General Mills, in a partnership with Mega Bloks, is bringing back its free cereal box prizes. Customers can find customizable Mega Bloks cars in select General Mills brands of cereals, including Honey Nut Cheerios, Reese’s Puffs, Cocoa Puffs, Lucky Charms, Golden Grahams, and Cinnamon Toast Crunch. The cars can be customized with the included Hello Kitty and Power Rangers sticker packs. Additionally, the cereal boxes can create a constructable cardboard jump pattern.
On Saturday, October 4 and Sunday, October 5, the Toys “R” Us flagship store in New York City will host unique in-store Skylanders-themed experiences. Customers who visit Toys “R” Us Times Square from 11 a.m. to 5 p.m. on either day can be among the first to play the new game at dedicated kiosks throughout the store.
They can also receive complimentary giveaways while supplies last, as well as have the opportunity to be digitally teleported into a Skylanders Trap Team “Most Wanted” photo alongside some of the game’s villains, including Kaos and Chompy Mage.
When Skylanders Trap Team releases on October 5, all Toys “R” Us stores nationwide will open one hour earlier at 8 a.m., and select stores will open at midnight. A full list of stores opening at midnight can be found at toysrus.com/midnightskylanders. Meanwhile, the Skylanders villain Kaos will be taking over the Toys “R” Us Twitter channel (@Toysrus) on Saturday, October 4, from 11 to 11:50 p.m. to interact with fans and build anticipation for the midnight release. [Read more...]
This article was originally published in the July/August 2014 issue of The Toy Book. To read the entire digital issue, click here.
The construction play pattern has always allowed kids to create buildable worlds and adventures straight from their imaginations. But with a recent surge of licensed toys entering the category, kids are able to build more and more familiar worlds based on their favorite existing properties. According to The NPD Group, dollar sales of licensed building sets grew by 6 percent from 2011 to 2013. As the world becomes more multi-media driven, licensed properties are deeply integrated into kids’ daily lives. Established building toy companies, as well as those looking to get their feet wet in the category, are jumping on the bandwagon with characters and environments that are already a staple among kids—and even collectors. [Read more...]
Mega Brands has partnered with Shriners Hospital for Children in Canada and pledged half a million dollars to the hospital’s Exceptional Care for Exceptional Kids campaign. In addition, Mega Brands recently launched a custom-made limited edition Mega Bloks First Builders Block Buddy fundraising toy, Loveable Lucas, at the June 6 International Shriners Day celebration event in Ottawa.
Mega Brands will also provide Mega Bloks toys and decorations for the new hospital’s Child Life playroom. The construction of the children’s hospital began last spring and will be complete next year.
Mega Brands Inc. has donated $72,000 to Autism Speaks Canada in support of Autism Awareness Month. The donation was presented at the 2014 Walk Now for Autism Speaks event in Montreal, which helps fund autism treatment, education, research, and advocacy throughout the country. Mega Brands was also the local presenting sponsor of the event.
The money was raised during April when Mega Brands pledged to donate one dollar for every Mega Bloks toy sold by Toys “R” Us Canada both in stores and online. This generated over $20,000 in proceeds. Philanthropic donors also contributed $29,000 to the pledge amount.
Mega Brands employees raised an additional $10,000 in donations through bake sales and auctions, an amount that was matched by Mattel.
It’s difficult to recall when I first began dreaming about getting my driver’s license. Sure, there was that one time I accidentally shifted my parents’ car into neutral and rolled it out of the driveway (sorry again, Mom), but even at a young age, I had a desire to drive.
The first ride-on I instantly became obsessed with was my friend’s Power Wheels Barbie Jeep, circa 1990-something. It was love at first sight and I just had to have it. It was battery-operated, so I could just push down the pedal and go. It even had a roomy passenger seat, which was perfect for driving around my younger brothers and sister–and I probably tried to get my cat in it with me, too. [Read more...]
Mega Brands Inc. has partnered with Autism Speaks Canada, Toys “R” Us Canada, and local autistic groups to launch three exciting initiatives in support of the cause. For the fourth consecutive year, Mega Bloks returns as the presenting sponsor of the 2014 Walk Now for Autism Speaks event, scheduled for May 25 at the McGill University Tomlinson Fieldhouse in Montreal.
Meanwhile, as a fundraising measure, Mega Bloks has joined forces with Toys “R” Us Canada, pledging to donate $1 of every Mega Bloks toy sold in-store and online in Canada throughout the month of April to Autism Speaks Canada. In addition, Mega Bloks has invited local autistic organizations to tour its Montreal headquarters every Friday during April to learn more about the therapeutic benefits of Mega Bloks toys.
More information about the Walk Now for Autism Speaks event can be found at the organization’s website.
There’s been a trend of late among North American toy manufacturers to either move manufacturing back home or to stay put entirely. Recently, I had a chance to visit the Mega Bloks factory in Montreal, where Mega Bloks—the signature toys of Mega Brands Inc.—are produced, and it only strengthens the argument not to export toy-making abroad. Jean-Francois Albert, vice president of manufacturing for the company, offered a guided tour that showed off the facility’s various innovations, which keep it cost-effective, even compared to China and other countries that traditionally offer cheap labor. [Read more...]
The acquisition advances Mattel’s global growth strategy of building upon its world-class portfolio of brands by expanding into two of the fastest-growing toy categories. Mega Brands is the No. 2 player in the $4 billion construction building sets category with its Mega Bloks brand, as well as a competitor in the $2 billion arts and crafts category.
Mattel’s portfolio of brands will complement Mega Brands’ flagship Mega Bloks brand and existing licensed brands, including Halo, Skylanders, Call of Duty, Assassin’s Creed, Power Rangers, Hello Kitty, and SpongeBob SquarePants. The acquisition will give Mattel the opportunity to broaden its relationship with its entertainment partners.
Mega Brands ranks among the top 15 toy companies globally in terms of sales, according to statistics published by The NPD Group last year. Additionally, the company achieved record sales of preschool construction toys. [Read more...]