China Toy Fair


Sony Announces Licensing Program for Men In Black 3

Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jakks Named Master Toy Partner For Men In Black 3

Jakks Pacific, Inc. has announced a master toy licensing agreement with Sony Pictures Consumer Products to manufacture, distribute, and market a line of toys and products based on the upcoming Men In Black 3. The licensing program, due to launch next spring, will include action figures, accessories, play sets, role play, youth electronics, novelties, games and puzzles, Halloween costumes, and more. The agreement covers the entire Men in Black franchise.

The 3-D action comedy, slated to open on May 25, is directed by Barry Sonnenfeld and stars Will Smith, Tommy Lee Jones, and Josh Brolin. The screenplay was written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham, and the movie is produced by Walter F. Parkes and Laurie MacDonald and executive produced by Steven Spielberg and G. Mac Brown.

Image Credit: Collider.com