Mega Bloks Brings the Holiday Spirit to Quebec

LudovicaMinilandMega Brands, which is based in Montreal, Quebec, is celebrating the start of the holiday season with a number of local events.

The company is kicking off the holidays on November 23 at this year’s Destination Centre-ville Santa Claus Parade with a giant, 48-foot float with a full Winter Wonderland theme. The Mega Bloks team will be on-hand greeting spectators and handing out gifts to kids throughout the event, which will feature Mega Bloks Halo, Mega Bloks Hot Wheels, and Mega Bloks Barbie. In addition, Mega Bloks’ all-new mascot, MEGA Man, will be making his first appearance.

Mega Bloks will also sponsor Ludovica Miniland, a compilation of more than 600 reproductions of buildings and iconic monumental structures from around the globe, completely built out of Mega Bloks. Ludovica Miniland is on display from November 22 to next January, at the Grand Marché de Wickham in Quebec.

Finally, as part of its yearly mid-December tradition, Mega Bloks has extended invitations to groups of children from the Sun Youth Organization, as well as the Generations Foundation, to come meet Santa Claus, visit the Mega Bloks factory, and personally receive a special Mega Bloks gift from Santa himself.

Q&A with Drew Stevenson, Vice President of Sales and Retail Marketing North America, Mega Bloks

The Toy Book spoke with Drew Stevenson, vice president of sales and retail marketing North America at Mega Bloks, about the current state of the construction category and Mega Bloks role in the industry.

TB: Building sets saw a 23 percent increase in sales from 2011 to 2012, according to the NPD Group, and the category is the strongest toy category right now. Why has the construction category taken off over the past couple of years?

DS: Well actually, the category has been consistently growing for the past four years and we believe it represents a desire for more educationally beneficial toys, which absorb children’s imagination from the age of 1. Parents want what is best for their children and they understand more and more the benefits of construction in terms of skill development, creativity, self-expression, and sense of accomplishment. So, we are confident that the construction toy category will only continue to grow.

Mega Bloks will continue to offer more choices for preschoolers, boys, girls, and collectors, allowing all of our fans to continuously immerse themselves in this play pattern and grow with Mega Bloks. [Read more...]