet the only superhero anyone seems to be talking about is the Black Widow, aka Natasha Romanoff, played by the beautiful Scarlett Johansson.

Between Mark Ruffalo, the actor who played The Hulk, taking to Twitter to ask why there aren’t more Black Widow toys available for his nieces, and Chris Evans and Jeremy Renner making tasteless comments about Black Widow being a “slut” and a “whore,” this female super hero, an Avenger herself (#recognize), cannot seem to catch a break.

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Marvel Launches Exclusive Secret Wars: Armor Wars Comic at Toys “R” Us

Marvel LogoAs part of Toys “R” UsMarvel’s Avengers: The Age of Ultron retail program, customer will receive a complimentary Secret Wars: Armor Wars No. ½ comic with any Marvel purchase of $25 or more through Saturday, May 9, while supplies last.

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Diamond Select Busts Out New Figure Based on Hulkbuster Armor

Diamond Select Toys and have teamed up to offer an exclusive figure based on the Hulkbuster armor from Marvel’s The Avengers: Age of Ultron. First appearing in Iron Man No. 304, released in 1994, the Iron Man Mk 14 Hulkbuster armor was an add-on to Tony Stark’s modular armor, and would allow him to stop the Hulk from tearing apart a factory manufacturing gamma bombs.

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Rubie’s Costume Co. Launches Marvel’s Avengers: Age of Ultron Costume Collection

AvengersAgeofUltroncostumesRubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.

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Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

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Diamond and Take Aim with New Hawkeye Figure

Hawkeye with Lucky outside boxTo honor Hawkeye, one of the few non-powered members of the Avengers, Diamond Select Toys and have teamed up on an exclusive Hawkeye figure, featuring sculpting by Gentle Giant Studios and 16 points of articulation.

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Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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Funko and Marvel Announce Variant Cover for Marvel Collector Corps Debut

Funko,MarvelAvengersFunko has announced a variant cover for its Marvel Collector Corps debut box, Marvel’s Avengers: Age of Ultron, which ships in April. The variant will highlight the first edition of Marvel’s new series, Guardians Team Up Meet the Avengers, and will be exclusive to Marvel Collector Corps. [Read more...]

Funko Launches Marvel Collector Corps, an Official Marvel Collectibles Subscription Service

MarvelAvengers,CollectorCorpsFunko has collaborated with Marvel on a new subscription box service, Marvel Collector Corps, featuring exclusive collectibles, apparel, and accessories from major events in the Marvel film and comic book universe. The debut box ships in April and will feature items from Marvel’s Avengers: Age of Ultron, including an exclusive 6-inch Iron Man Hulkbuster Pop! vinyl collectible. [Read more...]

Funko Has New Toys Ahead of Avengers: Age of Ultron

This March, Funko will have a range of new items based on Avengers: Age of Ultron. Along with Pop! Marvel: Avengers: Age of Ultron figures, there will be Mystery Minis, Pop! Keychains, Fabrikations, and Mini Wacky Wobblers.

Avengers: Age of Ultron arrives in theaters on May 1.