The Lowdown on Doll Hunting: Doll Collecting in the Age of Social Media

This article first appeared in the July/August 2015 issue of The Toy Book.

MelissaHunterHeadShotDoll collecting may be as old as the industry itself, but the newest generation of collectors is armed with video cameras, vlogs, and thousands of YouTube subscribers. They call themselves doll hunters.

[Read more...]

Dynacraft to Host Bike-Themed Family Event at Portland’s Pioneer Courthouse Square

dynacraft-eif-bikerjuicebar-badgeThe last of Dynacraft’s Experiments in Fun events is scheduled to take place in Portland on Saturday. For one day only, kids are invited to wheel over to Portland’s Pioneer Courthouse Square to find a biker-themed pop-up juice joint, set inside a fully transformed shipping container complete with a temporary tattoo parlor and a karaoke stage.

[Read more...]

Barnes & Noble Throws the Book at Toy Retail

This article first appeared in the May/June 2015 issue of The Toy Book.

Science CenterThe great American bookstore has made room for a great American toy store.

Barnes & Noble is the largest retail bookseller in the U.S., with nearly 650 stores nationwide, as well as a thriving web presence. But in recent years, the bookstore chain has also been expanding its non-book offerings, balancing out shelves of New York Times bestsellers with educational toys, games, and collectibles.

[Read more...]

Mattel Reports Third Quarter Financial Results, Including Lower Barbie and Fisher-Price Sales

Mattel_logoLast Thursday, Mattel Inc. reported third quarter financial results, including net income of $331.8 million for the quarter, or $0.97 per share. This includes a negative impact of $0.05 per share from Mega Brands integration costs and a tax benefit of $0.04 per share. This compares to last year’s third quarter net income of $422.8 million, or $1.21 per share, which included a tax benefit of $0.05 per share.

For the quarter, net sales were $2.02 billion, down 8 percent compared to $2.21 billion last year, while on a regional basis, third quarter gross sales decreased 7 percent in the North American region. For the international region, gross sales decreased 7 percent, including an unfavorable impact of currency exchange rates of 1 percentage point. [Read more...]

Universal Studios Home Entertainment to Release New Monster High Double Feature

Universal Studios Home Entertainment has set the release date for Monster High: Clawsome Double Feature, a brand-new double feature for Monster High. The double feature will be released as a Blu-ray Combo Pack, including Blu-ray, DVD, and Digital HD with Ultraviolet on July 1.

The movie features Monster High: Escape from Skull Shores and Monster High: Fright On!, including Monster High characters Frankie Stein, Clawdeen Wolf, and Draculaura.

Mattel’s First Quarter Results Include Gross Sales Decline for Top Brands

logo_Mattel logoMattel reported 2014 first quarter financial results, which included a decline in worldwide sales for Barbie, but strength in some of the company’s other girls brands.

For the first quarter, worldwide gross sales for Mattel girls and boys brands were $656.9 million, down 5 percent versus the previous year. This included a decline in worldwide gross sales for the Barbie brand of 14 percent. Worldwide gross sales for Mattel’s other girls brands increased 4 percent on the strength of Disney Princess and Ever After High, partially offset by Monster High. [Read more...]

Latest Monster High Film Available Now

MonsterHighThe fourth direct-to-DVD Monster High release, Monster High: Frights, Camera, Action! is now available at retailers. Centered on Draculaura, the film introduces new ghouls Elissabat, Honey Swamp, Viperine Gorgon, and Clawdia Wolf.

Monster High: Frights, Camera, Action! is being accompanied by a line of new character themed dolls.

Universal Studios Brings Monster High: Frights Camera Action to Life

monsterhighWhen Monster High‘s Draculaura is led to believe she’s the rightful heir to the vampire throne, she and her best ghoulfriends are whisked away to Transylvania for a royal coronation to die for. But they soon discover the hunt for the queen is not over yet. The Ghouls must locate an ancient artifact known as the Vampire’s Heart in order to discover the identity of the true Vampire Queen. Mattel‘s new line of Monster High: Frights, Camera Action! dolls features Hauntlywood versions of favorite glam ghouls ready for their Black Carpet debut. The dolls feature “gore-geous” accessories.

The film is an adventure that will lead them from the Tower of Londoom, to a haunted river boat in New Goreleans and finally to the glamorous boo-vie lots of Hauntlywood. Monster High: Frights, Camera, Action! comes to Blu-ray Combo Pack including Blu-ray, DVD, and Digital HD with UltraViolet on March 25, from Universal Studios Home Entertainment.

NPD: Fashion Dolls Still in Fashion for the Holidays

According to retail sales data from The NPD Group, year to date through October, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago. The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 percent through October.

This increase is due not only to several new brands such as My Little Pony Equestria Girls and Sofia The First, but also growth in some of last year’s more popular brands, including Monster High, Doc McStuffins, and Lalaloopsy.

Within dolls, other subclasses that have experienced strong growth are Fashion Styling & Dressup and Fashion Themed Clothes, which include items such as Monster High Fashion Sets and Barbie Ultimate Closet.

The following lists the Top 15 Fashion Doll items for the last 13 weeks ending November 9, ranked on dollar sales and in alphabetical order:

Survey Shows Children Want Game Systems, iPads for Holidays

Non-traditional items are finding their way onto children’s wish lists this year, according to a National Retail Federation (NRF) survey conducted by Prosper Insights and Analytics. For the first time, iPads are among the most popular gifts for both girls and boys, with slightly higher demand among the former.

Among the other results from NRF’s 2013 Top Toys survey: 44.3 percent of holiday consumers plan to buy toys as gifts this holiday season; children are still asking for timeless items such as Barbie and dolls (No. 1 and 2 among girls, respectively) or Lego and toy cars (No. 1 and 3 among boys, respectively). And the younger generation is clearly technologically savvy, asking this year for tablets/iPads, smartphones (girls’ No. 11), and game consoles like Xbox One (boys’ No. 5) and PlayStation 4 (girls’ No. 10, boys’ No. 6).

Other popular toys for girls include Monster High Dolls, Disney Princess, and American Girl. The hot new item for boys this year is Skylanders, a hugely popular interactive video game that allows kids to play with a toy action figure at the same time. [Read more...]