The Bratz line of fashion dolls, from MGA Entertainment (MGAE), is arriving at retailers with new products, apparel, and accessories. In addition to the four classic Bratz doll characters, Target guests can customize their own doll through the Create-A-Bratz experience on target.com.
Arad Animation and 41 Entertainment have granted the exclusive worldwide master toy license to MGA Entertainment for their Kong property. The product line will include action figures, electronic and action plush, playsets, vehicles, games, and learning aid toys for kids ages 5 to 10. Kong—King of the Apes is a Netflix original series, slated to debut next year.
“We were attracted to this great brand because of its iconic nature, Avi’s great story-telling and designs, and the power of Netflix as a platform. We are excited to design and produce a strong product line for 2016,” said Isaac Larian, president and CEO of MGAE.
MGA Entertainment is partnering with Build-A-Bear Workshop to offer Lalaloopsy dolls in honor of the brand’s Super Silly Fifth Anniversary Party. Starting in August, Lalaloopsy fans will be able to build four of the eight original Lalaloopsy characters—Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, and Mittens Fluff “N” Stuff—and personalize their creation with accessories in Build-A-Bear Workshop stores. [Read more...]
In just under two weeks, the Lalaloopsy World’s Largest PJ Party is scheduled to take place, in which MGA Entertainment will attempt to break the official Guinness World Record for most slumber party participants in multiple locations. The current record stands at 34,000 girls.
Lalaloopsy’s World’s Largest PJ Party will be held on November 15 from 7 to 10 p.m. ET, with live tweets and Facebook posts at twitter.com/lalaloopsy and facebook.com/lalaloopsy, respectively, from the event. Anyone can join the fun using the hashtag #LalaPJParty, and participants will have a chance to win prizes, answer trivia questions, and enjoy Lalaloopsy activities.
The graphic above has a checklist of items that PJ partygoers may want to gather in advance. In addition, fun graphics to print and use in Lala-selfies during the party can be downloaded from the following Dropbox site.
Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.
Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]
MGA Entertainment (MGAE) has appointed Anne Gates as president. Gates joined MGAE in early 2014 and MGA says she has proven to be a strategic and creative leader for the company’s portfolio of family entertainment franchises. In her new role, Gates will oversee all of MGAE’s global businesses and operations.
“Having Anne Gates as president will allow me to innovate and work more closely with the MGAE team on a vision for an exciting future, while Anne handles the day-to-day operation of the business. Anne and I will work very closely together to take MGAE to new heights,” says Isaac Larian, CEO of MGA Entertainment. “Her incredible determination and proven performance in systematically growing businesses, paired with her exceptional management and entertainment experience, will help position the company for continued growth and leadership in the toy and entertainment world.” [Read more...]