HoliDAY of Play 2015

Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

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The Walt Disney Company Reports Third Quarter and Nine Months Earnings

TheWaltDisneyCompanyLogoOn Tuesday, the Walt Disney Company reported record quarterly earnings of $2.5 billion for its third fiscal quarter ended June 27, compared to $2.2 billion during the prior-year quarter. Diluted earnings per share (EPS) for the third quarter increased 13 percent to $1.45 from $1.28 in the prior-year quarter. EPS for the nine months ended June 27 increased 16 percent to $3.95 from $3.40 in the prior-year period, while excluding certain items affecting comparability, EPS for the nine months increased 15 percent.

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Netflix Research Finds Dads Feel Powerful Connection from Bonding with Kids Over Cartoons

NETFLIX, INC. LOGOAccording to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.

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The Walt Disney Company Reports Second Quarter Earnings

TheWaltDisneyCompanyLogoOn Monday, the Walt Disney Company reported earnings of $2.1 billion for its second fiscal quarter ended March 28. Diluted earnings per share (EPS) increased 14 percent to $1.23 from $1.08 in the prior-year quarter, and excluding certain items affecting comparability, EPS for the quarter increased 11 percent to $1.23 from $1.11 in the prior-year quarter.

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Diamond Select Busts Out New Figure Based on Hulkbuster Armor

Diamond Select Toys and have teamed up to offer an exclusive figure based on the Hulkbuster armor from Marvel’s The Avengers: Age of Ultron. First appearing in Iron Man No. 304, released in 1994, the Iron Man Mk 14 Hulkbuster armor was an add-on to Tony Stark’s modular armor, and would allow him to stop the Hulk from tearing apart a factory manufacturing gamma bombs.

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Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

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Diamond and Take Aim with New Hawkeye Figure

Hawkeye with Lucky outside boxTo honor Hawkeye, one of the few non-powered members of the Avengers, Diamond Select Toys and have teamed up on an exclusive Hawkeye figure, featuring sculpting by Gentle Giant Studios and 16 points of articulation.

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Q&A with Jay Foreman, President and CEO, The Bridge Direct

resized,TheBridge.JayForemanThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Jay Foreman (JF): I think everyone would agree on Marvel’s The Avengers, Frozen, Cinderella, Minions, and Star Wars, along with Teenage Mutant Ninja Turtles; however, there are a few nontraditional brands emerging from toy companies, like Shopkins, that should be considered.
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Colorforms Launches New Disney, Marvel, and Disney•Pixar Play Sets

DisneyDocMcStuffinsColorformsColorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man. [Read more...]

Disney Interactive Launches Disney Infinity: Toy Box 2.0 Mobile App

DisneyInfinityAppforiPhone6PlusDisney Interactive has launched the free Disney Infinity: Toy Box 2.0 app for iPad and iPhone. A new addition to the Disney Infinity game universe, the app features all of the tools and enhanced features of Toy Box 2.0 from Disney Infinity (2.0 Edition), as well as all-new multiplayer functionality so mobile gamers can create Toy Boxes together using favorite Marvel and Disney characters, vehicles, settings, and items.

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