Mattel Launches Challenge Accepted Hot Wheels Campaign

Mattel Inc Challenge Accepted Brand CampaignIn partnership with BBDO San Francisco, Mattel unveiled a new Hot Wheels brand campaign titled, “Challenge Accepted.” The campaign showcases how the challenges Hot Wheels provides to kids help them build skills and confidence.

The campaign launched with a one minute-long video focusing on a mother an son, drawing parallels between play and reality. The campaign will play during NBC’s American Ninja Warrior to reach a co-viewing audience, and will be supported by a multi-year 360-degree marketing effort to include TV, cinema, social, and digital.

Mattel, Fullscreen Partner to Launch Kids’ Entertainment Brand, Create Hot Wheels Digital Content Innovation Team

Mattel LogoMattel Inc. partnered with Fullscreen to launch Fullscreen Family—a brand-safe video network—and the Hot Wheels digital content innovation team. Through the partnership, the team will focus on creating content to engage a new generation of online consumers across video and social platforms. Additionally, Mattel will develop stronger relationships with online influencers in the kids and family space. [Read more...]

UNO Becomes No. 1 Games Property

UNO LogoMattel‘s UNO card game is now the No. 1 non-collector card games property in the U.S., according to the latest NPD Group U.S. Retail Tracking report. The game has seen double-digit growth in the first half of 2017, and is currently the No. 1 item in the games and puzzles supercategory and the fifth best-selling item in all of U.S. toys.

Mattel, Babytree Launch Child-Focused Learning Centers in China

Mattel LogoMattel Inc. and Babytree launched the second phase of the companies’ strategic partnership, focused on co-developing a network of physical learning centers across China.

An extension of Mattel and Babytree’s online parenting platform announced earlier this year, the learning centers will drive interconnectivity and continuity between the online and physical learning experiences for children ages 0 to 5. Combining physical and online offerings, parents will be able to monitor and access their child’s progress, register for classes, see videos of their child throughout the day, and take home any activities learned in the center for continued learning.  [Read more...]

Mattel Launches Enchantimals

Mattel EnchantimalsMattel launched the Enchantimals franchise with 14 small dolls and three play sets. Enchantimals dolls are characters who share a special bond with their accompanying animal bestie. Each doll shares a ritual with her animal friend, celebrating their unique traits and personalities.

Core characters include Felicity Fox and Flick, Danessa Deer and Spirit, Sage Skunk and Caper, Bree Bunny and Twist, and Patter Peacock and Flap. Enchantimals products are meant to inspire stories of friendship, empathy, and compassion towards all living things. There will also be a variety of short-form YouTube content and a 60-minute televised special this fall.

 

Ken Joins Barbie Fashionistas Line with 15 New Dolls

2017Ken_Photogroup

Today, Mattel is expanding its line of Fashionistas dolls with 15 new and diverse Ken dolls, featuring three body types—slim, broad, and original—and a variety of skin tones, eye colors, hairstyles, and fashion looks.

Last year, the Barbie Fashionista line expanded with three new Barbie body types—tall, curvy, and petite—along with new skin tones, eye colors, hairstyles, and on-trend fashions and accessories. [Read more...]

Mattel, Fosun to Launch Child Development Clubs in China

Mattel LogoMattel Inc. signed an agreement to form a new joint venture with Fosun Group, subject to Chinese regulatory approvals, to introduce a network of  learning and play clubs for children and families across China.

Mattel will contribute to the design of a custom development program, aiming to incorporate hands-on play experiences as part of the educational services offered at the clubs. Fosun’s Club Med subsidiary will apply its experience in operating kids’ clubs, including event design, process creation, and trainings.  [Read more...]

Mattel Plans to Reinvent Company and Deliver Enhanced, Sustainable Growth

Mattel LogoMattel unveiled its strategic growth plan during the company’s Investor Day event in New York City. CEO Margo Georgiadis and members of the management team presented the strategic plan and the company’s medium-term financial framework.

Mattel’s clear strategy for growth is focused on building its Power Brands (American Girl, Barbie, Fisher-Price, Hot Wheels and Thomas & Friends) into 360-degree connected systems of play and experiences; accelerating growth in emerging markets; and transforming its innovation pipeline. Management anticipates that reshaping operations and reallocating resources will unlock substantial reinvestment funds for growth, and will improve speed to market. Mattel’s large base of consistent revenue from core brands will continue to produce ongoing cash flow; and the company will maintain a strong balance sheet to support its growth strategy. [Read more...]

Mattel Elects Ynon Kreiz to Board of Directors

Mattel LogoMattel Inc. elected Ynon Kreiz to serve on its Board of Directors, effective June 13.

Kreiz brings more than 20 years of experience in the media and entertainment industry. He most recently served as chairman and CEO of Maker Studios, and previously served as chairman and CEO of Endemol, an independent television production company. Prior to that he served as Chairman and CEO of Fox Kids Europe, which he co-founded and expanded into 56 countries.  [Read more...]

Mattel Introduces New Mega Construx Despicable Me Construction Line

MegaConstrux_DespicableMeMattel’s Mega Construx brand released new construction sets based on Despicable Me 3, ahead of the movie’s release next month.

The new products include the Mega Construx Micro Action Figure Series, Despicable Me 3 Cheese Festival Assortment, Mini Vehicle Assortment, Agnes and Minion Feature Pack Assortments, Gru’s Water Motorbike, Family Luau Party, and Dru’s Transforming Vehicle.

The toys are designed for kids ages 5 and up, and are available in stores nationwide now. Despicable Me 3 will be in theaters June 30.