China Toy Fair


Matt Hatter Gets Dressed Up with VMC

MHC_March Image_2013Hatter Fans nationwide will soon be able to role-play as Matt Hatter. ITV Studios Global Entertainment (ITVS GE) has appointed fashion licensee VMC Accessories to produce a range of Matt Hatter Chronicles dress-up and fashion accessories for the UK market.

The dress-up collection will include the Matt Hatter hero costume inspired by the dimension-hopping gear worn by Matt Hatter in the popular ITV adventure comedy series. The costume, with a core target of children ages 5 to 10, is perfect for parties and events or imaginative play.

As well as authentic Matt Hatter dress-up costumes, VMC will also offer a range of Matt Hatter accessories including hats, caps, scarves, gloves, and sunglasses, all featuring signature characters and inspirational theming, and designed exclusively for each retailer. The collection will be available in major stores and online next spring.