Cloud b and MaxLove Project to Launch Super Max the Turtle to Help Fight Childhood Cancers

CLOUD B LOGOCloud b and MaxLove Project are teaming up to introduce the new Super Max the Turtle, which features the same glowing starlight projections as the original Twilight Turtle, but in a new compact version. Similar to the original, Super Max the Turtle has a 45-minute, auto shut-off timer that ensures complete darkness during children’s deep sleep as recommended by pediatricians.

The partnership between MaxLove Project and Cloud b dates back in 2011, when both teamed up to donate and distribute more than $100,000 worth of Twilight Turtles to kids fighting cancer and related rare diseases around the world.

An included booklet features the story of Super Max the Turtle, a regular turtle who becomes SuperMax, a rainbow-caped super hero with a shining light that heals those in need. Super Max the Turtle will be available early next year, initially at Learning Express and Cloud b is donating a portion of its proceeds to the MaxLove Project, a non-profit that empowers families fighting childhood cancers and life-threatening conditions. One of MaxLove Project’s focuses is to empower kids to fight their illnesses by donating Cloud b’s Twilight Turtles.

On December 2, Cloud b Advisory Board member Audra DiPadova Wilford was recognized as one of ten L’Oreal Paris 2014 Women of Worth honorees at the annual event in New York City.

Cloud B Announces New Advisory Board

Cloud b has appointed several new members to the company’s advisory board of pediatricians, parents, bloggers, and sleep specialists. Cloud b works closely with a diverse group to help provide feedback on their products and input on best practices to provide peace of mind to parents while soothing, comforting, and communicating with children.

The 2013 Cloud b Advisory Board will include Audra Wilford, founder of MaxLove; Dan Nessel, founder and editor in chief of DadDoes.Com; Dr. Laura Sergis; Kim West, a licensed clinical social worker; and Natalie Diaz, founder of and Multiplicity Magazine.