Super Impulse is expanding its World’s Smallest line this spring to include four of Mattel’s classic products. World’s Smallest toys are designed with the same working functions as the original classic toys, but in the smallest sizes ever created. [Read more...]
Play Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.
Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more. [Read more...]
Monster High, Lady Gaga’s Born This Way Foundation Launch Collaboration to Enact Positive Change Among Tweens
Mattel’s Monster High brand is collaborating with Born this Way Foundation to support the wellbeing of young people and encourage them to create a kinder and braver world. With a shared vision for a positive and bright future for tweens, the two groups have joined forces to inspire empowerment and acceptance.
The collaboration will happen over the next three years to continue to shine a spotlight on inclusion and acceptance with events, content, product, and social media.
Toy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with Mattel. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.
This deal comes on the heels of Toy State signing agreements with Mattel for Barbie, Hot Wheels, and Thomas & Friends, marking the most recent expansion of the licensing relationship between the two companies.
Girls now have their own Super Hero world, DC Super Hero Girls, where they can play, watch, and read with DC Comics female super heroes.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, announced elements of a new initiative geared toward girls, including the rollout of the new DCSuperHeroGirls.com website. A global rollout of the digitally immersive world will begin later this month.
The new DCSuperHeroGirls.com site debuted the first webisode in a series of animated digital shorts, entitled “Welcome to Super Hero High.” Warner Bros. Animation Studio created the series in partnership with Mattel’s Playground Productions. Thursday’s launch features DC Comics characters that have been brought to life through videos, games, quizzes, character photos, bios, and more.
Mattel has partnered with Toy State, manufacturer of stylized lights-and-sound radio controlled (R/C) vehicles for a Barbie R/C. Toy State will manufacture an innovative lineup of Barbie licensed and custom R/C vehicles under the Nikko franchise. The Barbie R/C vehicles are scheduled to hit retail stores in the U.S. and Canada starting next fall.
Today, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.