Wonder Workshop has appointed Raghu Sethuraman as COO and Ned Ward as vice president of marketing. Sethuraman will lead global operations, finance, customer service, and reseller partner organizations. He brings more than 16 years of leadership experience to Wonder Workshop from fast growing global e-commerce, supply chain, manufacturing, finance, and customer service organizations including Amazon.
Mattel Inc. has appointed Joseph B. Johnson to senior vice president and corporate controller, effective immediately. Johnson joins Mattel from Chiquita Brands International Inc., where he served as vice president, chief accounting officer, and treasurer. Previously, he held a number of leadership roles with Resolute Forest Products, an international wood and paper products company, including senior vice president, finance, and chief accounting officer.
Johnson succeeds Scott Topham, who has elected to retire from Mattel.
When it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.
The new Magic 8 Ball app offers the same unpredictable, amusing answers as the classic Magic 8 Ball, and is optimized for mobile devices. For example, it gives users the ability to ask their questions on-the-go using the dictation feature.
Painting Lulu has reached a multi-year licensing agreement with Mattel that will bring the Barbie and Hot Wheels brands to the physical and digital worlds of Painting Lulu in time for the back-to-school and holiday seasons. Painting Lulu is a paper-to-digital coloring set in which kids color in the Painting Lulu coloring book with regular crayons, and then scan the page using the Painting Lulu app on any smart device, making the coloring page instantly appear. Using the Painting Lulu Digital Crayon, kids can enhance and correct their coloring with the many tools and colors available.
Mattel and Autodesk Inc. have signed an exclusive agreement to power the Mattel toy line with cutting-edge 3-D design and 3-D printing technology. The joint initiative will provide an immersive experience by combining physical toys with digital adventures. An upcoming series of apps will empower consumers to imagine, design, and customize their own toys, as well as make the toys through 3-D printing.
Mattel and Quirky have entered an exclusive partnership to spark invention in toys, play, and more. Harnessing Quirky’s global community and Mattel’s iconic brands, the two companies will re-imagine Mattel’s portfolio of products to drive growth for brands such as Barbie, Fisher-Price, and Hot Wheels.
For the first quarter, Mattel Inc. reported worldwide net sales up 5 percent in constant currency, as well as reported worldwide net sales down 2 percent, reflecting the impact from changes in currency exchange rates. On a regional basis, first quarter gross sales increased 9 percent in constant currency, and 8 percent as reported in the North American region, which consists of the U.S., Canada, and American Girl. For the International region, gross sales increased 2 percent in constant currency, and decreased 14 percent as reported.