Moose Toys to Ship Shopkins Series Two, Looks to Sustain Sales Momentum

Moose Toys Shopkins Small MartMore than six million Shopkins characters have been sold in less than four months, as estimated by Moose Toys. As such, the company will air freight additional Shopkins products to meet the holiday demand.

Moose launched Shopkins in July and built brand awareness with short-form video content featuring the Shopkins world, which led to the YouTube community posting its own Shopkins videos, including popular blind bag reveal videos. Season Two, which will feature more than 140 new characters and four new themes, is expected to hit shelves shortly. The new themes will include Baby Bits, Shoes to Choose, and more.

Toy Industry Unveils Nominees for 2015 Toy of the Year (TOTY) Awards

TOTY2015logoToday, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.

The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]

Moose Toys Is Ready to Throw Down with Mutant Mania

MutantManiaMoose Toys has kicked off the retail launch of Mutant Mania, a new collectible toy line featuring wacky, mix-and-match wrestlers. Each customizable figure is created using an interchangeable head, torso, and legs, so kids can swap out a piece to create a new mutant wrestler.

The line includes a Mutant Masher vehicle, a Rampage Arena play set, and more than 120 characters to collect. The Mutant Mania Rampage Arena lets kids put their built-up wrestlers to battle, and even launch them into the ring.

Available exclusively at Toys “R” Us, Mutant Mania is intended for kids ages 5 and up.

Moose Signs On to Mind Candy’s World of Warriors

Oct10.MindCandyOnline game developer Mind Candy has given rights for toy development and manufacturing in North America and Australia to Moose Toys for Mind Candy’s upcoming release of World of Warriors.

Moose Toys will be responsible for toy lines based on the game, including collectibles and play sets.

World of Warriors is set to launch digitally as a game on iOS and Android devices in six languages this year, with branded products, including toys, to follow throughout next year.

Moose Toys to Launch Mutant Mania Line

MutantMoose Toys will launch its latest collectible toy line this fall. Mutant Mania is a collection of over 120 mix and match wrestlers that feature interchangeable heads, torsos, and legs, giving kids limitless options to build their own mutated wrestlers. Kids can also put them to the ultimate battle in the Mutant Mania Rampage Arena.

Moose Toys Is Going to the Birds with Little Live Pets

Moose Toys Little Live Pets New York Toy FairMoose Toys is launching Little Live Pets, a new line of collectible and interactive pet birds available at retail this fall. Each Little Live Pets bird looks and acts like a real pet. They respond to touch, fit easily in the palm of the hand, and make more than 40 different sounds, including tweeting, chirping, and whistling popular nursery rhymes.

Little Live Pets also have a chatter back recording feature, which allows kids to talk to their bird and hear it talk back. There are eight birds in all, each with unique feather markings, and the line includes a bird cage for perching them. Little Live Pets are suitable for kids age 5 and up.

Moose Toys Introduces The Ugglys

The UgglysAustralian toy company Moose Toys has launched The Ugglys, a new line of farting, burping, and trouble-making electronic pets. Each interactive Ugglys pet makes more than 30 rude and hilarious sounds that kids can warp using the tuning feature on the pet’s collar. Available exclusively at Toys “R” Us, each Ugglys is available in three Pug styles and is suitable for kids ages 5 and up.

Additionally, Moose Toys will be expanding its Trash Pack, a disgustingly fun line of garbage-inspired collectibles, Micro Chargers, and Blingles lines. Moose’s other new brands include the Zelfs—a line of quirky, collectible dolls—and Glitzi Globes, a do-it-yourself snow globe range.

COMMENTARY: Dolls: Inspiring Kids Through Play

For years, Mattel‘s Barbie has been held under very close scrutiny for her appearance. She is often criticized for her unrealistic body type and the kind of message that sends to girls. But, of course, Barbie’s good qualities should not be overlooked. She is a smart woman with quite an impressive resume. Another quality Barbie is famous for is her vast array of careers. Barbie can be anything that she wants to be—and so can the kids that play with her. I use Barbie as an example because she is probably the most popular and widely known doll on the market, but there are many other dolls out there that have positive messages for young girls attached to them—and they come in many different shapes and sizes.

zelfsMoose Toys has introduced the Zelfs, collectible dolls that live in a “fab-itat” in the secret garden of Zardenia. This dolls, a little reminiscent of Troll dolls, feature colorful, spiketacular hair that can be style in all sorts of different ways. Each Zelf has its own unique persona and a Zelf power that is represented by a Zelf mark. The Zelf currently on my desk, Angelala, has the Zelf power of kindness. Each Zelf also comes with matching charms and hair accessories (Angelala’s got a pretty fabulous harp). The new line includes small, medium, and large Zelfs, and the Venus Fly Trap Spin Salon Playset that twirls and swirls each Zelf’s hair with the push of a button. [Read more...]

The Trash Pack Launches at LaRonde, a Six Flags Amusement Park

trashpack_5Moose Toys’ Canadian distributor Imports Dragon has announced the opening of The Trash Pack Play House at LaRonde, a Six Flags amusement park located in Montreal, Canada. The play house opened last weekend and plans to remain on-site for a two year period. Inside the play house, children can play games to win various Trash Pack collectible figurines, vehicles, and other related products and meet The Trash Pack’s mascot characters.

LaRonde is Eastern Canada’s largest amusement park. The facility, which opened as part of Expo ’67, today offers 40 rides and attractions, including the Goliath, one of North America’s highest and fastest roller coasters, and Le Pays de Ribambelle, an exciting and enchanting family area. More than 25,000 guests visit the park daily, amounting to more than 1 million visitors each year.

Moose Toys Introduces Glitzi Globes

 

Paul Solomon, Co-CEO, Moose Toys

Paul Solomon, Co-CEO, Moose Toys

Moose Toys, Australian toy company and creators of arts & crafts lines Gelarti and Blingles, introduces Glitzi Globes, a new DIY line that comes with all of the materials girls need to create their own miniature, collectible snow globes. Glitzi Globes will be available at select toy retailers nationwide starting this fall.

Glitzi Globes took home top honors at the Australian Toy Association’s (ATA) Toy Hobby & Nursery Fair earlier this week. Moose won Toy of the Year, as well as Craft & Activity Toy of the Year for Glitzi Globes. [Read more...]