StartApp has entered a strategic partnership with Mattel to develop digital experiences for Mattel’s brands, including Barbie and Hot Wheels. Under the multi-year agreement, StartApp will become Mattels’ premier license to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.
First revealed at The Toy Insider’s Holiday of Play event, the Bloxels Box Set will be available at major retailers nationwide on Oct. 1. From a partnership between Mattel and Pixel Press, Bloxels is a hands-on building system that lets kids create their own video games directly onto the physical Bloxels Gameboard, and then activate it on the Bloxels Builder App on a mobile device to play out the game.
Made for ages 8 and up, kids will be able to build layouts of video games, use the blocks on the gameboard to build characters, use the app to capture a picture of the Gameboard and to customize it, and to challenge friends to beat a level that they built.
The updated Bloxels Box Set will feature design challenges specific to the Gameboard to truly integrate the physical and digital play.
Mattel brand nabi has created three tablets to deliver an immersive experience based on the Barbie, Hot Wheels, and American Girl brands. The tablets—Barbie Tablet Powered by nabi, Hot Wheels Tablet Powered by nabi, and American Girl Tablet Powered by nabi—will feature digital content, experiences, and accessories around each brand. [Read more...]
NBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018. [Read more...]
Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com. [Read more...]
The newly formed Mattel Creations signed international deals for all-new Bob the Builder episodes with Australia FTA TEN/ELEVEN (Australia), Dreamia-Panda (Portugal), NRK – Super (Norway), Karusel (Russia) and ATV-Minika (Turkey).
These deals come after European ratings success for the first Bob the Builder series, which recently launched in several territories with high ratings achieved across the board. Bob the Builder is now the No. 1 preschool show in France, as well as a top 5 preschool show in other key European countries. [Read more...]
Representatives from toy, media, retail companies, and more, came together yesterday for a day-long conference sponsored by the White House Council on Women and Girls, The Department of Education, and the Media, Diversity, & Social Change Initiative at the University of Southern California. As part of the conference, companies and organizations committed to taking new action to break down gender stereotypes in toys and media to help children explore, learn, and dream without limits. Companies invited to participate included littleBits, Dream Big Toy Co., Disney, Mattel, and DC Comics. [Read more...]
Mattel has formed Mattel Creations, a centralized content division that will leverage the company’s global brands and library of properties to drive content across multiple platforms including theatrical, television, and digital.
Mattel’s Chief Content Officer Catherine Balsam-Schwaber, who joined Mattel in September, will head the cross-portfolio content strategy. Mattel has also promoted creative executive and producer Christopher Keenan as senior vice president, content development and production.
Mattel Creations comes to market with an extensive library of brands and properties to accelerate and maximize Mattel’s content development and distribution activities. As chief content officer, Balsam-Schwaber will oversee all strategies for the new division, including development slates, programming, and distribution opportunities, as well as entertainment and talent relationships. [Read more...]
Fisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development. [Read more...]