China Toy Fair


Barnes & Noble Partners with Rovio for Exclusive Angry Birds Stella Preview

June4.ABStella-300x186 copyNook Media, a subsidiary of Barnes & Noble Inc., together with Rovio will make the upcoming Angry Birds Stella game available for fans to preview exclusively at Barnes & Noble stores from today to September 3. Angry Birds fans and Barnes & Noble customers can visit the Nook counter at any store nationwide to play the game on the Samsung Galaxy Tab 4 Nook in-store demo devices.

Angry Birds Stella will launch on September 4 across all major platforms.

With DreamWorks Dragons Adventure World Explorer, Berk Goes Where You Go!

PowerPoint PresentationWe’ve all taken rides in cars, but honestly, haven’t we all found ourselves wishing we could be soaring on the wings of dragons instead?

That’s now a possibility, thanks to DreamWorks Dragons Adventure World Explorer, a new mobile game from Microsoft and DreamWorks Animation, and inspired by the animated film, How to Train Your Dragon 2. It uses Here Maps to pull in GPS info, turning the real world into the user’s very own fictional Isle of Berk.

During a recent demo, we took the game on a tour of midtown Manhattan. In Train mode, many of the city’s mighty edifices appeared in the game as huge stones, landmarks such as Grand Central Station became a wagon repair shop, and Chelsea Market was besieged by Vikings (They correspond to check-ins for the popular app Foursquare). Meanwhile, players engage in missions as part of their dragon training, such as picking up and dropping off sheep at home base–the device, represented in the game map by a cart. [Read more...]

NPD Group Reports Increase in Phone Usage Causing Shift in U.S. Gamer Segmentation

npd_group_logoThanks in large part to an increase in usage of phones for gaming, avid omni gamers, defined as those who play on multiple systems, are the only gamer segment to experience growth in the U.S. this year, according to Gamer Segmentation 2014, the latest report from The NPD Group.

The number of avid omni gamers climbed 6 percentage points to 22 percent of the total gaming population, replacing casual gamers as the second largest gamer segment when compared to last year. The largest segment, free & mobile gamers, maintained its size at 29 percent of the U.S. gamer population. The remaining segments—casual gamers, core console gamers, family gamers, and social gamers—declined 1 to 2 percentage points. [Read more...]

Transformers: Age of Extinction Mobile Game Available Now for iPhone, iPad, and iPod Touch

June19 transformers imageDeNA and Hasbro, Inc.’s Transformers: Age Of Extinction – The Official Mobile Game, based on Hasbro’s toy brand and the Paramount Pictures film, Transformers: Age of Extinction, is now available exclusively on the App Store for iPhone, iPad, and iPod touch, bringing the blockbuster action to mobile devices. This fast-paced combat runner game immerses players in the Transformers universe as they help the Autobots defeat their Decepticon enemies.

The game is coming to Google Play for Android devices soon. Players can pre-register to be notified when the game is available on Android here.

WWE Slam City Launches with Mattel Toy Line

WWESlamCityMattel Inc. and World Wrestling Entertainment (WWE) recently launched WWE Slam City, a new kids property that includes a complete line of WWE Slam City merchandise as well as an original animated short-form series co-produced by WWE and Mattel’s Playground Productions. WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores. In addition to toys, books and graphic novels will be available by year’s end, while a WWE Slam City mobile game will be in stores next year.

Episodes will be aired on WWESlamCity.com, Cartoonium, and YouTube in addition to TV broadcasts, live events, digital version, and social media. Other platforms include Hulu, Mattel.com, iTunes, and Playstation.

The series was filmed in the next generation of stop-motion animation. A new WWE animated character will fire all of the WWE Superstars and send them to Slam City to find day jobs. The characters, including John Cena, Randy Orton, and Sheamus will have a new lifestyle outside of the ring but will stay true to their personas.

Spin Master Ltd. Launches Tenkai Knights Gaming App

TenkaiKnightsSpin Master Ltd. has released, Tenkai Knights Battle for Quarton, a free mobile gaming app based on the hit kids’ TV series, Tenkai Knights. The new game-based app is available for download to iOS devices in the App Store.

Players tap and swipe to help their favorite Tenkai warriors to defeat the evil Vilius and his corrupted army to save the planet Quarton. Developed by Game Pill, the app features all four Tenkai Knights as they race through four different levels.

Moshi Monsters Village Launches on Mobile and Tablet

MoshiMonstersVillageThe world of Moshi Monsters is now available globally on iPhone, iPad, and iPod touch. Moshi Monsters Village, developed by Mind Candy in collaboration with Tag Games, lets players embark on fun-filled 3-D quests to rescue captured Moshlings and defeat naughty Glumps in mini-games. The game also features Facebook social connectivity and friend code shares, so players can interact with their friends Moshi Monsters villages and see how they compare.

Moshi Monsters Village can be downloaded for free at the App Store, although some game items can be purchased for real money. Parents or players who do not want to use this feature are able to disable in-app purchases in their device’s settings. Google Play, Android, and Kindle versions of the game will be available this month.

Hasbro Introduces New Angry Birds Go! Telepods and Jenga Gaming

angrybirdsgoHasbro Inc. has introduced the Angry Birds Go! Telepods and Jenga product lines, launching in support of Rovio Entertainment’s Angry Birds Go! mobile game. The Telepods platform allows more physical characters into the mobile gaming and allows players to teleport their physical Angry Birds Go! karts into the digital game using their mobile devices.

Hasbro’s Angry Birds Go! Jenga gaming line offers face-to-face play based on the mobile game. Kids can take on the pigs with kart racing, bird launching, and Jenga block toppling. Both product lines are available at major retail locations beginning on October 1 with the mobile game following later.

 

2K Play Goes Mobile In 2012

2K Play, a division of 2K, a publishing label of Take-Two Interactive Software, Inc., announced that its new slate of mobile games will be unveiled at this year’s Electronic Entertainment Expo (E3), taking place at the Los Angeles Convention Center from June 5-7. The games are designed to deliver a play-anywhere-play-anytime social experience and will be available beginning this summer for mobile devices.

2K Play’s mobile lineup includes Comedy Central’s Indecision Game, a battle of wits to test your knowledge of the political powers that be (or might have been); Fiasco the Cat Starring in House Pest, an animated race against the clock to fix a michevious cat’s disasters; GridBlock, a puzzle that requires players to flip, tilt, slide, and shake electro-blocks into place; Herd, Herd, Herd, a quest to herd farm animals to their pens before time runs out; and Carnival Games MiniGolf, a mobile golf game that offers three fun-filled themes.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.