Sweet Suite 2016

Mattel Introduces American Girl Line Geared Toward Younger Audience

unnamed-1Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com. [Read more...]

Moose Toys Becomes No. 4 Largest Toy Company in U.S.

ShopkinsLifestyleMoose Toys ranks fourth among toy manufacturers in the U.S., according to data from The NPD Group Retail Tracking Service. The data is based on dollar sales of toys from January through March of this year. The company’s growth is boosted by sales of its Shopkins collectible brand. [Read more...]

Mattel Creations Signs Deals for Bob the Builder, Launches Fireman Sam TV Special

unnamedThe newly formed Mattel Creations signed international deals for all-new Bob the Builder episodes with Australia FTA TEN/ELEVEN (Australia), Dreamia-Panda (Portugal), NRK – Super (Norway), Karusel (Russia) and ATV-Minika (Turkey).

These deals come after European ratings success for the first Bob the Builder series, which recently launched in several territories with high ratings achieved across the board. Bob the Builder is now the No. 1 preschool show in France, as well as a top 5 preschool show in other key European countries. [Read more...]

White House Breaks Down Gender Stereotypes in Media and Toys

Representatives from toy, media, retail companies, and more, came together yesterday for a day-long conference sponsored by the White House Council on Women and Girls, The Department of Education, and the Media, Diversity, & Social Change Initiative at the University of Southern California. As part of the conference, companies and organizations committed to taking new action to break down gender stereotypes in toys and media to help children explore, learn, and dream without limits. Companies invited to participate included littleBits, Dream Big Toy Co., Disney, Mattel, and DC Comics. [Read more...]

Mattel Launches Mattel Creations

Mattel LogoMattel has formed Mattel Creations, a centralized content division that will leverage the company’s global brands and library of properties to drive content across multiple platforms including theatrical, television, and digital.

Mattel’s Chief Content Officer Catherine Balsam-Schwaber, who joined Mattel in September, will head the cross-portfolio content strategy. Mattel has also promoted creative executive and producer Christopher Keenan as senior vice president, content development and production.

Mattel Creations comes to market with an extensive library of brands and properties to accelerate and maximize Mattel’s content development and distribution activities. As chief content officer, Balsam-Schwaber will oversee all strategies for the new division, including development slates, programming, and distribution opportunities, as well as entertainment and talent relationships. [Read more...]

Fisher-Price Envisions the Future of Parenting at SXSW

Screen Shot 2016-03-23 at 5.25.28 PMFisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development. [Read more...]

Mattel Introduces ThingMaker 3-D Printer at NYTF

Mattel ReimaginesMattel, Inc. introduced the ThingMaker 3D Printer and ThingMaker Design App, a 3-D printing eco-system for families at the North American International Toy Fair in New York City.
[Read more...]

Mattel’s Little People Series to Launch on Sprout

unnamedMattel’s Little People series will be available on Sprout’s TV in March. The series is based on the original Fisher-Price brand and is recommended for kids ages 2 to 5. Little People is an animated musical/comedy series that celebrates the power of play. The ‘little people’ learn that building on one another’s ideas is the best way to have fun.

Little People Series 1 has already been sold to several broadcasters around the world including Cartoonito, RTL, Discovery Kids, E-TV, TV Cultura, and Televisa.

Mattel Debuts New Bob the Builder Line

unnamedWith the re-launch of Bob the Builder on PBS, Mattel will debut a new line of Bob the Builder toys at the North American International Toy Fair in New York City. The line will include three new sets that allow kids to create their own construction projects. [Read more...]

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]