On Sunday, Disney Interactive launched Disney Infinity 3.0 Edition, bringing Disney together with Star Wars, Disney•Pixar, and Marvel for a new gaming experience. Disney Infinity 3.0 Edition features an updated and improved Toy Box mode where families can mix and match some of their favorite Star Wars, Disney, Disney•Pixar, and Marvel characters and play with them together.
The Disney Infinity 3.0 Edition Starter Pack from Disney Interactive, featuring the Star Wars Twilight of the Republic Play Set, will be available in North America on August 30. Fans who pre-order at participating retail stores will receive an early copy of the multiplayer Toy Box Expansion Game, Toy Box Takeover, which allows players to use all of their Disney Infinity characters across Star Wars, Marvel, Disney, and Disney•Pixar.
Disney Consumer Products has unveiled trends and fun facts about Halloween:
- The first Halloween costume appeared in 1911.
- The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
- More than 2.1 million kids will be super heroes this Halloween.
- Spider-Man has been a top-five costume for the last 10 years.
- Fifty percent of families will carve a pumpkin.
- In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
- $350 million will be spent on costumes for pets.
- Cinderella has been the most popular costume in Disney Store history.
- Disney’s Frozen was ranked number one most searched Halloween costumes.
- Sofia the First was the top selling costume at Disney Store last year.
Disguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.
This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.
The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.
Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.
Delta Children’s new Character Club Chairs are launching this summer in different characters, including Cars, Mickey Mouse, and Minnie Mouse. Recommended for children ages 3 to 9, each chair can hold up to 100 pounds and provides a soft space for kids to sit and read, draw, or watch a movie. The chair deflates for easy storage and its velour cover is machine washable.
The iHM9 portable speaker system is for all MP3 players and features a space saving design that fits anywhere. Built in audio cable lets you connect to any audio device that has a headphone jack.
The Minnie headphones are cushioned for comfort. The adjustable padded headband and ear cushions can be used for extended listening, and an in-line dial makes the volume control reachable. [Read more...]
Barneys New York and The Walt Disney Company are collaborating on the 2012 Holiday campaign at Barneys New York retail venues: Electric Holiday. A multi-platform initiative infused with fashion and fantasy, Electric Holiday will merge the creativity and magic of Disney with the wit of the Barneys New York annual holiday campaign to create a celebration of festive modern electric lights, music, and fashion.
Beginning in mid-November, the Barneys New York Madison Avenue windows will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased. Disney has also created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. [Read more...]