New App Offers Enhanced Building Experiences for Preschoolers

Mega Brands Inc.,  recently launched their free mobile app Mega Bloks First Builders Let’s Build!, which encourages parents and children to build and play together with the Mega Bloks First Builders preschool construction system.

This app features block-by-block animated instructions for a selection of more than 20 block models, including colorful animals, boats, vehicles, and more. With visuals and sound effects, Let’s Build! encourages learning through building and promotes the development of fine motor skills in children ages 1 and up. Parents will be able to share their creations with their family and friends through the app via email, Facebook, and Twitter.

The app is now available in 5 languages—English, French, Spanish, Italian, and German—and is free to download for iPhones, iPod Touch, and iPads.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Mega Brands Deal to Bring Power Rangers Samurai to Construction Aisle

Mega Brands, Inc. has entered into a multi-year global licensing agreement, excluding Asia, with Saban Brands to develop construction toys based on the new Power Rangers Samurai, the newest installment in the Power Rangers franchise. The Mega Bloks Power Rangers Samurai construction toy sets will match the style of the new series airing on Nickelodeon. Launching next spring, the Mega Bloks Power Rangers Samurai construction toy line will include popular characters, vehicles, and play sets.