Mega, the construction brand under Mattel‘s portfolio, organized its big-block product line under the Mega Bloks name and introduced Mega Construx, a new sub-brand of construction sets designed for kids ages 4 and up.
Under the Mega Brands umbrella, Mega Bloks will be made for preschoolers ages 1 to 4, and Mega Construx will offer older fans immersive sets that feature authentic characters and varied brick shapes. The new line also offers detailed and authentic micro-figures. Mega Construx will feature lines from popular licenses such as American Girl, Barbie, Despicable Me, Halo, Destiny, and more. [Read more...]