Hasbro and Jagex to Create New Transformers Online Game

Hasbro, Inc. has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand, and Australia.

Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world, with a dedicated global user base of millions playing its more than 40 online games.