Mastermind Toys to Expand National Retail Presence, Revamps Website

Mastermind Toys-Mastermind Toys Marks Major Milestones in 2017-The Canadian-owned and operated company Mastermind Toys will expand its national retail presence with the opening of more than 11 new locations this year, the largest expansion in the company’s 33-year history. The company recently opened its 50th location in Peterborough, ON. Mastermind currently operates in five provinces: Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan.

Mastermind is planning to open its doors for the first time in five Atlantic Canada locations: Saint John, Dartmouth, Halifax, Moncton, and Fredericton. The first store is currently under construction in Saint John, NB and is scheduled to open in early summer. Most of the stores will open in the third and fourth quarters this year.

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Time Definitely Flies for PowerUp 3.0

PowerUp3.0A year ago this month, inventor Shai Goitein of PowerUp Toys launched a Kickstarter campaign for PowerUp 3.0, which generated more than $1.2 million and became one of the top funded programs in the flight category. Today, the innovative Bluetooth-enabled paper airplane toys are sold exclusively at Mastermind Toys stores across Canada and in various specialty U.S. retailers.

In 2013, PowerUp Toys launched a Kickstarter page with a goal of $50,000 to fund PowerUp 3.0, a Bluetooth-enabled paper airplane that can be controlled directly from a smart phone app. The campaign reached its funding goal within eight hours. Shortly after the Kickstarter shipments of PowerUp 3.0 were flown overseas to more than 100 different countries, PowerUp 3.0 debuted at the EAA AirVenture Air Show and was made available to the general public on poweruptoys.com.

“Thanks to the overwhelming support of our Kickstarter backers, PowerUp 3.0 was able to get off the ground and capture the attention of major influencers,” says Goitein, inventor and president of PowerUp Toys. “This past year has been an amazing ride and it isn’t over yet. We are always looking to the future and dedicating ourselves to wonders of science and play so that we can create the next big thing for our fans.”