HoliDAY of Play 2015

McFarlane Toys and HBO Reach Agreement for Game of Thrones Construction Line

McFarlaneToys,GameofThronesMcFarlane Toys, in partnership with HBO Global Licensing, has signed a licensing agreement to bring the TV series Game of Thrones to the construction toy aisle this fall. Following in its tradition of highly detailed construction sets, McFarlane Toys will add an artistic layer to each Game of Thrones brick piece, resulting in construction sets that double as realistic models of notable locations seen on the show.

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Toys “R” Us Unveils Exclusive Comic-Con International: San Diego Toys, Launches Collector Vector

Photographer Dennis Stylist LinToys “R” Us today revealed its lineup of exclusive figures and playthings, which will be available at Comic-Con International: San Diego next month. The retailer will provide convention goers with the opportunity to be among the first to purchase exclusive figures, figure packs, and play sets including Batman Classic TV Series Batgirl, from Mattel; G.I. Joe Desert Duel and My Little Pony Daring Do Dazzle, from Hasbro; and more.

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McFarlane Toys Unsheathes the Assassin’s Creed Unity Phantom Blade

AssassinsCreed.PhantomBladeThe Assassin’s Creed Unity Phantom Blade, a wearable life-size collectible based on the video game from Ubisoft, and crafted from a design by McFarlane Toys, is now available in stores and online. A replica of Arno’s signature weapon from Assassin’s Creed Unity, it comes equipped with a functional hidden blade, retractable crossbow, and firing dart.

The collectible blade is constructed out of thermoplastic and safety tested for actual use, with a recommended user age of 17 and up. The Phantom Blade also includes a bonus code for downloading the French Cavalry Pistol in Assassin’s Creed Unity, available November 11 for Xbox One.

More information about the Phantom Blade, as well as a list of retailers, can be found at and

License to Build: Familiar Properties Fill Up the Shelves of the Construction Aisle

This article was originally published in the July/August 2014 issue of The Toy Book. To read the entire digital issue, click here.

The construction play pattern has always allowed kids to create buildable worlds and adventures straight from their imaginations. But with a recent surge of licensed toys entering the category, kids are able to build more and more familiar worlds based on their favorite existing properties. According to The NPD Group, dollar sales of licensed building sets grew by 6 percent from 2011 to 2013. As the world becomes more multi-media driven, licensed properties are deeply integrated into kids’ daily lives. Established building toy companies, as well as those looking to get their feet wet in the category, are jumping on the bandwagon with characters and environments that are already a staple among kids—and even collectors. [Read more...]

McFarlane Toys Launches The Walking Dead Building Block Sets

McFarlaneToys.TheWalkingDeadMcFarlane Toys is unveiling new brick building toys based on AMC’s The Walking Dead. These building sets and figures will be available this fall at Toys “R” Us stores nationwide and online at

The initial McFarlane Toys’ The Walking Dead brick building line will feature realistic and detailed sculpts, light-up and shaped features, iconic environments, and fan-favorite characters and walkers, allowing collectors and fans to recreate their favorite scenes.

The building sets include Daryl Dixon with Chopper, The Governor’s Room, and Prison Tower with Gate. Blind bag figures include Daryl Dixon, Michonne, The Governor, Carl Grimes, Riot Gear Walker, Michonne’s Pet Walker, and Herd Walkers.

COMMENTARY: Ease Your Walking Dead #zombiebrain with Licensed Products

Along with more than 8 million other Americans, I’ve taken to spending my Sunday nights biting my nails watching Rick, Carl, Daryl, and Michonne slice through zombie skulls on AMC’s The Walking Dead. Needless to say, thoughts of the zombie apocalypse have now pretty much overrun my life. I’m dubbing this obsession #zombiebrain. If, like me, you or someone you love suffers from #zombiebrain, here are some awesome toys and games to feed your addiction.

Monopoly.WalkingDead.USAopMonopoly: The Walking Dead Survival Edition, from USAopoly brings everyone’s favorite board game into the world of the (un)dead. Based on The Walking Dead comic from Robert Kirkman, the game challenges players to fight for their own property and avoid zombies at all costs. Monopoly: The Walking Dead Survival Edition delivers classic Monopoly wheeling and dealing game play—but this time, players must fight for their survival. Everything about the game screams “WALKERS!” Properties correspond with the series landmarks, such as the prison cells, the Greene Family farm house, and Woodbury, while game tokens resemble key items from the series such as Rick’s sheriff hat, a bucket of body parts, the telephone, Dale’s R.V. (RIP Dale!), the Katana (aka Michonne’s awesome sword), and Lucille (aka a ridiculously effective baseball bat wrapped with barbed wire). Instead of using money to purchase property, players must trade essential supplies, such as food, ammo, and fuel to gain more territory on the board or to place a guard tower or wall (instead of the standard houses and hotels) to secure their safe haven from Walker attacks. The game is recommended for two to six players ages 13 and up and is now available at comic book specialty shops. [Read more...]