A Letter to the Industry from Björn Jeffery, Co-Founder & CEO, Toca Boca

Toca Boca CEO & Cofounder Bjorn Jeffery Photo[1]Dear Toy Industry,

Hope all is well! I’m writing to you from the App Store, where Toca Boca just had the biggest holiday season ever—we even landed in the Top 10! While the App Store is a space for digital products, so much of what you know about toys can be applied here—and there’s room for you to excel in this space.

Toca Boca started researching your products a little more than three years ago. We looked at play patterns and blockbuster toys—searching for themes that could work for us. Since you were such a key influence, I thought I’d attempt to return the favor. So here are a few things that we’ve learned from the App Store over the past few years that I would like to share with you.

First, think of the App Store as a toy store. If it was Toys “R” Us, you wouldn’t be putting your marketing material on the shelves. Yet that is often what I see in the App Store—an app trying to sell something in the physical world. Put your best toys on the shelves! There’s infinite shelf space in the App Store and many other toys from which to choose. [Read more...]

Outfit7′s Talking Friends Apps Hit One Billion Downloads

Talking Tom and Talking Friends reached the 1 billion downloaded apps mark. Talking Tom and the Talking Friends characters are known for their humorous talk back ability and reaction to touch.

Since the original Talking Tom debuted in July 2010, the Talking Friends family of characters has grown to 14 animal friends. With more than two dozen apps in the franchise, Talking Friends apps are played in more than 200 countries and territories worldwide by more than 170 million users each month. Play both on iOS (iPhone and iPad) and Android systems, the download rate of Talking Friends apps is approximately 50 million per month. [Read more...]