New SeaWorld-Inspired Products Teach Conservation

Monopoly.SeaWorldHoliday gifts inspired by SeaWorld will debut this season. New toys such as Monopoly: SeaWorld Wildlife Conservation Edition, a version of the board game that rewards players who invest in the animals’ natural habitats, will feature the park’s iconic marine animals, including penguins and polar bears.

Changes to the original game include SeaWorld Cares and SeaWorld Rescue in place of Chance and Community cards, while the game’s houses and hotels are transformed into animal research and rescue facilities. Sea World Parks & Entertainment worked closely with partner USAopoly to create a conservation-focused game, instead of a real-estate focused one.

Other SeaWorld-inspired products include plush animals, which are part of Happy Plaid Accessories, a kid-friendly line featuring park-exclusive animal patterns. These and other items are all available at SeaWorld’s three parks and shamushop.com.

COMMENTARY: Nightmarish Christmas Gifts Delight Burton Fans This Season

While my folks are tuning into the Hallmark channel for the sappy Christmas movies that make them cry year after year, and my niece and nephew obsess over Buddy from Elf, I’m still stuck on a classic Christmas favorite that is often misappropriated by Halloween: The Nightmare Before Christmas. The movie isn’t called A Dream Before Halloween. For me, that’s enough reasoning to say it is, in fact—no matter how creepy—a Christmas movie.

Nightmare Before Christmas MonopolyUSAopoly will bring this cult classic into homes this holiday season in a whole new way with Monopoly: The Nightmare Before Christmas Collector’s Edition. Players can buy, sell, and trade iconic movie locations, such as Jack’s Tower, Oogie Boogie’s Casino, Sally’s Alley, Dr. Finkelstein’s Laboratory, Town Square Fountain, and (my favorite) Spiral Hill. This completely customized game features imagery of all the greatest characters from the film, with Jack and Sally front and center, as well as six collectible pewter tokens, including Jack’s Skull, Sally, the Mayor’s Hearse, Oogie Boogi, Zombie Duck, and Evil Teddy. Just like the classic, this game is designed for two to six players ages 8 and up and is sure to please all Nightmare fans. [Read more...]

Walmart Matches Competitors’ Black Friday Deals One Week Early

logo-walmartHoliday shoppers don’t have to wait until Black Friday to start shopping for deals at Walmart. At of 8 a.m. on November 22, Walmart has started a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys “R” Us, and Best Buy one week early.

The retailer also extends its Christmas Ad Match to walmart.com customers. Customers who purchase an item on walmart.com, and find a lower price in a local competitor, can email christmasadmatch@walmart.com and receive the difference on a gift card. The same policy is in place for customers at Walmart stores for items purchased November 1 through December 24, excluding Thanksgiving Day and Black Friday.

Examples of toys and electronics that are part of Walmart’s pre-Black Friday saving event, while supplies last, include LeapPad 2, Little Tikes Cozy Coupe, Nerf Rebelle Crossbow, Monopoly Board Game, Hot Wheels Single Car, Skylanders and Disney Infinity Starter Packs, and select PS4 and Xbox One video games such as Call of Duty: Ghosts, NBA 2K14 and Battlefield 4. [Read more...]

Icing Introduces Exclusive Monopoly-Inspired Collection

Icing.MonopolyIcing has teamed up with Hasbro to design a capsule collection of jewelry and accessories inspired by Hasbro’s popular Monopoly game. This exclusive collection is designed in metallic gold and bedazzled jewels, featuring chain link, beading, and glitter details on pieces including a charm bracelet, stud earrings, iPhone cases, wallets, makeup compacts, T-shirts, and rings.

To celebrate the launch and to encourage shoppers to showcase their “gaming” spirit, Icing will also launch an Instagram “Glam Game” promotional sweepstakes with a grand prize of a seven-day cruise for two on Carnival Cruise Lines. The sweepstakes encourages fans to express their unique sense of style by snapping and uploading a photo of themselves. Official Rules for the “Glam Game” sweepstakes can be found on Facebook.

USAopoly, Diamond Comics Release Monopoly: The Walking Dead Survival Edition

5.0.3Exclusively from Skybound, Robert Kirkman’s imprint at Image Comics, and Diamond Comic Distributor, Monopoly: The Walking Dead Survival Editiongame is now available to purchase in comic book specialty shops.  Based off The Walking Dead comic from Kirkman, the game put a post-apocalyptic spin on the traditional Monopoly, giving fans the opportunity to live out the comic by fighting for their own property, and avoiding zombies with each players turn.

Monopoly: The Walking Dead Survival Edition delivers a classic Monopoly game play.  Players fight for, and then must fortify the prime real estate and resources that will sustain their lives. The game takes over the characteristic of The Walking Dead as the properties all correspond with the series landmarks such as the prison cells, Greene Family farm house, Woodbury, and more locations, while game tokens resemble key items from the series such as Rick’s sheriff hat, bucket of body parts, the telephone, and the R.V.

Instead of using money to purchase property, players must trade in essential supplies, such as food, ammo, and fuel, to gain more territory on the board or to place a guard tower or wall instead of the standard houses and hotels, to secure their properties from invading zombies. This game features six collectible tokens and optional speed play.

Additional The Walking Dead merchandise, including comics, apparel, toys and, collectibles, can also be purchased at comic book stores or through Diamond’s Previews catalog.

Hasbro and Disney Expand Relationship to Include Disney Princess and Disney Junior Properties

At Hasbro‘s Investor Day meeting, the company announced the expansion of its relationship with Disney to include gaming and other play experiences based on major Disney entertainment properties Disney Princess and Disney Junior. The deal gives Hasbro global rights to develop games based on the properties, including Mr. Potato Head toys based on Disney Princess characters.

As Hasbro continues momentum in the gaming business, it will also be launching a line of party games this year, including Funny or Die and Draw Something Party to bring friends and family together. The company is also revamping the classic brand Monopoly by retiring the iron token and replacing it with a cat which was recently voted in by fans worldwide.

The new Monopoly Empire game even offers new ways to play where kids can collect, buy, and trade top brands such as Coca-Cola, Samsung, McDonald’s, and Xbox rather than real estate in a quest to “own it all.”

COMMENTARY: Kids Getting Older Younger—Or Younger Older?

Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone. There are big kids everywhere, and toys have a funny little habit of bringing an adult’s inner-child giggling wildly to the surface.

Nostalgia is a huge trend in toys today—classic properties such as The Smurfs, Teenage Mutant Ninja Turtles, and Pac-Man have resurfaced and are engaging a whole new generation. Traditional toys, such as Hasbro’s Easy Bake Oven, Kahootz’s Spirograph, and POOF-Slinky’s Slinky, all still appeal to young kids the same way they did decades ago. However, adults and older kids will find just as much fun in new products primarily targeted toward youngsters, too.

RainbowLoom.Butterfly Blossom braceletThis weekend, I was loomed. A family friend’s daughter, Karli, had her wrist covered in the colorful rubber bracelets that are a product of Rainbow Loom, from Choon’s Designs. A huge craze among kids, I was enamored by the bracelets and begged her to teach me how to make one. She did, and of course, hers came out better. I’ve been staring at it on my wrist every day since she made it for me, and I was extremely tempted to purchase my own loom when I went into a Michael’s craft store and saw the enormous display (but I thought to myself: “You’re 23 years old, Marissa! Taking home product samples is one thing, but you cannot justify BUYING a toy!”).

[Read more...]

Hasbro and Ubisoft Partner to Bring Hasbro Games to Consoles

ubiUbisoft will develop and publish current and next-generation console games based on some of Hasbro’s most popular gaming brands, including Monopoly, Scrabble (in the U.S. and Canada only), Trivial Pursuit, Risk, Battleship, and Cranium.

USAopoly Debuts The Walking Dead-Inspired Board Games

WalkingdeadUSAopoly, under license by Hasbro, Inc. will debut Monopoly: The Walking Dead Survival Edition and Risk: The Walking Dead Survival Edition. Each game is based off Robert Kirkman’s comic book series and graphic novels. The games relate to the comic in detail as seen through game tokens, playing cards, the playing board itself, and other details.

Available exclusively from Skybound, Kirkman’s imprint at Image Comics, and Diamond Comic Distributor, both games will be released in late September.

 

Electronic Arts to Develop Hasbro Mobile Games

Hasbro_logo_newHasbro and Electronic Arts Inc. (EA) have signed a new agreement under which EA will develop several of Hasbro’s gaming brands for mobile platforms globally. Under the new four-year agreement, EA will continue to develop mobile games for Hasbro’s Monopoly, Scrabble, The Game Of Life, Battleship, Boggle, Clue, Risk, and Yahtzee.

EA’s Pogo.com gaming community will also continue to be a central hub online for digital versions of Hasbro games.