Toy Fair 2017


C2C Studios

Playmates Toys, Mega Bloks to Release Lines Based on Teenage Mutant Ninja Turtles: Out of the Shadows

TMNTOutoftheShadowsPlaymates Toys and Mega Bloks have created lines inspired by the upcoming Paramount Pictures movie, Teenage Mutant Ninja Turtles: Out of the Shadows. A full range of figures, vehicles, and play sets based on the sequel to the 2014 blockbuster will be available starting next month at major mass retailers and mid-tier, specialty, grocery, drug, and value channels. [Read more...]

American Girl Expands Line with Mega Bloks Building Sets

American Girl Grace's 2-in-1 Buildable HomeAmerican Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]

Mega Bloks Debuts New Building Sets Ahead of Halo 5: Guardians

In anticipation of Microsoft‘s upcoming video game, Halo 5: Guardians, scheduled for release on October 27, Mega Bloks has released four new sets modeled directly after the game. All sets are recommended for kids ages 8 and up.

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Q&A with Mattel: Social Media, 3-D Printing, and More

logo_Mattel logoThe Toy Book (TTB): In what new ways are you using social media to correspond directly with consumers?

Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.

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Mega Bloks Joins Forces with Top Licenses Including Power Rangers, Terminator, and Star Trek

MEGA+Branks+logoMega Brands has entered new partnerships with top entertainment brands to expand its Mega Bloks construction portfolio. Mega Bloks will add new highly detailed sets and movie-inspired lines for fans of all ages. [Read more...]

General Mills Brings Back Cereal Box Prizes with Mega Bloks

MEGA BRANDS INC. - New app offers enhanced building experiencesGeneral Mills, in a partnership with Mega Bloks, is bringing back its free cereal box prizes. Customers can find customizable Mega Bloks cars in select General Mills brands of cereals, including Honey Nut Cheerios, Reese’s Puffs, Cocoa Puffs, Lucky Charms, Golden Grahams, and Cinnamon Toast Crunch. The cars can be customized with the included Hello Kitty and Power Rangers sticker packs. Additionally, the cereal boxes can create a constructable cardboard jump pattern.

Mega Brands Partners with UP&L for Despicable Me Building Sets

DespicableMe.MegaBloksOn Tuesday, Mega Brands Inc. entered a multi-year international licensing partnership with Universal Partnerships & Licensing (UP&L) to develop a new kids construction line based on the Despicable Me franchise from Universal Pictures and Illumination Entertainment.

Due in stores this December, the Mega Bloks Despicable Me construction sets will offer fully buildable characters, locations, and vehicles inspired by Despicable Me 2. The line’s customizable construction sets will include mix-and-match features, such as interchangeable accessories. In addition, each set will feature buildable Minions that are unique to the set, for a variety of Minions to collect, build, and play with.

To launch the line, seven fans will participate in the #MinionMontage Challenge on social media. Fans can visit the Mega Bloks Facebook page to see highlights.

Toys “R” Us Celebrates Skylanders Trap Team’s Arrival with Special Events, Early Opening, and More

SkylandersTrapTeamLogoToys “R” Us is celebrating the debut of the latest Skylanders game, Skylanders Trap Team, with special events, an early opening, exclusive figures, and more.

On Saturday, October 4 and Sunday, October 5, the Toys “R” Us flagship store in New York City will host unique in-store Skylanders-themed experiences. Customers who visit Toys “R” Us Times Square from 11 a.m. to 5 p.m. on either day can be among the first to play the new game at dedicated kiosks throughout the store.

ToysRUsLogo copyThey can also receive complimentary giveaways while supplies last, as well as have the opportunity to be digitally teleported into a Skylanders Trap Team “Most Wanted” photo alongside some of the game’s villains, including Kaos and Chompy Mage.

When Skylanders Trap Team releases on October 5, all Toys “R” Us stores nationwide will open one hour earlier at 8 a.m., and select stores will open at midnight. A full list of stores opening at midnight can be found at toysrus.com/midnightskylanders. Meanwhile, the Skylanders villain Kaos will be taking over the Toys “R” Us Twitter channel (@Toysrus) on Saturday, October 4, from 11 to 11:50 p.m. to interact with fans and build anticipation for the midnight release. [Read more...]

License to Build: Familiar Properties Fill Up the Shelves of the Construction Aisle

This article was originally published in the July/August 2014 issue of The Toy Book. To read the entire digital issue, click here.

The construction play pattern has always allowed kids to create buildable worlds and adventures straight from their imaginations. But with a recent surge of licensed toys entering the category, kids are able to build more and more familiar worlds based on their favorite existing properties. According to The NPD Group, dollar sales of licensed building sets grew by 6 percent from 2011 to 2013. As the world becomes more multi-media driven, licensed properties are deeply integrated into kids’ daily lives. Established building toy companies, as well as those looking to get their feet wet in the category, are jumping on the bandwagon with characters and environments that are already a staple among kids—and even collectors. [Read more...]

Mega Brands Partners With Shriners Hospital for Children

mega brands logoMega Brands has partnered with Shriners Hospital for Children in Canada and pledged half a million dollars to the hospital’s Exceptional Care for Exceptional Kids campaign. In addition, Mega Brands recently launched a custom-made limited edition Mega Bloks First Builders Block Buddy fundraising toy, Loveable Lucas, at the June 6 International Shriners Day celebration event in Ottawa.

Mega Brands will also provide Mega Bloks toys and decorations for the new hospital’s Child Life playroom. The construction of the children’s hospital began last spring and will be complete next year.