China Toy Fair


Universal Studios Launches Transformers 3-D Ride

UNIVERSAL ORLANDO RESORT TRANSFORMERSUniversal Orlando debuts the grand opening of Transformers: The Ride-3D at Universal Studios Florida. The new attraction is based on the popular Transformers film series and was created along with director Michael Bay. Riders are recruited for a high-tech, good versus evil battle in which they must save Earth. Riders join film characters Optimus Prime and the Autobots as they fight Megatron and the Decepticons to the end.

Transformers: The Ride-3D was created under license from Hasbro, Inc. The attraction was built at Universal Studios Florida in one year—the fastest build time in Universal history. The fourth Transformers film is scheduled to be released in June of next year.

Blockbuster Mega-Attraction “Transformers: The Ride – 3-D” Coming To Universal Orlando Resort Next Summer

Universal Orlando Resort announced that its next blockbuster attraction will be Transformers: The Ride – 3-D. The ride, created under license from Hasbro, Inc., and based on its Transformers brand, will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida next summer.

Universal worked closely with Michael Bay, the director of the Transformers film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life Transformers characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology, and special effects to place riders right in the middle of an epic battle between good and evil.

For more information about Transformers: The Ride – 3-D, visit www.prepareforbattle.com. Check out the video below for a message from Optimus Prime, leader of the Autobots.

Transformers: Dark of the Moon, The Next Chapter in 3-D

Transformers: Dark of the Moon doesn’t hit theaters until June 29, however a 20-minute preview I attended proved that it will be one of the summer’s biggest releases. The 3-D team behind Avatar worked on this film, which is the first in the Transformers franchise to be shot in 3-D. Michael Bay, the director, says that this team is the best in the 3-D medium.

The first five minutes of the film is a bit of a history lesson. According to the film, the U.S. government thought that something launched by the Russians landed on the moon and that was what put the space race into gear. The film featured real shots of President Kennedy plus other historical footage, paired with modern 3-D clips, which was unexpected to me. Think of it as being in the style of Forest Gump, but the added 3-D technology made the scenes feel much more real.

[Read more...]