Disguise Inc., the Halloween costume division of Jakks Pacific, secured a worldwide licensing agreement with Mojang and Microsoft to create children’s Halloween costumes, accessories, and everyday dress up based on Minecraft. Minecraft is a sandbox video game where players dig (mine) and build (craft) 3-D blocks within a large world of varying terrains and habitats to explore.
Minecraft, a sandbox video game created by Swedish programmer Markus “Notch” Persson, was developed and published by Mojang. The game includes activities such as exploration, resource gathering, crafting, and combat, in which players build constructions out of textured cubes in a 3-D world.
Nintendo has partnered with Mojang and Microsoft to bring together the worlds of the Super Mario series and Minecraft. On May 17, the Super Mario Mash-Up Pack will come to Minecraft: Wii U Edition as a free game update. Players who download the update will have immediate access to new skins, a Super Mario-themed pre-made world, and a set of Super Mario-themed music and item textures. [Read more...]
Minecraft, from Mojang, is launching worldwide on Nintendo’s Wii U home console on Dec. 17. Minecraft: Wii U Edition will come with multiple add-on content packs, and will be available in the Nintendo eShop on Wii U. Nintendo and Mojang are also collaborating on new content for Nintendo fans, but the details will release at a future date.
The game will feature off-TV play, so players can keep their games going on the screen of the Wii U GamePad controller if the television is in use. The game also comes with some current Minecraft add-on content packs, including Battle & Beasts Skin Pack, Battle & Beasts 2 Skin Pack, Natural Texture Pack, City Texture Pack, Fantasy Texture Pack, and Festive Mash-up Pack. [Read more...]
The Strong’s World Video Game Hall of Fame in Rochester, New York, today announced the 15 finalists for induction into the hall. They are: Angry Birds, Doom, FIFA, The Legend of Zelda, Minecraft, The Oregon Trail, Pac-Man, Pokémon, Pong, The Sims, Sonic the Hedgehog, Space Invaders, Super Mario Bros., Tetris, and World of Warcraft.
Laura Zebersky (LZ): Over the past 10 years, the convergence of toys and entertainment has been unprecedented. Consumers have come to expect both online and offline experiences from their favorite brands. It’s not enough anymore to create a new toy. Stories, videos, and other content are needed to really engage kids and toy fans of all ages. This leads into another big change: If you want to reach consumers today, traditional formulas from years ago need to be augmented with strategies that include communication across multiple social platforms. Kids are engaging in new ways with different types of media; they might interact simply by sharing images and video of exciting new toys on various social channels or become avid fans and essentially create celebrities on YouTube. They want the whole experience, and the brands of tomorrow will have to provide it in accessible and innovative ways to stand out from the crowd.
Minecraft players can bring the TV world of Springfield to life in cubic glory, now that Twentieth Century Fox Consumer Products and Xbox have launched The Simpsons content packs for Minecraft Xbox 360 and Xbox One editions. The recently released downloadable pack includes the entire Simpsons family—Homer, Marge, Bart, Lisa, and Maggie—plus 19 of Springfield Elementary School’s beloved characters. [Read more...]