More than 3,000 boys and girls living with their parents on Hawaii’s Schofield Barracks and Fort Shafter U.S. Army bases were treated to two days of toy giveaways on December 4 and 6,respectively. The events were hosted by the Toy Industry Foundation in partnership with Boys & Girls Clubs of America (BGCA) Military Services, who brought the spirit of the season to military families complete with gifts, holiday carolers, and the lighting of two of the largest Christmas trees in the country. [Read more...]
Toy Industry Foundation Brings Holiday Cheer to Families on Hawaii Military Bases
December 12, 2012 By
Playrific Closes $1.7 Million in Funding for Personalized Children’s Media Service
December 11, 2012 By
Playrific, a leading digital media aggregation service for children, has closed an oversubscribed $1.7 million round of equity financing. The funding was lead by Golden Seeds, a network of angel investors dedicated to investing in early stage companies founded and led by women, with participation of investors from a variety of other angel groups including Launchpad Venture Group, Walnut Ventures, Northeast Angels, and Maine Angels. [Read more...]
Random House Children’s Books Releases First Interactive Coloring And Activity App
November 28, 2012 By
Random House Children’s Books announces the release of a coloring and activity app with Mattel for iPad. Barbie Color, Sparkle and Style includes two coloring books for a total of 16 pages of fun. Kids can create using a variety of different art tools, including the Barbie Bubble Wand, the Glitterizer, the Pattern Roller, the Fabric Fill tool, the Magic Wand, two Watercolor Paintbrushes, the Stickers tool, and the Paint Bucket. [Read more...]
Mattel Releases New Monster High Video Game
November 16, 2012 By
Mattel has released a new video game for the tween-girl franchise, Monster High. In the new game, Monster High: Skultimate Roller Maze, players can pick a character and skate their way through the crypts of Monster High and other schools along with a team of friends. The game is available on Wii and Nintendo DS at major retail stores.
BREAKING: CEO Bryan Stockton Named New Chairman of Mattel
November 16, 2012 By
Mattel, Inc., has announced that the Board of Directors has named CEO Bryan Stockton as chairman of the board effective January 1. Mr. Stockton succeeds Robert Eckert, who has informed the Board of his decision to retire from his service as director and chairman of the board, effective December 31. Stockton will continue to hold the position of chief executive officer, a position held since January 2012. [Read more...]
Mattel Launches Masters of the Universe Game App for He-Man’s 30th Birthday
October 29, 2012 By
Honoring the 30th anniversary of He-Man and the Masters of the Universe franchise, Mattel and Chillingo, a leading independent games publisher along with mobile developer GlitchSoft, have launched a new He-Man game app. Available in the App Store, fans now have the chance to battle alongside He-Man throughout his kingdom of Eternia in a modern celebration of classic gameplay that will test player’s skill, speed, and agility. Debuting on the iOS platform, the game features side-scrolling playability with powerful “Tap and Slash” functionality through 27 action packed levels spread across seven realms of Eternia.
The star of the 1980s-era He-Man and the Masters of the Universe story, He-Man has been brought to life throughout the years in beloved Mattel action figures, animated television series, comic books, and a live action feature film. Mattel’s partnership with Chillingo, a division of Electronic Arts and publisher of such hit titles as Angry Birds, Cut the Rope, Contre Jour, Feed Me Oil, and Catapult King, combines the world’s leading toy company with an established leader in the mobile gaming industry.
As part of the anniversary, Mattel has created a new Masters of the Universe He-Man Facebook page, allowing devotees to connect and engage online with each other and their favorite hero.
Report Demonstrates Mattel’s Commitment to Responsible Play
October 24, 2012 By
Mattel has announced the launch of its fourth Global Citizenship Report, We Believe Play Matters, which highlights Mattel’s commitment to operating as a responsible member of the global business community. To meet this commitment, the company focuses on ensuring the quality and safety of Mattel products, reducing the overall impact of its products and operations on the environment and investing in strategic philanthropic partnerships to make a positive impact on the global communities it touches. Mattel employees around the world contribute daily to these efforts, embodying the company values to Play with Passion, Play Together, Play to Grow, and Play Fair.
Mattel is launching a web-based version that demonstrates the company’s citizenship efforts in action. The web presence will deliver comprehensive information around the evolution of the company’s efforts and offer digital storytelling content and video vignettes that help bring these stories to life.
To learn more about the Mattel 2012 Global Citizenship Report, visit www.mattel.com/GlobalCitizenship2012.
