COMMENTARY: Celebrating Canada Day—Toy Style!

In case you didn’t know, this past Tuesday was the national day of Canada! Here at The Toy Book, we’re lucky enough to work with tons of awesome Canadian toy companies, and to show both our support and Canada pride, here are some of our favorite toys from great Canadian toy manufacturers:

WowWee.MipWowWee

From WowWee, we always know to expect something innovative and hi-tech, such as last year’s 32-inch-long Roboraptor. In keeping up with the robo-trend, WowWee recently rolled out MiP, a unique, dual-wheel balancing interactive robot that utilizes GestureSense technology. With MiP, kids can control the robot through a Bluetooth link to any smart device using a free app. There are fun games to play with MiP, and kids can even make it dance to songs from their iTunes library. [Read more...]

Mega Bloks Brings the Holiday Spirit to Quebec

LudovicaMinilandMega Brands, which is based in Montreal, Quebec, is celebrating the start of the holiday season with a number of local events.

The company is kicking off the holidays on November 23 at this year’s Destination Centre-ville Santa Claus Parade with a giant, 48-foot float with a full Winter Wonderland theme. The Mega Bloks team will be on-hand greeting spectators and handing out gifts to kids throughout the event, which will feature Mega Bloks Halo, Mega Bloks Hot Wheels, and Mega Bloks Barbie. In addition, Mega Bloks’ all-new mascot, MEGA Man, will be making his first appearance.

Mega Bloks will also sponsor Ludovica Miniland, a compilation of more than 600 reproductions of buildings and iconic monumental structures from around the globe, completely built out of Mega Bloks. Ludovica Miniland is on display from November 22 to next January, at the Grand Marché de Wickham in Quebec.

Finally, as part of its yearly mid-December tradition, Mega Bloks has extended invitations to groups of children from the Sun Youth Organization, as well as the Generations Foundation, to come meet Santa Claus, visit the Mega Bloks factory, and personally receive a special Mega Bloks gift from Santa himself.