My Life Games to Offer Line of Customized Hasbro Board Games

Nov21.MyLifeGamesMy Life Games LLC has introduced a line of customizable Monopoly and Scrabble games under license from Hasbro Inc. and distributed by CafePress Inc. Consumers can personalize these official games with their own photos and text, choosing from a large selection of designs.

CafePress’s user-friendly interface enables customers to choose and arrange their photos from Facebook, Picasa, SmugMug, and Flickr, or to upload images from their desktop or mobile device. Users can also select from game board designs for various occasions: birthdays, holidays, anniversaries, vacations, graduations, and more. Each full-size game board is printed, packaged, and shipped with the classic game components.

Bazooka Candy Brands and Hasbro Cross-Promoting for Digital and Retail

Hasbro logoHasbro and Bazooka Candy Brands are joining forces for a cross-promotion launching this month. Favorite childhood games and tasty, classic candies such as Juicy Drop, Baby Bottle Pop, and Jumbo Push Pop will be co-mingling.

The promotion will feature a campaign with retail, digital, and social elements:

Retail: The strong in-store presence will include shippers with $3 off any one Hasbro game coupons. Family prize opportunities sponsored by Topps will include chances to win a Carnival cruise or one of 100 Hasbro game and Bazooka Candy Brand prize packs.

Digital: Bazooka Candy Brands’ site, candymania.com, will be re-branded and skinned to feature Hasbro game themes. Along with the redesign, the site will host an interactive online promotion sponsored by Topps, featuring an instant win game where fans can play for a chance to win game and candy prize packs, which include Hasbro games such as Monopoly and Twister and Bazooka candy.

Social: There will be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.

Hasbro and Ubisoft to Launch Hasbro Game Channel on Xbox, PlayStation Consoles

MonopolyPlusHasbro and Ubisoft have announced the Hasbro Game Channel, a destination for family game entertainment on leading consoles, featuring games based on Hasbro’s most popular brands. The Hasbro Game Channel will be available to download this fall on Xbox One and PlayStation 4. All games will also be available for download individually on Xbox 360 and PlayStation 3.

The first three games available on the Hasbro Game Channel will be Monopoly Plus, a customizable 3-D version of the game that lets up to six players choose their own house rules; Risk, where players will venture into simulating modern warfare combat with a new strategic experience and modern armies; and Trivial Pursuit Live! will test fans on the trivia game with a TV-show setting and reinvented question formats.

COMMENTARY: Classic Games Are Revived with Modern Twists

5CF7F28B50569047F5EEB18A916E5462The summer months are known for spontaneous beach trips, an abundance of delicious ice cream, and, of course, the much-dreaded summer storms that come with unbearable heat. But the next time the weather is uncompromising, consider having a family game night in, though I know what you’re thinking: Please, not another children’s game.

It can be difficult choosing a game everyone agrees on; parents are frequently disconnected, and youngsters who are a few years apart in age constantly battle over which game should be the one played. But a new trend in the toy industry could stop these common issues before game night even begins. I am constantly seeing companies revisiting old games and giving them a modern twist, and these simple alterations often involve modern technologies to pique younger players’ interest. [Read more...]

TMNT-Themed Monopoly Games to Hit Stores

Picture (Device Independent Bitmap) 1The Heroes in a Half Shell, Teenage Mutant Ninja Turtles, will be seen in a whole new light, thanks to a new partnership from USAopoly and Nickelodeon. Under license from Hasbro, two new Monopoly games inspired by the much anticipated summer blockbuster, Teenage Mutant Ninja Turtles–Teenage Mutant Ninja Turtles Edition and Teenage Mutant Ninja Turtles Collectors Edition–are set to hit stores this fall.

Picture (Device Independent Bitmap) 2In the Teenage Mutant Ninja Turtles Editionfans of the popular television show will be able to vie for 22 popular locations found in the animated series. Teenage Mutant Turtles Collector’s Edition, meanwhile, will give fans the opportunity to sell and trade the notorious Turtle villains, and properties can be claimed and enhanced with custom pizza slices and pizza boxes, which replaces the traditional Monopoly houses and hotels.

Teenage Mutant Ninja Turtles will be released on August 8th in theaters worldwide.

Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]

Hasbro Is Bringing Down the House Rules for Monopoly

Monopoly.HouseRulesFrom March 25 to April 3, fans around the world weighed the pros and cons of their favorite Monopoly house rules on the Monopoly Facebook page. This past Friday, Hasbro announced the top five house rules, which will be featured in future Monopoly games. They are:

  • Free Parking, Fast Cash: All taxes and fees are collected in the middle of the game board, and if a player lands on Free Parking, they collect it.
  • Dash for the Cash: Players who land on Go! get to double their salary—400 Monopoly(M) Dollars instead of 200M Dollars.
  • Frozen Assets Rule: When in jail, a player cannot collect any rent money from other players.
  • See the Sights: Players must travel around the board one complete time before they can begin buying properties.
  • Lucky Roller: If a player rolls Snake Eyes—double ones—they collect 500M Dollars.

Fans will find the top five house rules in the Monopoly: House Rules edition game, available in select markets this fall. The chosen rules will also be included in the Monopoly game guide beginning next year.

Contest Lets Fans Decide on House Rules for Future Monopoly Games

In a recent survey conducted by Hasbro, 68 percent of Americans admit they’ve never read the official Monopoly rules in their entirety, and 49 percent said they have made up their own Monopoly rules! Knowing this, Hasbro is giving Monopoly fans around the world an opportunity to “break the rules” by inviting them to help select the top “house rules” to become a part of future Monopoly games.

Through April 3, the Monopoly Facebook page will host the Great Monopoly House Rules Debate, with Mr. Monopoly himself as moderator. Fans are encouraged to debate the pros and cons of 10 house rules that were selected as a result of crowd-sourcing fans globally on the Facebook page.

As a result of the debate, Hasbro will identify the top house rules, and [Read more...]

Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Monopoly Meets The Wizard of Oz in New Collector’s Edition

the_wizard_of_oz_mn_3dbt_webA new version of the classic board game Monopoly salutes the beloved film, The Wizard of Oz. Produced by USAopoly, under license from Hasbro Inc. and in conjunction with Warner Bros. Consumer Products, Monopoly: The Wizard of Oz 75th Anniversary Collector’s Edition features a game board that unfolds to reveal a spectacular 3-D pop-up center showcasing movie plot points.

There are also new Monopoly rules created just for this game, the houses and hotels from the traditional game have been transformed into custom farmhouses and Emerald Cities, respectively, and classic movie icons such as the Wicked Witch of the West’s hat, the ruby slippers, and Toto replace the familiar Monopoly movers.