Highlights, Mega Brands Prove a Great Fit for New Puzzles Partnership

MEGA+Branks+logoHighlights for Children and Mega Brands Inc. have entered a multi-year licensing partnership to develop a new line of puzzles. The collaboration will feature Highlights’ Hidden Pictures illustrations and other classic photos on Mega Brands’ line of engaging puzzles for kids.

“We are so excited to join forces with Highlights in bringing their characters, puzzles, graphic content, and stories into the world of puzzle building,” said Wendy Martin, director of puzzles and games for Mega Brands. “Children of all ages will embrace the Highlights line of easy-to-challenging puzzle products.”

Mega Bloks Joins Forces with Top Licenses Including Power Rangers, Terminator, and Star Trek

MEGA+Branks+logoMega Brands has entered new partnerships with top entertainment brands to expand its Mega Bloks construction portfolio. Mega Bloks will add new highly detailed sets and movie-inspired lines for fans of all ages. [Read more...]

New Skylanders Toys Arrive in Time for the Holidays (with Corrected Release Date)

WinterLobStar This holiday season will see new Skylanders figures from Activision Publishing Inc, as well as play sets and construction sets from PowerA and Mega Brands, respectively.

The FunPlay HideAway play sets, from PowerA, enable fans to both store and play with their favorite Skylanders. The line is going to expand to include Dr. Krankcase’s Lair.

Meanwhile, the Skylanders-themed construction sets from Mega Brands will soon include the Cut Throat Carnival set. [Read more...]

Auldey Toys North America to Launch Next Year, Appoints Adrian Roche as President

AudleyChina-based Guangdong Alpha Animation and Culture Co. Ltd. has created Auldey Toys North America, which will launch its new headquarters in Boston, Mass. The Auldey Toys subsidiary comes as the company prepares for 2015, which will feature a focus on its established boys, R/C, and vehicles lines.

Auldey Toys will also launch its first North American preschool animation program, Super Wings, which will air next year.

Auldey Toys North America has appointed Adrian Roche as the company president. Joining Auldey Toys after eight years as vice president of brands at Mega Brands, and previously serving as vice president at The First Years (Tomy), Roche brings significant experience in the boys and preschool categories.

Auldey Toys North America has retained ChizComm Ltd. as its marketing agency.

Mattel Reports Third Quarter Financial Results, Including Lower Barbie and Fisher-Price Sales

Mattel_logoLast Thursday, Mattel Inc. reported third quarter financial results, including net income of $331.8 million for the quarter, or $0.97 per share. This includes a negative impact of $0.05 per share from Mega Brands integration costs and a tax benefit of $0.04 per share. This compares to last year’s third quarter net income of $422.8 million, or $1.21 per share, which included a tax benefit of $0.05 per share.

For the quarter, net sales were $2.02 billion, down 8 percent compared to $2.21 billion last year, while on a regional basis, third quarter gross sales decreased 7 percent in the North American region. For the international region, gross sales decreased 7 percent, including an unfavorable impact of currency exchange rates of 1 percentage point. [Read more...]

COMMENTARY: Celebrating Canada Day—Toy Style!

In case you didn’t know, this past Tuesday was the national day of Canada! Here at The Toy Book, we’re lucky enough to work with tons of awesome Canadian toy companies, and to show both our support and Canada pride, here are some of our favorite toys from great Canadian toy manufacturers:

WowWee.MipWowWee

From WowWee, we always know to expect something innovative and hi-tech, such as last year’s 32-inch-long Roboraptor. In keeping up with the robo-trend, WowWee recently rolled out MiP, a unique, dual-wheel balancing interactive robot that utilizes GestureSense technology. With MiP, kids can control the robot through a Bluetooth link to any smart device using a free app. There are fun games to play with MiP, and kids can even make it dance to songs from their iTunes library. [Read more...]

Mega Brands Partners With Shriners Hospital for Children

mega brands logoMega Brands has partnered with Shriners Hospital for Children in Canada and pledged half a million dollars to the hospital’s Exceptional Care for Exceptional Kids campaign. In addition, Mega Brands recently launched a custom-made limited edition Mega Bloks First Builders Block Buddy fundraising toy, Loveable Lucas, at the June 6 International Shriners Day celebration event in Ottawa.

Mega Brands will also provide Mega Bloks toys and decorations for the new hospital’s Child Life playroom. The construction of the children’s hospital began last spring and will be complete next year.

Mega Brands, Mattel Donate Over $70,000 to Autism Speaks Canada

DonationMegaMega Brands Inc. has donated $72,000 to Autism Speaks Canada in support of Autism Awareness Month. The donation was presented at the 2014 Walk Now for Autism Speaks event in Montreal, which helps fund autism treatment, education, research, and advocacy throughout the country. Mega Brands was also the local presenting sponsor of the event.

The money was raised during April when Mega Brands pledged to donate one dollar for every Mega Bloks toy sold by Toys “R” Us Canada both in stores and online. This generated over $20,000 in proceeds. Philanthropic donors also contributed $29,000 to the pledge amount.

Mega Brands employees raised an additional $10,000 in donations through bake sales and auctions, an amount that was matched by Mattel.

Mega Brands Presented with Award Recognizing Successes and Responsible Environmental Practices

mega brands logoMega Brands was honored this past Thursday with the Prix Hommage from the Chambre de commerce et d’industrie de Saint-Laurent-Mont-Royal. The tribute award was given at the 30th Alpha Gala, which celebrates outstanding performances by companies in St-Laurent, Cartierville, and Mont-Royal.

Recently, Mega Brands repatriated a large part of its production from China to Montreal, thanks to technological advances. This has enabled the company to accelerate its own growth, while following principles of sustainable development.

Jean-François Albert, vice-president of manufacturing at Mega Brands, accepts the Tribute Award from minister and member of the National Assembly for Saint-Laurent, Jean-Marc Fournier, at the 30th Alpha 2014 Gala on May 15.

Jean-François Albert, vice-president of manufacturing at Mega Brands, accepts the Tribute Award from minister and member of the National Assembly for Saint-Laurent, Jean-Marc Fournier, at the 30th Alpha Gala on May 15.

Mega Brands’ St-Laurent plant, now the world’s first toy manufacturing facility to be recognized as environmentally responsible, produces six times as many toys as before with the same amount of energy. It also emits 500 times less greenhouse gas emissions than plants in China for the same level of production.

Mega Bloks Brings the Holiday Spirit to Quebec

LudovicaMinilandMega Brands, which is based in Montreal, Quebec, is celebrating the start of the holiday season with a number of local events.

The company is kicking off the holidays on November 23 at this year’s Destination Centre-ville Santa Claus Parade with a giant, 48-foot float with a full Winter Wonderland theme. The Mega Bloks team will be on-hand greeting spectators and handing out gifts to kids throughout the event, which will feature Mega Bloks Halo, Mega Bloks Hot Wheels, and Mega Bloks Barbie. In addition, Mega Bloks’ all-new mascot, MEGA Man, will be making his first appearance.

Mega Bloks will also sponsor Ludovica Miniland, a compilation of more than 600 reproductions of buildings and iconic monumental structures from around the globe, completely built out of Mega Bloks. Ludovica Miniland is on display from November 22 to next January, at the Grand Marché de Wickham in Quebec.

Finally, as part of its yearly mid-December tradition, Mega Bloks has extended invitations to groups of children from the Sun Youth Organization, as well as the Generations Foundation, to come meet Santa Claus, visit the Mega Bloks factory, and personally receive a special Mega Bloks gift from Santa himself.