China Toy Fair


Modarri, a Different Kind of Toy Car, Arrives at Retail

ModarriModarri, from Thoughtfull Toys, launched at American International Toy Fair in February, and now the car line is hitting retail stores.

Modarri is a kind of miniature car that’s driven with the fingers using realistic steering and suspension. Recommended for ages 8 and up (though not for ages 0 to 3 due to small parts), users can design their own unique cars by swapping parts from one vehicle to another using the included Hex Tool.

Each modular car includes a chassis, hood/windshield, seat pan, seat, fenders and frame, hex tool, four wheels, front suspension, and rear suspension. The line is launching with a Street Car S1, Dirt Car X1, and Track Car T1. In addition, the DIY model allows users to make custom vehicles with their own paint jobs.

Thoughtfull Toys had created a Kickstarter project for Modarri, which finished at more than $69,000, or more than 300 percent of its funding goal. The group successfully raised a second round of financing from accredited investors, with a focus on website development to make the car line interactive and digital as well as physical.

Young Builders, Make Way for Modular Toys USA!

Modular Toys.Racetrack_piecesModular Construction Toys, the Israeli-based manufacturer of Modular Toys construction sets, is bringing its product line to U.S. specialty retailers with Modular Toys USA. More than 125 stores across the country are already stocking the company’s construction sets, and the expansion includes racetracks, as well as locomotive construction and building sets. These toys are suitable for kids age 4 to 8.

Modular Toys’ sets are designed to grow vertically through the use of included elevation pieces. No sorting needs to take place, since the innovative connector pieces let children mix and match different sets. This season’s new additions include the Mega Racetrack, which includes nine construction pieces, three cars, and a sturdy plastic storage bin for clean-up and organization; and the [Read more...]