memBrain Licensing, Evy of California Partner for Exclusive Target Collection

Evy of California, manufacturer of girls and juniors apparel, has joined memBrain Licensing to manufacture Emily the Strange apparel for girls ages 4 to 16. The apparel will be sold exclusively at Target stores. Artist Rob Reger created Emily the Strange in 1993 at his design studio in Berkeley. The character has been used for a Nintendo DS videogame, iPhone app, and a series of HarperCollins novels popular among kids and tweens. Emily the Strange is known for empowering individualism. The first appearance of the apparel, which coincides with the icon’s 20th birthday, will include graphic T-shirts sold online and in stores. A pin and a hand tag that reads “Be Yourself” will be given out with the T-shirt purchase as a gift.