Warner Bros. Consumer Products (WBCP), DC Entertainment (DCE), and Mattel are entering an exclusive partnership with Target Corporation for the DC Super Hero Girls merchandise collection, set to launch nationwide in March exclusively in Target and worldwide in July. The collection features multiple categories, including toys and dress up, apparel, accessories, and publishing. [Read more...]
Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.
The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.
Mattel and Disney Consumer Products have renewed their relationship for the Cars franchise and the upcoming Disney•Pixar film, Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market, and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and play sets. [Read more...]
American Girl has collaborated with the World Wildlife Fund for Lea Clark, the 2016 Girl of the Year. Lea, a talented photographer with a love for animals, discovers a world of possibilities when she embarks on a trip to Brazil.
Available for the 2016 calendar year only, Lea’s collection includes an 18-inch Lea doll, several tropical-inspired outfits, accessories, and toys that reflect her Brazilian travels, including Lea’s Rainforest House with more than 30 pieces. To further expand Lea’s world, Universal Studios Home Entertainment will debut an action-adventure film on DVD this summer. [Read more...]
Play Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.
Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more. [Read more...]
Monster High, Lady Gaga’s Born This Way Foundation Launch Collaboration to Enact Positive Change Among Tweens
Mattel’s Monster High brand is collaborating with Born this Way Foundation to support the wellbeing of young people and encourage them to create a kinder and braver world. With a shared vision for a positive and bright future for tweens, the two groups have joined forces to inspire empowerment and acceptance.
The collaboration will happen over the next three years to continue to shine a spotlight on inclusion and acceptance with events, content, product, and social media.
Toy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with Mattel. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.
This deal comes on the heels of Toy State signing agreements with Mattel for Barbie, Hot Wheels, and Thomas & Friends, marking the most recent expansion of the licensing relationship between the two companies.