Sweet Suite 2016

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]

WBCP, DC Entertainment, and Mattel Partner with Target for DC Super Hero Girls

hero_tcm1249-238335Warner Bros. Consumer Products (WBCP), DC Entertainment (DCE), and Mattel are entering an exclusive partnership with Target Corporation for the DC Super Hero Girls merchandise collection, set to launch nationwide in March exclusively in Target and worldwide in July. The collection features multiple categories, including toys and dress up, apparel, accessories, and publishing. [Read more...]

Mattel to Host Q&A Session with Securities Analysts

Mattel LogoMattel will host a live Q&A session with securities analysts on Feb. 16. Christopher Sinclair, chairman and chief executive officer, Richard Dickson, president and chief operating officer, and Kevin Farr, chief financial officer, will lead the session. [Read more...]

Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials

Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.

The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.

Mattel, DCP Renew Agreement for Disney•Pixar’s Cars Franchise

mattel_logo_fullMattel and Disney Consumer Products have renewed their relationship for the Cars franchise and the upcoming DisneyPixar film, Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market, and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and play sets. [Read more...]

American Girl Introduces 2016 Girl of the Year

American Girl 2016 Girl of the YearAmerican Girl has collaborated with the World Wildlife Fund for Lea Clark, the 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a world of possibilities when she embarks on a trip to Brazil.

Available for the 2016 calendar year only, Lea’s collection includes an 18-inch Lea doll, several tropical-inspired outfits, accessories, and toys that reflect her Brazilian travels, including Lea’s Rainforest House with more than 30 pieces. To further expand Lea’s world, Universal Studios Home Entertainment will debut an action-adventure film on DVD this summer.   [Read more...]

Classic Toys Go Tiny with Super Impulse’s World’s Smallest Line

SI LOGO_TRAP_WITH (R)Super Impulse is expanding its World’s Smallest line this spring to include four of Mattel’s classic products. World’s Smallest toys are designed with the same working functions as the original classic toys, but in the smallest sizes ever created. [Read more...]

Play Fair Offers Attendees Exclusive Fan Experiences

PlayFairPlay Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.

Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more.  [Read more...]

American Girl Launches “Together We Make the Holidays” Campaign

American GirlAmerican Girl is launching several new charitable programs as part of its “Together We Make the Holidays” giving campaign. The first part of the campaign is ”Get a Friend. Give a Friend,” where American Girl will match any 18-inch doll purchase with a second doll donation. Working with the Children’s Hospital Association, the doll donation will be distributed to thousands of girls receiving care in the Association’s 200 U.S. hospitals. This initial campaign will take place from November 6 to 30. [Read more...]

Monster High, Lady Gaga’s Born This Way Foundation Launch Collaboration to Enact Positive Change Among Tweens

Mattel - Monster High LogoMattel’s Monster High brand is collaborating with Born this Way Foundation to support the wellbeing of young people and encourage them to create a kinder and braver world. With a shared vision for a positive and bright future for tweens, the two groups have joined forces to inspire empowerment and acceptance.

The collaboration will happen over the next three years to continue to shine a spotlight on inclusion and acceptance with events, content, product, and social media.