China Toy Fair


COMMENTARY: Comic-Con Exclusives Bring the Fantasy Home

Comic-Con: A once-in-a-lifetime (annual) experience. Fans come from all over to get autographs, take photos, and experience the thrill of oversized Lego structures and men-in-costume. A place full of Hobbits, heroes, and happiness, Comic-Con allows consumers to share their love of all things fantasy. Best of all, the licensed merchandise and exclusive product offerings are abundant. These products allow consumers to get a little bit closer to the franchises they love, bridging the gap between fictional worlds and reality. From classic brands like The Power Rangers, to new favorites like Game of Thrones, the product arrays are seemingly endless, and everyone comes eager to take home their piece of Comic-Con history. Here are some of the limited edition and exclusive products we were most excited about in our office:

LEgacy Power MorpherThe Mighty Morphin’ Power Rangers was by far my favorite show growing up. Though the brand has expanded to include multiple modern versions, the classic series is still my favorite. For other nostalgic Power Ranger lovers, Bandai America released the retro-style, limited-edition Legacy Power Morpher in a Green Ranger/White Ranger Edition. The 24-karat gold-plated Morpher comes with two die-cast coins. With only 1,000 available, each Morpher is individually numbered.

Spider-Man, Iron Man, the Hulk, oh my! Though Marvel superhero merchandise is never in short supply at Comic-Con, the limited-edition Marvel exclusives are always something to look forward to. In preparation for the upcoming film, The Wolverine, hitting theaters this Friday, Diamond Select, in partnership with Marvel, has unveiled the Marvel Minimates Wolverine Saga Box Set. This four-pack features 2-inch versions of Symbiote Wolverine, Spacesuit Wolverine, Ultimate Wolverine, and Logan-san in Japanese robes with a variety of interchangeable parts. [Read more...]

Mimoco Introduces Chewbacca Mimobot USB Drives

Chewbacca_LTDED_MIMOBOT_3up_social_612x612Mimoco will unveil eight limited edition Mimobot flash drives at  San Diego Comic-Con, including one featuring Chewbacca.

Mimoco continues with its Star Wars Mimobot line, the co-branded licensed collection with Lucasfilm started in 2006. Now in Series 9, Mimoco re-releases the Chewbacca Mimobot in a limited edition run of 1,000 units, in up to 128GB capacities, and in USB 3.0 speeds. As with all Star Wars and Mimobot drives, these will be preloaded with bonus digital Mimory content including the MimoDesk personalization suite of wallpapers, icons, avatars, and the MimoByte sound software. The Chewbacca Variant Mimobot is a redesign of Mimoco’s Star Wars Series 1 Chewbacca Mimobot. This Star Wars Series 9 Mimobot joins other Star Wars characters including the recently released Jar Jar Binks and R2-A6 limited editions announced earlier this year.

A portion of the limited edition Chewbacca Variant Mimobot is now available at www.mimoco.com for pre-order before its official release at San Diego Comic-Con International.

Photos: Pop-Up Shops to Appear from So So Happy

In time for the fall and holiday season, So So Happy is launching pop-up shops at galleries and toy boutiques such as Munky King and Giant Robot.  The mini-boutiques will include art books, apparel, bags, wallets, buttons, stickers, postcards, collector plush, toys by Toynami, and more. So So Happy is also working on a new line of character flash drives from Mimobot.

Additionally, collectible toy store Meltdown Comics is preparing for the grand opening of a 500-square-foot So So Happy shop on December 1.

For more information on So So Happy, visit www.sosohappyonline.com. Photos after the jump.

[Read more...]