Messe Frankfurt (HK) Ltd and Guangdong Toy Association Partner to Consolidate Fairs in China

Messe Frankfurt (HK) Ltd. and the Guangdong Toy Association (GDTA) have formed Guangzhou Li Tong Messe Frankfurt Co. Ltd, a joint venture to reach a larger international audience and add variety to their separate visitor pools. The partnership will begin next year with the organization of two events: Toy & Hobby China and Baby & Stroller China.

The partnership will also expand the two fairs’ product offerings. R/C toys, computer games, and software and computer learning systems will be added to the list of new products featured at Toy & Hobby China, which also includes die-cast models and playground and outdoor equipment. Baby & Stroller China will also see a more complete product scope. The event will take place next year at the Poly World Trade Center in Guangzhou on April 8 to 10.

Messe Frankfurt and GDTA to Organize Guangzhou Trade Shows

Messe Frankfurt (HK) Ltd and the Guangdong Toy Association (GDTA) have signed a letter of intent to join forces in organizing the Guangzhou International Toy and Hobby Fair and the Guangzhou International Stroller and Baby Product Fair starting next year.

The GDTA acts as an industry voice to communicate with the Chinese government and coordinate with the government for industry research and survey projects. It also organizes the Guangzhou International Toy and Hobby Fair.

Trade show organizer Messe Frankfurt is responsible for Ambiente, Christmasworld, Paperworld, and Tendence. It has exhibition and collaboration experience with different industry associations and government bodies in greater China.

About the Hong Kong Toys & Games Fair

The HKTDC Hong Kong Toys & Games Fair kicked off Monday at the Hong Kong Convention and Exhibition Centre (HKCEC). The fair, organized by the Hong Kong Trade Development Council (HKTDC), runs through Thursday, January 12. Three complementary fairs—the Hong Kong International Stationery Fair (staged by HKTDC and Messe Frankfurt (HK) Ltd.), the Hong Kong Baby Products Fair, and the HKTDC Hong Kong International Licensing Show—are also running concurrently with the toy fair.

The 38th Toys & Games Fair is welcoming first-time participants from Greece, Macau, Russia, and Ukraine. Group pavilions are bringing together companies from the Chinese mainland, India, South Korea, Spain, Taiwan, and Thailand. Other highlights include the World of Toys Pavilion, a new Animal Kingdom product zone, the return of the Eco Toys Display Zone, and the Brand Name Gallery, which boasts a record 80 exhibitors—30 percent more than last year. The Hong Kong Toys Conference looks at the latest safety directives from the European Union and the U.S.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.