China Toy Fair


Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

April Is a Marvel-Filled Month for Diamond Select Toys

SpiderManStatueThis month’s offerings from Diamond Select Toys include figures and statues that tie into Marvel’s upcoming movies, as well as one zombified version of a classic Marvel super-villain.

The Marvel Minimates Series 57 Guardians of the Galaxy Movie Assortment captures the film’s characters as 2-inch mini-figures. Featuring nine different characters, the assortment includes four different two-packs: Star-Lord with Ronan, Drax with Groot—and a Rocket Raccoon micro-figure—Gamora with Nova Corps Centurion, and Nebula with Sakaar Soldier. The Gamora and Nebula sets will only be available in comic shops and specialty stores.

The Amazing Spider-Man 2 Movie Resin Statue depicts Marvel’s wall-crawler in a dynamic battle pose atop a New York City rooftop. It measures approximately seven inches tall with its base. [Read more...]

Funko Has Guardians of the Galaxy in Pop! and Wacky Wobbler Figures

Funko.StarLordFunko will have Marvel‘s Guardians of the Galaxy–the spacefaring team coming to theaters on August 1–available in both Pop! and Wacky Wobbler form in time for the film’s release. Pop! figures will include Star-Lord, Rocket Raccoon, Groot, Drax, and Gamora. The Wacky Wobbler figures will feature bobble-heads of Star-Lord, and Rocket Raccoon.

An unmasked Star-Lord will be available exclusively at amazon.com.

Marvel Entertainment Partners with Huffy for New Bicycle Line

Spider-ManMarvel Entertainment LLC and Huffy have announced that they will develop a new line of bicycles, tricycles, scooters, and accessories. The new products will be an expansion in the bike category for Marvel.

The new line will launch in stores in the spring and fall of next year. The addition of Marvel’s Guardians of the Galaxy also introduces Marvel’s newest heroes.

The Spider-Man bike is the first in the category to feature the character’s web design as a web trap which holds villain and hero toys. Another version of the bike includes a special plastic web-frame design. Scooters and tricycles feature interactive lights and sounds. The Huffy line of Marvel products will include multiple designs at top retail stores across the U.S.

Rubie’s Develops Marvel Costume Line for U.S. and Canada

RubiesRubie’s Costume Co. Inc., a leading manufacturer and distributor of Halloween products, will be developing a line of Marvel costumes for the U.S. and Canada starting next year. Rubie’s currently produces Marvel product lines throughout Europe and other international markets.

Rubie’s plans to create a broad collection of Marvel Universe products for Halloween, including costumes, dress-up accessories, masks, makeup, high-end collector costumes and accessories, pet costumes, animatronic decorative props, costume shoes, seasonal décor, and more. Costume products will be available in toddler, child, tween, teen, and adult sizes.

The officially licensed products will encompass both classic Marvel properties and new Marvel films, including Captain America: The Winter Soldier, Guardians of the Galaxy, X-Men: Days of Future Past, Ant-Man, and The Avengers 2: Age of Ultron. Rubie’s will also produce costumes for the new ABC live-action TV series Marvel’s Agents of S.H.I.E.L.D.