Mattel Commits $50 Million to UCLA Mattel Children’s Hospital

UCLAchildrenshospitalMattel Inc. will gift UCLA Health $50 million to fund an expansion of the UCLA Mattel Children’s Hospital and help establish a pediatric center and research hub focused on improving children’s health. A committed partner for more than 20 years, Mattel has provided more than $80 million to UCLA in support of the university and health care system.  [Read more...]

TIA Announces Toy of the Year 2017 Winners

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Last night, the Toy Industry Association (TIA) announced the 2017 Toy of the Year award winners at the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, hosted at The Intrepid Sea, Air & Space Museum in New York City.

Winners in each of the categories include: [Read more...]

Mattel to Debut Thomas & Friends Super Station

image001Mattel is debuting the Thomas & Friends Super Station at the North American International Toy Fair in New York City. The Super Station includes 35 feet of track that make up 10 different locations from the Island of Sodor, such as Tidmouth Sheds, Brendam Docks, Knapford Station, Search & Rescue Center, and more, and works with all scales of Thomas engines.

The tracks can also be reconfigured as four different racetracks to fit multiple play spaces. There is room for more than 100 different locomotives, so kids can use all of their engines in one station. Three engines are included—Cranky, Harold, and Owen—in three different scales.

Mattel Kicks Off Thomas & Friends Global Brand Campaign

ThomasAndFriendsThomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.

The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. [Read more...]

Mattel, Alibaba Group Form Strategic Partnership

Mattel LogoMattel entered into a strategic partnership with Alibaba Group. Leveraging Mattel’s brands and Alibaba’s data and insights into the Chinese consumer base, the expanded partnership aims to reshape the way parents in China think about play.  [Read more...]

Mattel Rebrands Mega Bloks, Introduces Mega Construx

MegaConstruxMega, the construction brand under Mattel‘s portfolio, organized its big-block product line under the Mega Bloks name and introduced Mega Construx, a new sub-brand of construction sets designed for kids ages 4 and up.

Under the Mega Brands umbrella, Mega Bloks will be made for preschoolers ages 1 to 4, and Mega Construx will offer older fans immersive sets that feature authentic characters and varied brick shapes. The new line also offers detailed and authentic micro-figures. Mega Construx will feature lines from popular licenses such as American Girl, Barbie, Despicable Me, Halo, Destiny, and more. [Read more...]

GBI Signs Mattel as Worldwide Master Toy Partner for Rainbow Rangers

Rainbow RangersGenius Brands International Inc. (GBI) signed Fisher-Price, a subsidiary of Mattel Inc., as global master toy partner for the company’s original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. [Read more...]

Mattel Honors Ashley Graham with Barbie Doll

BarbieAshleyGrahamMattel unveiled a one-of-a-kind Barbie doll in Ashley Graham’s likeness at the first-ever Glamour Women of the Year Live summit in Los Angeles. Graham was also named a 2016 Glamour Woman of the Year.

Barbie is celebrating Graham for pushing boundaries within fashion and for promoting a message of body positivity, self-acceptance, and female empowerment. Graham has made an impact on the fashion industry by challenging the industry’s standards of beauty and sharing her influential TED Talk. [Read more...]

Mattel Creations, Tongal Form Multi-Year Partnership

Mattel LogoMattel Creations entered into a multi-year strategic partnership with Tongal to leverage its network of more than 120,000 creators. The agreement will see the development and production of more content based on Mattel’s library of brands sand new IP. Tongal will serve as a strategic partner, using its platform and marketplace insights to advise Mattel’s digital content strategy across all brands and channels globally. [Read more...]

Mattel, StartApp Enter Multi-Year Collaboration

StartApp has entered a strategic partnership with Mattel to develop digital experiences for Mattel’s brands, including Barbie and Hot Wheels. Under the multi-year agreement, StartApp will become Mattels’ premier license to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.