Ken Joins Barbie Fashionistas Line with 15 New Dolls

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Today, Mattel is expanding its line of Fashionistas dolls with 15 new and diverse Ken dolls, featuring three body types—slim, broad, and original—and a variety of skin tones, eye colors, hairstyles, and fashion looks.

Last year, the Barbie Fashionista line expanded with three new Barbie body types—tall, curvy, and petite—along with new skin tones, eye colors, hairstyles, and on-trend fashions and accessories. [Read more...]

Mattel, Fosun to Launch Child Development Clubs in China

Mattel LogoMattel Inc. signed an agreement to form a new joint venture with Fosun Group, subject to Chinese regulatory approvals, to introduce a network of  learning and play clubs for children and families across China.

Mattel will contribute to the design of a custom development program, aiming to incorporate hands-on play experiences as part of the educational services offered at the clubs. Fosun’s Club Med subsidiary will apply its experience in operating kids’ clubs, including event design, process creation, and trainings.  [Read more...]

Mattel Plans to Reinvent Company and Deliver Enhanced, Sustainable Growth

Mattel LogoMattel unveiled its strategic growth plan during the company’s Investor Day event in New York City. CEO Margo Georgiadis and members of the management team presented the strategic plan and the company’s medium-term financial framework.

Mattel’s clear strategy for growth is focused on building its Power Brands (American Girl, Barbie, Fisher-Price, Hot Wheels and Thomas & Friends) into 360-degree connected systems of play and experiences; accelerating growth in emerging markets; and transforming its innovation pipeline. Management anticipates that reshaping operations and reallocating resources will unlock substantial reinvestment funds for growth, and will improve speed to market. Mattel’s large base of consistent revenue from core brands will continue to produce ongoing cash flow; and the company will maintain a strong balance sheet to support its growth strategy. [Read more...]

Mattel Elects Ynon Kreiz to Board of Directors

Mattel LogoMattel Inc. elected Ynon Kreiz to serve on its Board of Directors, effective June 13.

Kreiz brings more than 20 years of experience in the media and entertainment industry. He most recently served as chairman and CEO of Maker Studios, and previously served as chairman and CEO of Endemol, an independent television production company. Prior to that he served as Chairman and CEO of Fox Kids Europe, which he co-founded and expanded into 56 countries.  [Read more...]

Mattel Introduces New Mega Construx Despicable Me Construction Line

MegaConstrux_DespicableMeMattel’s Mega Construx brand released new construction sets based on Despicable Me 3, ahead of the movie’s release next month.

The new products include the Mega Construx Micro Action Figure Series, Despicable Me 3 Cheese Festival Assortment, Mini Vehicle Assortment, Agnes and Minion Feature Pack Assortments, Gru’s Water Motorbike, Family Luau Party, and Dru’s Transforming Vehicle.

The toys are designed for kids ages 5 and up, and are available in stores nationwide now. Despicable Me 3 will be in theaters June 30.

Mattel Reports Q1 Financial Results

Mattel LogoMattel Inc. reported first quarter 2017 financial results, showing a worldwide net sales and gross sales were down 15 percent versus Q1 2016.

There were lower sales in North America and Europe, partially offset by strong performance in Asia Pacific (net sales and gross sales up 17 percent as reported), and continued momentum in Latin America (net sales down 1 percent and gross sales up 4 percent as reported). [Read more...]

Mattel, Lappset to Open Mattel Play! Theme Park in the Netherlands

Lappsett-GroupMattel Inc. will open Mattel Play!, an interactive, indoor family entertainment center, in Sevenum, Netherlands set to open this fall. The theme park will feature play zones based on several Mattel characters including Thomas & Friends, Fireman Sam, Angelina Balerina and Bob the Builder. [Read more...]

Mattel Commits $50 Million to UCLA Mattel Children’s Hospital

UCLAchildrenshospitalMattel Inc. will gift UCLA Health $50 million to fund an expansion of the UCLA Mattel Children’s Hospital and help establish a pediatric center and research hub focused on improving children’s health. A committed partner for more than 20 years, Mattel has provided more than $80 million to UCLA in support of the university and health care system.  [Read more...]

TIA Announces Toy of the Year 2017 Winners

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Last night, the Toy Industry Association (TIA) announced the 2017 Toy of the Year award winners at the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, hosted at The Intrepid Sea, Air & Space Museum in New York City.

Winners in each of the categories include: [Read more...]

Mattel to Debut Thomas & Friends Super Station

image001Mattel is debuting the Thomas & Friends Super Station at the North American International Toy Fair in New York City. The Super Station includes 35 feet of track that make up 10 different locations from the Island of Sodor, such as Tidmouth Sheds, Brendam Docks, Knapford Station, Search & Rescue Center, and more, and works with all scales of Thomas engines.

The tracks can also be reconfigured as four different racetracks to fit multiple play spaces. There is room for more than 100 different locomotives, so kids can use all of their engines in one station. Three engines are included—Cranky, Harold, and Owen—in three different scales.