China Toy Fair


Jakks Teams Up with Skechers for New miWorld, Cabbage Patch Kids Toys

JakksJakks Pacific Inc. has entered a long-term licensing agreement with Skechers USA Inc. to manufacture, distribute, and market a line of toys and products inspired by the Skechers and Twinkle Toes brands. The agreement encompasses multiple product categories, including collectibles, dress-up, and role play.

Jakks will launch a miWorld Skechers play set, allowing kids to build and design their very own Skechers mini replica store, and to play in ways that are authentic to the lifestyle footwear brand. The play set will be compatible with the miWorld Mall DreamPlay app, which brings the miWorld play sets to life on smartphone and tablet devices. [Read more...]

Jakks Pacific Launches miWorld Featuring Real Retail Companies

Jakks.DairyQueenJakks Pacific Inc. has collaborated with established consumer products and retail companies, including Claire’s, Dairy Queen, and Sprinkles Cupcakes, to launch a new line of mini play environments called miWorld. The first assortment will consist of five sets, which kids can collect and fill with realistic miniatures of food, make-up, candy, accessories, and clothing, creating a mall of their very own.

The miWorld line will feature compatibility with the miWorld DreamPlay app, which utilizes iD recognition technology to recognize 2-D images and 3-D objects, bringing miWorld playsets to life on iOS smartphone and tablet devices. The app was developed and published by DreamPlay Toys LLC, a joint venture between Jakks Pacific and NantWorks LLC.

With the free miWorld app, kids have two ways to play with miWorld toys: Within the app, they can customize the look of their miWorld avatar, shop at virtual stores, change the outfits and accessories of their avatar, and more. Kids can also interact with their avatar and the physical play set on their device screen through “hotspots” showcased in the app, which can lead to surprises.

The miWorld line will be available at Walmart stores in December and at Toys “R” Us and other major retailers next year.