A few months ago, I wrote a commentary about trends occurring in the world of licensed action figures. Since then, I worked on a longer piece for The Licensing Book, the sister publication of The Toy Book, looking at the process in between attaining a license for a movie, TV show, etc., and the production of the final toy. Licensed collectible figures was a fascinating subject to write about, and I am eternally grateful to all of the toy company officials who took time out of their busy lives to answer my unending barrage of (mostly) annoying questions.
Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they need–comprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]
Disney Interactive has launched the free Disney Infinity: Toy Box 2.0 app for iPad and iPhone. A new addition to the Disney Infinity game universe, the app features all of the tools and enhanced features of Toy Box 2.0 from Disney Infinity (2.0 Edition), as well as all-new multiplayer functionality so mobile gamers can create Toy Boxes together using favorite Marvel and Disney characters, vehicles, settings, and items.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
Following the box office success of Marvel’s Guardians of the Galaxy, Disney Consumer Products will launch new toys for the holiday season. The product release will coincide with the DVD and Blu-Ray launch of the film on December 9.
The new toy and collectible lineup will include KIDdesigns‘ Dancing Groot toy. Other key products include Funko‘s POP! Marvel: Dancing Groot Bobble-head, Funko’s Fabrikations Guardians of the Galaxy–Rocket Raccoon collectible, Hot Wheels‘ Star-Lord and Rocket Raccoon Character Cars, Just Play’s Rocket Raccoon Plush, and Dragon Models’ Marvel’s Guardians of the Galaxy Star-Lord Model Kit.
World Tech Toys is teaming up with Marvel for R/C toys based on Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon.
The company has also added Shark Week, and will introduce flying R/C robots based on National Football League (NFL) and National Basketball Association players. The NFL line-up will include Johnny Manziel and Peyton Manning.
Rubie’s Costume Co. Inc. supplied 50 officially licensed Marvel’s Guardians of the Galaxy costumes to attendees at last Tuesday’s ringing of the bell at the New York Stock Exchange (NYSE). Marvel’s Guardians of the Galaxy stars Chris Pratt, who played Star-Lord, and Zoe Saldana, who portrayed Gamora, joined Marvel Entertainment executives as they marked the opening day of trading.
“To partner with Marvel on such a monumental tradition of the bell ringing at the NYSE was truly an honor for us, and we were delighted the movie’s stars had a chance to see our designs and their likeness captured in costume form,” said Howard Beige, Rubie’s executive vice president.
The Guardians of the Galaxy Costume Collection by Rubie’s is available for this Halloween.
Snap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorks’ How to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.
Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.
The Marvel Minimates Series 57 Guardians of the Galaxy Movie Assortment captures the film’s characters as 2-inch mini-figures. Featuring nine different characters, the assortment includes four different two-packs: Star-Lord with Ronan, Drax with Groot—and a Rocket Raccoon micro-figure—Gamora with Nova Corps Centurion, and Nebula with Sakaar Soldier. The Gamora and Nebula sets will only be available in comic shops and specialty stores.
The Amazing Spider-Man 2 Movie Resin Statue depicts Marvel’s wall-crawler in a dynamic battle pose atop a New York City rooftop. It measures approximately seven inches tall with its base. [Read more...]