China Toy Fair


DeNA Extends Agreement with Hasbro to Develop New Video Games

G.I. Joe: Battleground

G.I. Joe: Battleground

Following the initiative with Hasbro Inc. on the release of Transformers: Legends, DeNA Co. Ltd. will collaborate with Hasbro on two new free-to-play mobile games tied to the company’s intellectual properties G.I. Joe and the Wizards of the Coast LLC brand Dungeons & Dragons.

Arena of War

Arena of War

In G.I. Joe: Battleground, players lead and assemble teams of G.I. Joe heroes and Cobra villains to battle against each other. Arena of War puts players in the Forgotten Realms for a battle roleplaying game that combines questing, character leveling, and small team collaboration, with in-game events and massive multiplayer competitions. Both mobile games are being developed and published by DeNA and they will be available on the company’s Mobage mobile social games platform later this year for Android, iPhone, and iPad devices.

To pre-register for G.I. Joe: Battleground and receive a free exclusive in-game Storm Shadow collectible character to join your team, players enter their email addresses on the game’s website.

Players can also upgrade their characters with a free Ultra Rare Power when they pre-register for Arena of War.

Transformers Battle is En Route to Mobile Devices

DeNA and Mobage revealed the first details regarding Transformers Battle, a card-battle game on mobile devices where players collect and create a team of powerful Transformers and battle their friends. Transformers Battle is the first game out of an exclusive three-year agreement between DeNA and Hasbro to develop and publish mobile games based on the Transformers franchise.

Additional features players will experience in Transformers Battle includes Defend or Mine the World, Explore New Lands, An Army of Cards, Fusion, Battle Your Friends and Foes, New Transformers Every Day, and World Events. A series of new art from Transformers Battle, as also been developed, and is downloadable via the following link: https://www.yousendit.com/download/TEhYRE91dzhGR0dwSHNUQw.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.