New Research Data Released on Kids Making In-App Payments

New data from youth research agency Dubit has shown that parents have a greater hold on in-app payments (IAP). The research shows that only 2 percent of kids have ever spent without their parent’s permission, and not one of the 500 kids surveyed had ever spent more than $16 on a single purchase. Furthermore, only 17 percent of children are allowed by parents to spend money in-game, and they rarely spend more than $3 in one go.

Of the 500 parents and children (ages 6 to 12) surveyed by Dubit, 71 percent of the children played mobile games, compared with 91 percent of parents. Only 17 percent allow their child to spend real money in-game. The data shows that such permissions increase as kids get older: the older the child, the more likely they are to conduct an in-app purchase.  

Eighty-seven percent of kids always ask their parents before making a purchase, and 11 percent usually ask, meaning that only 2 percent have ever bought something without their parents’ consent. Although 2 percent is still a worry, this does not appear to be a case of kids being out of control. It appears that parents acknowledge this as 41 percent of children who are allowed to make in-app payments know their parent’s app store account details. [Read more...]