China Toy Fair


Not a Hoax! Not a Dream! Marvel Launches Month-Long National Celebration: Marvel Super Hero September!

SuperHeroSeptemberDisney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to, “power up like a Marvel super hero.” This month-long celebration features retail partnerships, licensing partners, advertising, and online activations. The strategy is on behalf of the Marvel brand, as both Marvel and its characters celebrate 75 years of history.

“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

The central hub for Marvel Super Hero September is a new online portal, superheroseptember.marvel.com, which houses content and activities, including a national photo sweepstakes contest supported by select national retailers. Marvel is also re-launching marvelkids.com with additional content. [Read more...]

The Future of Jakks Pacific Is Looking Marvel-ous

JakksJakks Pacific Inc. will launch a line of toys based on existing and upcoming Marvel characters and properties. The collection will include R/C vehicles, electric- and battery-operated train and track sets, and handheld 3D character flashlights based on Marvel animated series Ultimate Spider-Man, Hulk and the Agents of S.M.A.S.H., and Marvel’s Avengers Assemble. There will also be toys based on upcoming Marvel theatrical releases, including Marvel’s Avengers: Age of Ultron and Marvel’s Ant-Man. These products are expected on retailers’ shelves nationwide next year.