China Toy Fair


Mega Brands Partners With Shriners Hospital for Children

mega brands logoMega Brands has partnered with Shriners Hospital for Children in Canada and pledged half a million dollars to the hospital’s Exceptional Care for Exceptional Kids campaign. In addition, Mega Brands recently launched a custom-made limited edition Mega Bloks First Builders Block Buddy fundraising toy, Loveable Lucas, at the June 6 International Shriners Day celebration event in Ottawa.

Mega Brands will also provide Mega Bloks toys and decorations for the new hospital’s Child Life playroom. The construction of the children’s hospital began last spring and will be complete next year.

Q&A with Drew Stevenson, Vice President of Sales and Retail Marketing North America, Mega Bloks

The Toy Book spoke with Drew Stevenson, vice president of sales and retail marketing North America at Mega Bloks, about the current state of the construction category and Mega Bloks role in the industry.

TB: Building sets saw a 23 percent increase in sales from 2011 to 2012, according to the NPD Group, and the category is the strongest toy category right now. Why has the construction category taken off over the past couple of years?

DS: Well actually, the category has been consistently growing for the past four years and we believe it represents a desire for more educationally beneficial toys, which absorb children’s imagination from the age of 1. Parents want what is best for their children and they understand more and more the benefits of construction in terms of skill development, creativity, self-expression, and sense of accomplishment. So, we are confident that the construction toy category will only continue to grow.

Mega Bloks will continue to offer more choices for preschoolers, boys, girls, and collectors, allowing all of our fans to continuously immerse themselves in this play pattern and grow with Mega Bloks. [Read more...]