Macy’s BalloonFest Shows Off Giant Inflated Versions of Popular Toys

BalloonLineupOn Saturday, kids product luminaries such as Eruptor from Activision’s Skylanders, Mattel’s Thomas the Tank Engine, the Red Mighty Morphin Power Ranger, and Pokemon International’s Pikachu crossed paths—though not literally—at Macy’s BalloonFest in Queens, N.Y. The event, which took place at Citi Field, featured a test flight of the newest giant character balloons that will premiere at the 88th Annual Macy’s Thanksgiving Day Parade.

A total of six new character balloons took flight for the first time, directed by Macy’s flight management team and handled by hundreds of volunteers. The newest balloons include Thomas the Tank Engine, the largest and heaviest balloon ever to be featured in the parade; the Weinstein Company’s Paddington, which at 77.5 feet is the longest balloon to date; and Eruptor, which features a paint job requiring more than 40 gallons of fluorescent paint and five barrels of glitter.

Saban and Lionsgate Team Up for Power Rangers Feature Film

MightyMorphinAfter more than 20 years of continuous production as a live-action TV series, Saban BrandsMighty Morphin Power Rangers will be re-envisioned as a new film franchise. Produced in partnership with Lionsgate, the live-action Power Rangers movie will center on a group of high school kids who are infused with unique super powers, and must harness and use them as a team if they are to save the world.

Currently, Mighty Morphin Power Rangers products include toys, apparel, costumes, video games, and other merchandise.

Bandai America Celebrates 20 Years of Power Rangers at Comic-Con

powerrangerAt this year’s San Diego Comic-Con, Bandai America Inc. will offer limited edition products (while supplies last) and a host of activities. To celebrate the 20th Anniversary of Power Rangers, Bandai will offer three limited edition products, including a Power Rangers Limited Edition Legacy Power Morpher, a Power Rangers Limited Edition Gosei Morpher, and a Power Rangers Limited Edition Green Dragon Ranger. The original Green Power Ranger, Jason David Frank, will also appear for autograph signings.

Bandai will also offer a Pac-Man and the Ghostly Adventures Pac is Back-Avi Arad Limited Edition Figure, as well as unveil the full line of new Godzilla products. Bandai has planned Power Rangers and Pac-Man appearances daily, as well as free card giveaways, and an autograph signing from Pac-Man producer Avi Arad.