Posts Tagged ‘Mattel’
« Older Entries | Newer Entries »This post was written by Elizabeth A. Reid
Toy Story 3 Invades Toy Fair NY
Friday, February 19th, 2010
Another hot property at Toy Fair New York was Toy Story 3. According to Disney-Pixar, Toy Story is the largest toy licensing property of 2010. More than 250 new toys based on Toy Story, from companies such as Thinkway Toys, LEGO, Hasbro, and JAKKS Pacific, will release this summer and into Holiday 2010.
The new Toy Story 3 toy line includes action figures, dolls, roleplay, games, playsets, construction sets, vehicles, talking plush, and robots, many of which will feature new characters such as Lots-O’-Huggin’ Bear.
Tags: Fisher Price, Hasbro, JAKKS Pacific, Lego, Mattel, Poof Slinky, Thinkway, Toy Fair NY, Toy Story 3
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
This post was written by Elizabeth A. Reid
Mattel Launches WWE Toy Line Worldwide
Tuesday, January 5th, 2010
World Wrestling Entertainment and Mattel, Inc. have debuted a comprehensive portfolio of WWE action figures and toys for both kids and collectors on store shelves worldwide. Mattel will manufacture, market, and distribute the line. Mattel’s FlexForce Action Figures utilize flex-loaded arms and legs to execute the trademark maneuvers made famous by WWE Superstars such as John Cena, CM Punk, and Rey Mysterio. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone, and motion-activated Tough Talkers that deliver WWE Superstar catch phrases and striking sounds.
Tags: Mattel, World Wrestling Entertainment
Posted in Licenses, New Products, News | 1 Comment »
This post was written by Elizabeth A. Reid
The Toy Book’s Toy Report 12/14/09
Thursday, December 17th, 2009
Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.
To view click here.
Tags: 2010 Marketplace, A&A Global, ASTRA, ATV Network, Bell Sports, Big Tent, Books Bears and Bonnets, Bratz, Coca-Cola, Domo, Doug Fleener, Evenflo, Hot Wheels, It's a Wonderful Life, Mattel, MGA, Ming the Minibus, Nancy Sales Company, Neat-Oh!, Paramount, Penguin United, Rick Segel, Sesame Street, Sesame Workshop, StinkyKids, The NPD Group, Toys R Us, ZipBin
Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »
This post was written by Elizabeth A. Reid
Federal Court Stays Bratz Ruling
Monday, December 14th, 2009
A federal appeals court in Pasadena has suspended a ruling that ordered MGA Entertainment to stop selling Bratz products this year, recall remaining toys, and give ownership of the brand to Mattel. The U.S. 9th Circuit appellate panel stayed the order until it can rule on MGA’s appeal to the $100 million lawsuit it lost to Mattel last year.
Tags: Bratz, Mattel, MGA
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
Hasbro Signs Licensing Deal for Sesame Street Toys
Monday, December 7th, 2009
Hasbro, Inc. has been granted the rights to make and market toys and games based on Sesame Street characters, such as Elmo, Big Bird, and Cookie Monster. The agreement takes the licensing rights away from Mattel’s Fisher-Price brand, who holds the rights until 2010. Hasbro will start manufacturing Sesame Street products in 2011, which is the same year that the first products will launch in stores. The Hasbro-Sesame Street agreement covers all Sesame Street toys and will last 10 years.
Tags: Hasbro, Mattel, Sesame Street
Posted in Licenses, News | No Comments »
This post was written by Elizabeth A. Reid
The Toy Book’s Toy Report 12/01/09
Wednesday, December 2nd, 2009
Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.
To view click here.
Tags: Barbie, Black Friday, Borders, Boys & Girls Clubs of America, Buy.com, Caillou, ESPN, Famoso, Free Shipping Day, Hallmark, HIt Entertainment, Lego, Mattel, National Retail Federation, PayPal, Playmates Toys, Rainbow Brite, Reeves International, TOLO, Toy Industry Foundation, ToyQuest, Wal-Mart
Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »
This post was written by Elizabeth A. Reid
ToyQuest to Produce Barbie Outdoor Toys
Monday, November 30th, 2009
ToyQuest will produce a Barbie backyard play collection for girls as a part of a new licensing collaboration with Mattel, Inc. The collection will include inflatable pools and pool toys, sand boxes and accessories, bubbles, sprinklers, chalk, garden tools, and outdoor furniture decorated in Barbie pink. The products will launch in spring 2010.
Tags: Barbie, Mattel, ToyQuest
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
The Toy Book’s Toy Report 11/17/09
Wednesday, November 18th, 2009
Catch up on last week’s news! Read The Toy Book Toy Report for 11/17/09.
To view click here.
Tags: ASTRA, Brit Chicks, Chorion, CPSC, Disney, FAO Schwarz, Haven Licensing, I-Star, Mattel, Mega Brands, Noddy, Olivia, Otis College, Scrabble, Snuggie Toys, Target Entertainment Group, The World of Eric Carle, Toys for Tots, Toys R Us, Ubisoft, Upper Deck, Veterans Day
Posted in Financial, Licenses, New Products, News, Newsletters | No Comments »
This post was written by Elizabeth A. Reid
Mattel Donates $1.85M to Otis College
Thursday, November 12th, 2009
At the Omni Los Angeles Hotel last Tuesday, Mattel, Inc. donated a $1,850,000 gift to the Otis College of Art and Design, during the school’s annual “Otis Report on the Creative Economy of the Los Angeles Region.” The 2009 report, Unleashing L.A.’s Creative Potential, discusses the state of creativity in business and the workplace. Mattel International President Bryan Stockton, who is also a member of the Otis Board of Trustees, presented the gift to Samuel Hoi, president of the college. The donation will be used to support Otis student scholarships, the art and design curriculum, and efforts to enhance the facilities.
Tags: Mattel, Otis College
Posted in Financial, News | No Comments »
