Day 6 and NBA Take Backyard Sports Franchise to Mobile

Stephen Curry Backyard Sports NBA Image 12_10_14Day 6 Sports Group (Day 6) and the National Basketball Association (NBA) have joined for the re-launch of Backyard Sports, a series of digital games starring kid versions of popular professional sports stars.

Backyard Sports, which originally debuted in 1997, will be released in mobile game form for smartphones and tablets.  A roster of new professional sports stars will join the Backyard Sports team and will be enhanced by in-game power ups and never-before-seen features.

Golden State Warriors point guard Stephen Curry has joined forces with Day 6 Sports Group as the face of the Backyard Sports Basketball line and is the first NBA player to sign an endorsement deal with the franchise. Backyard Sports NBA Basketball will be released next spring.

Puppy Parlour Is a Dog-Gone-Digital Mobile App

PuppyParlourAhead of the release of PS Vita Pets for the PlayStation Vita, a new mobile app, Puppy Parlour, lets players run their own puppy-pampering parlor. Each day brings a new dog, and players will be tasked with meeting their specific needs through a range of activities such as taking them for a walk, showering and feeding them, and playing games.

The games include Dream Chase, which is a race to collect golden bones, and Snack Balance, in which players tilt their device to keep the dog steady as it balances a tasty treat on its nose. Completing these games and looking after the dogs earns points that can be used to upgrade the parlor, as well as unlock new items and clothes.

Players can also unlock exclusive costumes that can be transferred over to PS Vita Pets when the full game arrives in June.

Babies “R” Us Teams Up with The Bump

Babies “R” Us has partnered with TheBump.com, a pregnancy and parenting website that offers advice, ideas, resources, and support to first-time parents as they navigate pregnancy. Used by more than 18 million parents to date, the Babies “R” Us Registry will now be available to a new, expanded audience of moms-to-be, who can create and share their registry directly from TheBump.com via its Gift Registry Center. In addition, the registry search tool on TheBump.com allows friends and family to find Babies “R” Us registrants’ lists and buy them a gift.

The two brands will support the partnership with a comprehensive cross-promotional program, including digital advertising, signage, registry materials, and The Bump My Pregnancy Calendar mobile app and newsletters.

Hasbro’s Telepods Line Hits 1 Million Sold Mark

AngryBirds.StarWarsHasbro Inc. has reached the milestone of 1 million Telepods figures in consumers’ hands worldwide. Telepods, the digital gaming platform for mobile users, had launched with the Angry Birds Star Wars II game, from Rovio Entertainment and Lucasfilm, which became available less than a month ago.

Every copy of the Angry Birds Star Wars II app includes a Telepods mode for smart device users with front-facing cameras. Players can choose which characters they want to complete a level with by using Telepods including Rebel Birds and Imperial Pigs. Fans download the app, tap the Telepods icon, place one of the more than 30 Angry Birds Star Wars figures on the included Telepods base, and then place the base on a smart device to “teleport” that figure into the game. Players can also unlock new characters and super powers in the app with Telepods.

Angry Birds Go!, an upcoming app franchise from Rovio, will also feature Telepods technology. A full line of Telepods enhanced figures and play sets are currently at retail in anticipation of the release of Angry Birds Go! app on December 11.

Ticket to Ride Offers In-App Purchase of Physical Games on Kindle Fire

Days of Wonder has released a new digital version of their award-winning game Ticket to Ride for Amazon’s Kindle Fire tablet. Days of Wonder’s updated app incorporates Amazon’s new Mobile Associates API for in-app purchasing of physical goods, providing customers a new kind of immersive retail experience where they can acquire the tabletop board game while playing the digital version, and have their purchase delivered directly to their doorstep. Days of Wonder brings together their top-rated sales in both physical and digital gaming for this five-star rated game that is a consistent seller in Amazon’s Toys & Games Store.

Exclusively on the Kindle Fire, customers can also purchase physical versions of Ticket to Ride and any of its numerous expansions, from directly within the app and have the corresponding physical game delivered straight to their homes. To celebrate the launch of this feature that ties the digital and cardboard versions of the game together, the Kindle version of Ticket to Ride even includes some new custom wooden score markers for the board game, that customers can purchase with a single tap from within the app.

Customers can find Ticket to Ride for Kindle Fire here. Digital versions of Ticket to Ride are also available for iOS, Steam, and Google Play.

Mindshapes Unveils New Mobile Story Adventure App

My_Story_World_logoMindshapes, creator of fun educational mobile apps for kids, released My Story World. My Story World offers an enhanced story adventure experience, where kids ages 3 to 7 will discover stories filled with characters they know and love, with educational content specifically designed to reinforce their comprehension, critical thinking, and social emotional skills.

The app contains story adventures featuring Sid the Science Kid, Winnie the Witch, Elmer the Elephant, and other family favorites from TV, books, and film. Each story features two key modes, “Read to Me” and “Play and Learn.”

“Play and Learn” mode is a fun way to engage children in the story, designed to reinforce their higher order thinking and social/emotional skills, by participating in embedded learning moments. The stories provide a jumping off point into creative activities that stimulate their imaginations. The sophistication of the learning and creative activities grows with the child’s use of My Story World. The user interface and rewards systems are simple, easy, and intuitive to use, making this an experience for kids to enjoy either on their own or with a parent or sibling. 

My Story World is Mindshapes’ follow-up to its award-winning Magic Town platform. It has been developed based on consumer feedback and insights, key learnings in the market, and in partnership with world-leading play scientists and interactive education product experts.

My Story World is available for iPad and is free on the App Store. The app can be downloaded here.