Intelex Group Hires Scott Wehrs to Run North American Division

Scott Wehrs PhotoIntelex Group has appointed Scott Wehrs as president of its North American division, Intelex USA LLC. He is the former president and COO of Ty Inc., and during his 11-year tenure, he directed and managed the company during the explosion in popularity for Beanie Baby.

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Midwest-CBK and SnapRetail Partner For New E-Marketing Program

Midwest-CBK, a leading designer and manufacturer, has partnered with SnapRetail to provide independent retailers with a free, turnkey Snap Retail Monkeez E-Marketing Program.

The program provides retailers with a complete social media and email marketing campaign to drive store traffic and sales of Monkeez Makes a Difference Genuine Monkeez and Friends  products. The program is available to independent retailers who purchase $500 worth of Monkeez Makes a Difference products during the summer markets or from their sales reps between June and August 31. Retailers will receive a free one-month subscription to SnapRetail’s system, as well as specialized templates.

Limited spots are available, and participation is first come, first served. Retailers are encouraged to have a database of at least 200 email addresses and an established Facebook page.

To find out more, see program demos, or sign up for the free program, visit Midwest-CBK’s Dallas, Atlanta, or Las Vegas showrooms during the summer markets. The new program will also be available at the Chicago Temporaries, CGTA Toronto Show, ASTRA, and ABC Kids shows. Contact your Midwest-CBK account manager or call 800-394-4225 to sign up.

This post was originally written by Leah Rocketto and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.