Posts Tagged ‘Mattel’
« Older Entries |This post was written by Justin McCraw
She-Ra Celebrates 25th Anniversary With New Products
Tuesday, August 17th, 2010
In honor of She-Ra’s 25th anniversary, Classic Media has announced new DVDs and collectible products. Mattel will release commemorative collectibles on MattyCollector.com, including a She-Ra action figure. Additionally, the first season of She-Ra: Princess of Power (20 episodes) will be released on DVD, iTunes, and Hulu. A collector’s edition box set, She-Ra: The Complete Series 25th Anniversary Edition, featuring all 93 episodes will also be released and will include collectible stickers, episode guides, and an iron-on decal. She-Ra: Princess of Power was an animated series that began airing in September 1985.
Tags: Classic Media, He-Man, Mattel, Matty Collector, She-Ra Princess of Power
Posted in New Products | No Comments »
This post was written by Elizabeth Reid
Appeals Court Upholds Mattel Decision in Infringement Lawsuit
Tuesday, August 3rd, 2010
The U.S. Fourth Circuit Court of Appeals, led by judges Dennis Shedd, G. Steven Agee, and Clyde Hamilton, have upheld a trial court judgment ordering Super Duper Publications to destroy all of its goods that advertise or contain the name “Say” and “And Say.”
Super Duper is a publisher of educational materials for children with autism and other communication disorders. Since its establishment in 1987, the company has developed 15 lines of “Say” products such as Fold And Say articulation and language books, Fish and Say speech and language floor games, and See it Say it flip books for children with apraxia.
The trial court ruled that Super Duper infringed upon Mattel’s See ‘N Say and The Farmer Says toys.
Tags: autism, infringement, lawsuit, Mattel, Super Duper Publications
Posted in News | No Comments »
This post was written by Elizabeth Reid
MGA Owns Bratz Brand, Says Appeals Court
Monday, July 26th, 2010
The Ninth Circuit Court of Appeals has ruled that MGA Entertainment is the owner of the Bratz brand, not Mattel. In a unanimous decision, Chief Judge Alex Kozinski spoke on behalf of the panel saying that “it is not equitable to transfer this billion dollar brand––the value of which is overwhelmingly the results of MGA’s legitimate efforts” to Mattel. The 24-page opinion stated: “it’s likely that a significant portion––if not all––of the jury verdict and damage award should be vacated.”
MGA founder Isaac Larian said the company will re-launch a new line of Bratz products, as well as release new Moxie Girlz, Moxie Teenz, Bitty Buttons, and BFC, Ink products, this August.
Tags: Bratz, Mattel, MGA, MGA Entertainment
Posted in News | 1 Comment »
This post was written by Justin McCraw
Mattel to Produce Board Games From NBC’s “Minute to Win it”
Wednesday, June 9th, 2010
NBC Universal Television Consumer Products Group and Joy Tashjian Marketing Group, LLC, have announced a deal with Mattel, Inc., to produce a line of board games based off the television show Minute to Win it.
Minute to Win it is hosted by Guy Fieri (from Food Network’s Diners, Drive-Ins and Dives) and has average people perform a series of challenges with household products for a chance at winning $1 million. The hour-long episodes have competitors complete 10 one-minute challenges, which increase in difficulty. Challengers are given the opportunity to walk away with the money they have earned at various points throughout the game and are encouraged to practice the games at home.
Games include “Hanky Panky,” where a contestant must pull out all the tissues from a box using only one hand; “Egg Roll,” where a contestant fans three eggs with a pizza box into a designated target area; and more. Mattel’s board games have a tentative market date of Q4 2010.
Tags: Diner's Drive-Ins and Dives, Food Network, Guy Fieri, Joy Tashjian Marketing Group, Mattel, Minute to Win it, NBC, NBC Universal Television Consumer Products Group
Posted in Licenses, New Products | No Comments »
This post was written by Elizabeth Reid
Mattel Introduces Monster High Property, Signs Licensees for Franchise
Tuesday, June 8th, 2010
Mattel has added a new property to its portfolio of brands, Monster High. The property follows hip teenagers, who are also the descendants of the world’s most famous monsters, as they brave the ups and downs of high school.
The characters include Frankie Stein, the daughter of Frankenstein; Draculaura, the daughter of Count Dracula; Clawdeen Wolf, the daughter of The Werewolf; Lagoona Blue, the daughter of The Sea Monster; Cleo de Nile, the daughter of The Mummy; and Deuce Gorgon, the son of Medusa.
Websiodes have already premiered at www.monsterhigh.com, the property’s website. Mattel has signed an array of licensees to support the brand, including those in the categories of party/costumes, apparel, accessories, footwear, publishing, and toys.
Tags: Accessory Innovations, Amscan, High IntenCity, Little Brown Books, Mattel, Monster High, Party City
Posted in 9 and up, Licenses, New Products, News | No Comments »
This post was written by Elizabeth Reid
Green Lantern Action Figures, Vehicles, and More on the Way
Monday, June 7th, 2010
Warner Bros. Consumer Products (WBCP) has granted DC Comics’ master toy licensee, Mattel, unprecedented access to the DC Comics vault of characters, including Green Lantern, Superman, Batman, and more.
Green Lantern will make its theatrical debut around the world in summer 2011. The movie stars Ryan Reynolds in the title role as the newest member, and the first human selected, of the Green Lantern Corps.
Mattel is launching a comprehensive line of products based on the film for both kids and adult fans. The multi-category toy line includes basic and deluxe action figures, figure/vehicles, role play, play sets, games, puzzles, and vehicles.
Additionally, each action figure toy will include a Green Lantern ring to make kids feel as though they have been “chosen” to be a Green Lantern. Mattel’s Green Lantern product line will hit retail in summer 2011.
Tags: Green Lantern, Mattel, Warner Bros.
Posted in 6-8, 9 and up, Licenses, New Products, News | No Comments »
This post was written by Elizabeth Reid
New Wild Grinders Action Figures to be Developed by Mattel
Thursday, June 3rd, 2010
Moonscoop, Wild Grinders, and Mattel, Inc. have signed a licensing deal for the new action-oriented, animated TV series, Wild Grinders. The series was created by Rob Dyrdek, a skateboarding icon and reality TV star (MTV’s Rob & Big and Rob Dyrdek’s Fantasy Factory). Mattel will develop, create, and market a new line of action figures, expected to launch this fall in the U.S.
Tags: Mattel, Moonscoop, Rob Dyrdek, Wild Grinders
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth Reid
CPSC Approves Mattel’s Request for In-House Testing
Monday, April 26th, 2010
According to the Associated Press, the U.S. Consumer Product Safety Commission (CPSC) has voted unanimously to approve Mattel’s request to use two more of its own company laboratories for the third-party checks on its toys. The CPSC said Mattel was able to show that its in-house testing would provide equal or greater consumer safety protection than an outside lab.
Under law passed in 2008, the makers of children’s products must perform independent third-party tests for lead, lead paint, and other potential dangers. The legislation has a provision that allows CPSC to consider requests from manufacturers who want to use their own testing facilities for third-party checks.
Tags: CSPC, lead testing, Mattel
Posted in News | 1 Comment »
This post was written by Elizabeth Reid
MGA Considers IPO
Monday, March 15th, 2010
Bloomberg is reporting that MGA Entertainment Inc., will consider selling shares in an initial public offering, according to CEO Isaac Larian. Larian, who controls more than 80 percent of MGA Entertainment, ruled out a share sale this year. The toymaker didn’t proceed with IPO plans in the past because of litigation with rival toymaker Mattel Inc., he said.
Larian unveiled a distribution agreement for MGA’s Moxie Girlz fashion doll with Giochi Preziosi SpA, which CEO Dario Berte said may hold an IPO this fall. Giochi Preziosi will distribute the doll in Italy, France, Greece and Turkey.
Tags: Mattel, MGA Entertainment, Moxie Girlz
Posted in Financial, News | No Comments »
This post was written by Elizabeth Reid
Toy Story 3 Invades Toy Fair NY
Friday, February 19th, 2010
Another hot property at Toy Fair New York was Toy Story 3. According to Disney-Pixar, Toy Story is the largest toy licensing property of 2010. More than 250 new toys based on Toy Story, from companies such as Thinkway Toys, LEGO, Hasbro, and JAKKS Pacific, will release this summer and into Holiday 2010.
The new Toy Story 3 toy line includes action figures, dolls, roleplay, games, playsets, construction sets, vehicles, talking plush, and robots, many of which will feature new characters such as Lots-O’-Huggin’ Bear.
Tags: Fisher Price, Hasbro, JAKKS Pacific, Lego, Mattel, Poof Slinky, Thinkway, Toy Fair NY, Toy Story 3
Posted in Licenses, New Products, News | No Comments »
