China Toy Fair


Saban Brands Acquires Digimon Franchise

Saban Brands has acquired the Digimon franchise, adding the long-running Japanese anime property to its growing portfolio of entertainment assets. Saban Brands will work with MarVista Entertainment for distribution of the series outside of Asia, while Japanese animation studio Toei Animation Co., Ltd., will handle licensing and distribution of the property in Asia.

Saban Brands will debut the newest season, Digimon Fusion, at MIPCOM, which will be held October 8 to 11 in Cannes, France. MarVista Entertainment has been appointed to handle international distribution of the new season, as well as distribution for more than 250 half-hour episodes of Digimon content from the library.

MarVista Entertainment Launches Licensing Program for Radio Rebel

MarVista Entertainment has launched a comprehensive licensing program for Radio Rebel, its second production for Disney Channel, produced with Two 4 The Money Media. Brand Sense Partners, the brand extension agency for Radio Rebel, has secured merchandise partnerships for printed gifts (Scorpio Posters), bracelets and hair accessories, apparel items, customizable notebooks, and more. Merchandise will be available online and through independent retailers.

Radio Rebel stars Debby Ryan, a teen who breaks free from her shy self and into the persona of a bold podcast host that rocks her Seattle high school with music and the message to “be yourself.” The movie was directed by Peter Howitt and written by Erik Patterson and Jessica Scott, based on the novel Shrinking Violet by Danielle Joseph.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

MarVista Entertainment Gains Rights to Power Rangers

Saban Brands has granted MarVista Entertainment (MVE) international distribution rights to its Power Rangers television series . As part of the deal, MVE will handle global sales of the Power Ranger’s 700-episode catalog, which will continue to expand in 2011 when the 18th season airs on Nickelodeon and Nicktoons. Further details and products will be announced at MIPCOM this October in Cannes, France.