China Toy Fair


Jinx Introduces Minecraft Creeper Anatomy Vinyl Toy

minecraftJinx has launched the Minecraft Creeper Anatomy Vinyl toy, which is 8 inches tall and disassembles into seven parts. It was previewed at Minecon 2013 in Orlando, Florida, and is now available for purchase on the Jinx website and at Toys “R” Us stores.

To accompany the launch, Jinx has created a video for this new addition to the vinyl toy lineup, which expands on the thought process behind the design of the toy. It can be found on the Jinx YouTube channel.

COMMENTARY: Video Game-Based Toys Can Ease Kids into Other Kinds of Play

KNEX.SuperMarioDesertIt’s summertime, which for a lot of kids means playing outside in the sunshine, swimming, and maybe even going on trips to visit nature. But for others, summer means staying indoors and playing video games all day. It’s probably best to moderate any activity that involves staring at a screen; however, the question is, how to get video game-obsessed kids to take up a different form of play? The answer may be toys based on popular video game titles, and there are quite a few of those available right now.

We kick off our non-comprehensive list with K’NEX, which since 2010, has partnered with Nintendo on construction toys based on its popular Mario property. Recently, I spoke to an executive at the company, who said that no small part of the partnership’s success came from replicating game elements in K’NEX’s construction sets: For example, many of its Super Mario building sets have a mechanism that simulates the avatar’s in-game jumping ability. [Read more...]

Jazwares to Release Minecraft Series 2 Figures

Minecraft-gamesJazwares is expanding its core Minecraft action figure line to feature core-scale figure packs of Diamond Armor Steve, Iron Golem, Blacksmith Villager, and a deluxe Animal Mobs 6-pack.

The Diamond Armor Steve pack will include Steve with removable helmet, diamond sword, and diamond ore block. The Iron Golem pack will come with accessories including a poppy flower and a block of iron, while the Blacksmith Villager pack includes a removable apron and an anvil accessory. Meanwhile, the Animal Mobs 6-pack will include one of each of the following: Cow, Sheep, Tamed Wolf, Pig, Ocelot, and Chicken. The Series 2 items will all be available at retailers this spring.

The Year’s Most Outstanding Toys and Games Honored at TOTY Awards

Rainbow LoomOn February 15, the eve of American International Toy Fair, hundreds of toy executives and industry guests gathered at the Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the Year as well as prizes in three additional categories, while GoldieBlox and the Spinning Machine, from GoldieBlox Inc., took home the People’s Choice award by pulling in the most online votes from consumers.

The event also featured five inductions into the Toy Industry Hall of Fame: Jill Barad, former chairman and CEO, Mattel; Horst Brandstätter, president and owner, Playmobil/geobra Brandstätter GmbH & Co. KG; Jack Friedman, former chairman, CEO, and co-founder, Jakks Pacific; and Arthur “Spud” Melin and Richard Knerr, co-founders of Wham-O Toy. [Read more...]

COMMENTARY: Indie Video Games Are More Than Just Minecraft

Video games come in all shapes and sizes, and blockbuster series such as Activision Publishing’s Call of Duty and Rockstar GamesGrand Theft Auto can be fun in their own elaborate ways. But on the flip side is independent, or “indie” video games, in which each title is often the brainchild of one or a few talented persons at most. While these games don’t always provide a high degree of spectacle, all feature interesting ideas or idiosyncratic touches, making them unique and unlike much of what’s available in the mainstream.

Phil.Jan2.MinecraftThis past weekend, I got to immerse myself in indie video games, courtesy of the Museum of the Moving Image in Astoria, N.Y. Together with IndieCade, an international festival that promotes video games as a vehicle for artistic expression, the museum is hosting an exhibition, Indie Essentials: 25 Must-Play Video Games, that shows off a variety of games that have been developed outside the major publishers. Among those displayed was Mojang’s Minecraft, which began life as a Swedish programmer’s side project, but has since grown into a cultural and commercial juggernaut.

(I could wax poetic all day about Minecraft, which allows users to build and share amazing homemade structures in a geometric sandbox world. But better yet, check out our recent Minecraft commentary, written by our outstanding editorial assistant Kara Faulk, for a more in-depth look at the hit game.)

The Minecraft installation drew its share of spectators, but there were plenty of other cool games on-hand for visitors to both play and experience. Many have been available on home consoles through the PlayStation Network and other download services. Here’s some of my favorites from the exhibition, but please note, this is in no way a comprehensive list, and anyone curious about the full roster of IndieCade games should check out Museum of the Moving Image’s event web site. [Read more...]

COMMENTARY: Minecraft Brings A Whole New World

CARSONI admittedly didn’t know very much about the Minecraft toy and game selection until Halloween, when my uncle sent a photo of the costume that he had made for his son; who am I kidding—I knew nothing until then! My cousin Carson is a 5 year-old obsessed with the stuff! At the time, all I knew was that Carson could make anything look adorable, and that he had clearly moved on from trains and into this world where players can build constructions out of textured cubes in a 3-D generated world. I can’t even begin to understand all of the insider ins-and-outs of Minecraft, and it seems as though the name represents an entity of games and licensed products. I do, though, like to get as involved as I can with Carson, as I am much more aware of the favorites of his sister, Kennedy, since they were the same as mine: all things pink. Man, girls are simple! In time for the holidays, I took the game home to see what this Minecraft business is all about, so I can get those ever-elusive little kid “brownie points” while I’m home for Christmas. [Read more...]

Google’s Zeitgeist Releases Top 10 Trending Toy Searches for 2013

Google has released its annual Zeitgeist—a “spirit of the times”—which gives us a chance to remember the people, places and topics that got us talking, and ultimately searching, before a new year begins. The list of top toy searches features new toys such as Minions and Palace Pets, but also old favorites, such as Play-Doh. Here are the top 10 trending toy searches this year:

  1. Pokémon
  2. Play-Doh
  3. Digimon Fusion
  4. Minecraft Toys
  5. Minions
  6. Palace Pets
  7. Paw Patrol
  8. Pacific Rim Toys
  9. My Little Pony
  10. Disney Planes

The 2013 Zeitgeist site provides more than 1000 top-10 lists of popular and trending searches from 72 countries, making it the most comprehensive and global list to date.