Toy and entertainment industry professionals with an interest in emerging technologies impacting play are invited to attend the Digital Kids Summit, taking place September 9 to 10 in San Francisco. The Toy Industry Association’s (TIA) Genius of Play initiative will be featured as an event sponsor.
Mattel has introduced Ever After High: Way Too Wonderland, featuring a line of four dolls and an all-new Netflix original series. The animated series follows the Ever After High royals and rebels as they adventure through Wonderland.
Mattel has released a video for “Do You Wonder,” the featured theme song from the Netflix series.
Beginning on October 1, Toys “R” Us stores nationwide and toysrus.com will begin carrying playsets, vehicles, and more based on DreamWorks Animation‘s upcoming Netflix original series, Dinotrux. The initial line, from Mattel, will feature Ty Rux, Revvit, and other Dinotrux characters, and select items will be available for pre-order online beginning August 14.
Bob the Builder is returning to PBS in November with CGI-animation, a brand new look for both the series and its title character, and Downton Abbey‘s Joanne Froggatt voicing one of the lead roles, Wendy. Ahead of the TV show, HIT Entertainment, a division of Mattel, is welcoming back Bob with a brand new Bob the Builder YouTube channel launching today.
by Catherine Mevs, strategy director, Red Peak Branding
With more and more Millennials stepping into parenthood, big name toymakers are trying to guess at the expectations of a new generation of parents. However, from Mattel’s introduction of its Siri-inspired Hello Barbie to Hasbro’s more compact preschool toys, thus far their efforts are either misguided or not going far enough.
Disney Consumer Products Introduces Disney∙Pixar Cars Diecast Line, High-End Collectibles, and Mobile App
Disney Consumer Products and Interactive Media (DCPI) will release Cars Daredevil Garage, a new mobile app, as well as collectible Mattel diecast cars, which can be scanned into the app and used to perform extreme stunts in virtual environments.
An exclusive 30-minute YouTube documentary about Thomas the Tank Engine, Thomas & Friends: 70 Years of Friendship, has debuted in time for Thomas’ 70th anniversary year, on the Thomas & Friends YouTube channel. Mattel produced the documentary with Tongal, and teamed with the crowdsourcing studio to select Mindfruit as the project’s production company.
Registration for the Toy Industry Association’s (TIA) annual Fall Toy Preview has started out strong, with more than 200 buyers from global retail outlets already signed up to attend the preview show, to be held in Dallas on October 6 to 8. Representatives of global retailers and toy sellers—including buyers from GameStop, Toys “R” Us, and more—will be on-site to browse hundreds of brands with one or more lines slated for the fourth quarter of next year.
Toys “R” Us today revealed its lineup of exclusive figures and playthings, which will be available at Comic-Con International: San Diego next month. The retailer will provide convention goers with the opportunity to be among the first to purchase exclusive figures, figure packs, and play sets including Batman Classic TV Series Batgirl, from Mattel; G.I. Joe Desert Duel and My Little Pony Daring Do Dazzle, from Hasbro; and more.