Toy State, Feld Entertainment Partner to Expand Monster Jam Portfolio

ToyStateLogoToy State partnered with Feld Entertainment to expand the Monster Jam portfolio. The three year, multi-territory agreement grants Toy State construction toy category rights for the development of Monster Jam-branded toys within the company’s Machine Maker product line. [Read more...]

Spin Master, Feld Entertainment Partner for Monster Jam

MonsterJam_SpinSpin Master Corp. entered a licensing partnership with Feld Entertainment as the new worldwide master toy partner for Monster Jam. The ten-year partnership begins in 2019.

The Monster Jam franchise includes a wide range of toys and products featuring larger-than-life intellectual property such as Grave Digger, Max-D, Megalodon, Monster Mutt and El Toro Loco. Monster Jam produces more than 400 events each year across five continents. Its broadcasts of live events reach millions on the FOX Sports family of networks in addition to their digital reach.

McDonald’s Happy Meals to Feature Monster Jam

McDonalds,MonsterJamFeld Entertainment Inc. has collaborated with McDonald’s to bring Monster Jam-themed Happy Meals to more than 14,000 McDonald’s locations across North America. Customers visiting participating McDonald’s in the U.S. and Canada between August 28 and September 24 can purchase a Happy Meal featuring one of eight exclusive Monster Jam truck toys. They include Grave Digger, Dragon, Max-D, and El Toro Loco.

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Feld Entertainment and Mattel Extend Monster Jam Licensing Program

MonsterJamFeld Entertainment and Mattel Inc. announced the five year  extension of their long-standing global licensing agreement between Monster Jam and Hot Wheels. The renewal agreement extends Mattel’s exclusive, worldwide licensing rights to Monster Jam replica die-cast, plastic, feature vehicles, accessories, and play sets through 2018.

Monster Jam, the largest touring monster truck property in the world, entertains more than four million fans from four continents and 10 countries with more than 350 action-packed performances each year. Additionally, Monster Jam performances are broadcasted globally with television distribution in more than 175 countries.

Monster Jam has secured a robust toy presence at retail and continues to obtain incremental promotional programs annually at mass and specialty retailers including Walmart, Toys “R” Us, Kmart, and Target. The core Hot Wheels Monster Jam business includes the popular 1:64 and 1:24 scale authentic die-cast vehicles, 1:43 scale motorized plastic Rev Tredz vehicles, and a growing line of Monster Jam-themed, TV-advertised play sets. [Read more...]