Mattel and Autodesk Inc. have signed an exclusive agreement to power the Mattel toy line with cutting-edge 3-D design and 3-D printing technology. The joint initiative will provide an immersive experience by combining physical toys with digital adventures. An upcoming series of apps will empower consumers to imagine, design, and customize their own toys, as well as make the toys through 3-D printing.
Mattel and Quirky have entered an exclusive partnership to spark invention in toys, play, and more. Harnessing Quirky’s global community and Mattel’s iconic brands, the two companies will re-imagine Mattel’s portfolio of products to drive growth for brands such as Barbie, Fisher-Price, and Hot Wheels.
For the first quarter, Mattel Inc. reported worldwide net sales up 5 percent in constant currency, as well as reported worldwide net sales down 2 percent, reflecting the impact from changes in currency exchange rates. On a regional basis, first quarter gross sales increased 9 percent in constant currency, and 8 percent as reported in the North American region, which consists of the U.S., Canada, and American Girl. For the International region, gross sales increased 2 percent in constant currency, and decreased 14 percent as reported.
Disney Consumer Products will launch Keys to the Kingdom, a multi-platform experience that will drive awareness and excitement for new Disney Princess product offerings across multiple categories at retail. Disney Princess fans will have the opportunity to unlock music videos, special content, and app extensions through activations across retail that celebrate the inner qualities of the Disney Princess characters. [Read more...]
Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.
Highlights for Children and Mega Brands Inc. have entered a multi-year licensing partnership to develop a new line of puzzles. The collaboration will feature Highlights’ Hidden Pictures illustrations and other classic photos on Mega Brands’ line of engaging puzzles for kids.
“We are so excited to join forces with Highlights in bringing their characters, puzzles, graphic content, and stories into the world of puzzle building,” said Wendy Martin, director of puzzles and games for Mega Brands. “Children of all ages will embrace the Highlights line of easy-to-challenging puzzle products.”
We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
The Toy Book (TTB): How are Learning Express retailers engaging consumers in-store to drive sales?
Sharon DiMinico (SD): Every month, our stores publish a full calendar of events to draw people into the store. We engage, we entertain, and we have product demonstrations. We also offer classes, costumed character appearances, and featured guests (silhouette artists, musicians, authors, etc.). We learned early on that customer-centric services and the “wow” factor would be the only way to compete with buying toys online from the comfort of your home. [Read more...]