China Toy Fair


Disney Consumer Products Halloween Trends and Fun Facts

i-qdtZwdd-MDisney Consumer Products has unveiled trends and fun facts about Halloween:

  • The first Halloween costume appeared in 1911.
  • The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
  • More than 2.1 million kids will be super heroes this Halloween.
  • Spider-Man has been a top-five costume for the last 10 years.
  • Fifty percent of families will carve a pumpkin.
  • In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
  • $350 million will be spent on costumes for pets.
  • Cinderella has been the most popular costume in Disney Store history.
  • Disney’s Frozen was ranked number one most searched Halloween costumes.
  • Sofia the First was the top selling costume at Disney Store last year.

New Character Club Chairs to Launch this Summer

June24 club chairDelta Children’s new Character Club Chairs are launching this summer in different characters, including Cars, Mickey Mouse, and Minnie Mouse. Recommended for children ages 3 to 9, each chair can hold up to 100 pounds and provides a soft space for kids to sit and read, draw, or watch a movie. The chair deflates for easy storage and its velour cover is machine washable.

Barneys New York, Walt Disney Company Announce Holiday 2012 Campaign

Barneys New York and The Walt Disney Company are collaborating on the 2012 Holiday campaign at Barneys New York retail venues: Electric Holiday. A multi-platform initiative infused with fashion and fantasy, Electric Holiday will merge the creativity and magic of Disney with the wit of the Barneys New York annual holiday campaign to create a celebration of festive modern electric lights, music, and fashion.

Beginning in mid-November, the Barneys New York Madison Avenue windows will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased. Disney has also created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. [Read more...]

Disney to Continue Expanding Retail Presence and Products

Disney Consumer Products (DCP) is set to release new product developments in each of its properties within the next year.

Disney Baby: Disney is investing in this property by creating a two-way dialogue with new moms on a digital platform, social media, product seeding and a loyalty program. The first Disney Baby concept store will open in fall 2012 at The Americana at Brand in Glendale, Calf.

Disney-Pixar Cars and Toy Story: The Cars franchise has generated global retail sales of more than $10 billion. Cars 2 retail merchandise began to roll out globally in mid-May and DCP will continue to support the franchise with a wide assortment of products next year. Cars Toons will be previewed before Cars 2 in movie theaters and will also be in heavy circulation on Disney Channel. Summer 2012 will mark the opening of “Cars Land,” a 12-acre stretch of new interactive entertainment development at Disney’s California Adventure. Toy Story will also be developed as Toy Story Toon along with Cars.

Mickey Mouse and Winnie The Pooh: One of Disney’s most popular characters, Mickey Mouse remains a top-selling franchise with projections set at $9 billion global retail sales for fiscal year 2011. Winnie The Pooh returns to the big screen in the U.S. next month with anticipated success due to positive sales from the European release earlier this year. The Winnie The Pooh: What’s A Bear To Do? Puzzle Book app has topped the sales charts for the iPhone and iPad in 12 countries.

[Read more...]

Mickey Mouse Is the Gentleman Caller

Pook-A-Looz is a new line of plush, apparel, and accessories from Disney Consumer Products (DCP). Inspired by the urban vinyl toy culture, Pook-A-Looz were designed to capture the personalities of iconic Disney characters in an edgy, offbeat way.  The new line of plush features more than 30 wide-ranging characters from Buzz Lightyear and Cheshire Cat to Muppets and Jack Skellington. Pook-A-Looz are available now at Toys “R” Us, Disney Store, DisneyStore.com, Disneyland Resort, and Walt Disney World stores.

The unique interpretations of these classic characters was inspired by the urban vinyl toy culture, which began in Asia a decade ago and features uniquely original and highly collectible designs.

Mickey Mouse is the gentleman caller in the video above.

Mickey Gets into the MLB All-Star Spirit

Major League Baseball Properties and Disney Consumer Products have unveiled a special line of Mickey Mouse collectible statuettes commemorating 2010 All-Star Week, held July 9-13 in Anaheim, Calif. The 36 different statuettes feature MLB-themed designs and are replicas of 7.5-foot-tall statues that will be placed at Southern California landmarks leading up to the big game on July 13.

[Read more...]