K’NEX Launches Brave & Beautiful Mighty Makers Campaign

KNEXMightyMakersK’NEX Brands launched Brave & Beautiful, a video marketing campaign that coincides with their new Mighty Makers line that encourages and inspires girls to build big ideas and dream even bigger. The Mighty Makers line, which was introduced earlier this year, features STEM-themed engineering toys designed to empower girls through creative, story-based building sets.

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K’NEX Introduces Mighty Makers Building Sets, Designed to Encourage and Empower Girls

KNEX Mighty Makers logoK’NEX Brands has introduced Mighty Makers, a line of construction toys designed to empower girls through creative and stimulating building ideas. Created by an all-female marketing and design team, the Mighty Makers building set line encourages girls ages 7 and up.

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K’NEX Brings STEM-Based Building Sets Designed to Empower Girls

415533 43533 Mighty Makers Up Up and AwayK’NEX Brands is introducing Mighty Makers, a line of construction toys designed to empower girls through creative and stimulating building ideas. An all-female marketing and design team created the new building sets, intended for girls ages 7 and up, to encourage science, technology, education, and mathematics (STEM) learning.

The sets include colorful rods, connectors, panels, an exploration card for additional educational fun, and engaging story-based instructions that follow the life of a female character included in the set. The Mighty Makers line features the topics of aviation, going green, amusement park rides, making a home, and exploring the depths of the ocean.