The latest Monopoly board, Monopoly Here & Now: U.S. Edition, available from Hasbro, features 22 real-life cities including Dallas, Los Angeles, and New York City as property spaces. Earlier this year, Hasbro teamed with BuzzFeed for Monopoly’s 80th anniversary, inviting fans to vote for their favorite U.S. cities, which the new board reflects.
When it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.
With nearly 4 million votes cast in 182 countries, Monopoly fans around the world have selected their favorite cities to become property spaces in the upcoming Monopoly Here & Now games, which are launching this fall. Hasbro Inc. revealed the list today on the Monopoly brand’s official birthday, coinciding with the first-ever World Monopoly Day.
This year, Hasbro Inc. will celebrate the 80th anniversary of Monopoly by offering multiple ways to experience the gaming brand, including new products, entertainment, and events. The Monopoly 80th Anniversary Edition game features a vintage-styled board, cards, and money, as well as wooden houses and hotels. It also has the classic tokens such as the lantern and the bag of money.
In addition, the game is coming to TV screens through a nationally syndicated weekly game show, Monopoly Millionaires’ Club, hosted by Bill Gardell. It will air on the Game Show Network later this year.
Monopoly fans from all over the world can gather to celebrate the brand’s anniversary at the Monopoly World Championship event, scheduled for September 7 to 9 at The Venetian in Macau. Fans can also join in on the conversation at facebook.com/monopoly or by using the hashtag #MONOPOLY80.
GUEST OP-ED: Is That a Squirt Gun in Your Pocket, or Are You Just Displaying Your Deep Human Need to Play?
by Matthew Lawrence, strategist, Fresh Squeezed Ideas
As a 42-year-old dad to two young boys, I get excited when they ask for toys bearing the same franchises I loved as a child during the 70’s and 80’s (It seems to be superhero everything, these days!). Providing them these experiences reminds me that I still have some youthful zeal and enthusiasm, which is a great asset in my role as a cultural strategist who works day-to-day at loftier, more adult-natured stuff. But it also reminds me that they are able to enjoy the richest play experiences possible, through tried and true brands that have endured the test of time. [Read more...]
A collaborative effort launched today between CafePress, the U.S. Marine Corps Reserve Toys for Tots Foundation, Hasbro, and My Life Games LLC will help provide children in need with toys at the holidays.
Through this first-year campaign, CafePress will provide consumers with three different ways to support Toys for Tots, including $1 donated for every Facebook “Share” given to the video entitled, “Toys for Tots: Every Child Deserves a Little Christmas.” Other means include $1 donated from the final purchase price of all customizable Monopoly and Scrabble games sold on cafepress.com; and $2 donated from the sale of two special edition T-shirts, each priced at $7.
“We are honored to support Toys for Tots this holiday season,” said Fred Durham, CEO and co-founder of CafePress. “To be able to support their noble efforts by donating a portion of proceeds of games known for bringing families together is ideal.”
My Life Games LLC has introduced a line of customizable Monopoly and Scrabble games under license from Hasbro Inc. and distributed by CafePress Inc. Consumers can personalize these official games with their own photos and text, choosing from a large selection of designs.
CafePress’s user-friendly interface enables customers to choose and arrange their photos from Facebook, Picasa, SmugMug, and Flickr, or to upload images from their desktop or mobile device. Users can also select from game board designs for various occasions: birthdays, holidays, anniversaries, vacations, graduations, and more. Each full-size game board is printed, packaged, and shipped with the classic game components.
Hasbro and Ubisoft have announced the Hasbro Game Channel, a destination for family game entertainment on leading consoles, featuring games based on Hasbro’s most popular brands. The Hasbro Game Channel will be available to download this fall on Xbox One and PlayStation 4. All games will also be available for download individually on Xbox 360 and PlayStation 3.
The first three games available on the Hasbro Game Channel will be Monopoly Plus, a customizable 3-D version of the game that lets up to six players choose their own house rules; Risk, where players will venture into simulating modern warfare combat with a new strategic experience and modern armies; and Trivial Pursuit Live! will test fans on the trivia game with a TV-show setting and reinvented question formats.