Toy Fair 2017


C2C Studios

Mattel Launches Mattel Creations

Mattel LogoMattel has formed Mattel Creations, a centralized content division that will leverage the company’s global brands and library of properties to drive content across multiple platforms including theatrical, television, and digital.

Mattel’s Chief Content Officer Catherine Balsam-Schwaber, who joined Mattel in September, will head the cross-portfolio content strategy. Mattel has also promoted creative executive and producer Christopher Keenan as senior vice president, content development and production.

Mattel Creations comes to market with an extensive library of brands and properties to accelerate and maximize Mattel’s content development and distribution activities. As chief content officer, Balsam-Schwaber will oversee all strategies for the new division, including development slates, programming, and distribution opportunities, as well as entertainment and talent relationships. [Read more...]

Fisher-Price Envisions the Future of Parenting at SXSW

Screen Shot 2016-03-23 at 5.25.28 PMFisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development. [Read more...]

Mattel Introduces ThingMaker 3-D Printer at NYTF

Mattel ReimaginesMattel, Inc. introduced the ThingMaker 3D Printer and ThingMaker Design App, a 3-D printing eco-system for families at the North American International Toy Fair in New York City.
[Read more...]

Mattel’s Little People Series to Launch on Sprout

unnamedMattel’s Little People series will be available on Sprout’s TV in March. The series is based on the original Fisher-Price brand and is recommended for kids ages 2 to 5. Little People is an animated musical/comedy series that celebrates the power of play. The ‘little people’ learn that building on one another’s ideas is the best way to have fun.

Little People Series 1 has already been sold to several broadcasters around the world including Cartoonito, RTL, Discovery Kids, E-TV, TV Cultura, and Televisa.

Mattel Debuts New Bob the Builder Line

unnamedWith the re-launch of Bob the Builder on PBS, Mattel will debut a new line of Bob the Builder toys at the North American International Toy Fair in New York City. The line will include three new sets that allow kids to create their own construction projects. [Read more...]

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]

WBCP, DC Entertainment, and Mattel Partner with Target for DC Super Hero Girls

hero_tcm1249-238335Warner Bros. Consumer Products (WBCP), DC Entertainment (DCE), and Mattel are entering an exclusive partnership with Target Corporation for the DC Super Hero Girls merchandise collection, set to launch nationwide in March exclusively in Target and worldwide in July. The collection features multiple categories, including toys and dress up, apparel, accessories, and publishing. [Read more...]

Mattel to Host Q&A Session with Securities Analysts

Mattel LogoMattel will host a live Q&A session with securities analysts on Feb. 16. Christopher Sinclair, chairman and chief executive officer, Richard Dickson, president and chief operating officer, and Kevin Farr, chief financial officer, will lead the session. [Read more...]

Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials

Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.

The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.

Mattel, DCP Renew Agreement for Disney•Pixar’s Cars Franchise

mattel_logo_fullMattel and Disney Consumer Products have renewed their relationship for the Cars franchise and the upcoming DisneyPixar film, Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market, and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and play sets. [Read more...]