China Toy Fair


The Toy Book’s Toy Report 11/10/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/10/09.

To view click here.

Micronauts Movie, Big Wheel TV Show to be Developed

The Wall Street Journal is reporting that J.J. Abrams, the Star Trek director, is in discussions to produce a movie based on the Micronauts, The Japanese toys were recently acquired by Hasbro. The newspaper also reports that the upcoming Hasbro-Discovery joint channel will premiere a TV show based on the Big Wheel.

Other products from Hasbro that are being developed as movies include Stretch Armstrong, Candyland, Monopoly, Battleship, Ouija, and Risk.

Read the WSJ‘s full article on toys and movies here.