HoliDAY of Play 2015

Disguise Partners with Moose Toys for New Shopkins Costumes

ShopkinsLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with Moose Toys to create costumes and dress-up based on its collectible franchise, Shopkins. The news follows yesterday’s announcement that Disguise had secured a similar agreement with the LEGO Group.

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Moose Toys Invites Shopkins Fans to Gather at Toys “R” Us Stores Nationwide

56031 Shopkins S3 12PkMoose Toys is hosting its first-ever nationwide Shopkins Swap-kins experience, scheduled for August 15 from 12 to 2 p.m. Fans and collectors across the country can gather at their local Toys “R” Us store to swap characters and build their collections.

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COMMENTARY: Toy Pets Are Becoming Man’s New Best Friend

Zoomer Kitty, from Spin Master

Pet ownership is a rite of passage for many children (and families), but it can also be a real hassle. After all, the vast majority of pets must be fed, cleaned up after, groomed, etc. They require constant care and semi-regular attentiveness, in other words, and that can be a real challenge for young ones (and some adults, too), who may not be used to that level of responsibility.

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Moose Enterprise and Local Police Seize More than 150,000 Counterfeit Shopkins in China

MooseToysMoose Toys took aggressive action on July 27 to protect its popular Shopkins brand. Together with local police, the company’s agents raided two Chinese manufacturers located in Yiwu, China, resulting in more than 150,000 counterfeit Shopkins toys being seized by local police.

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Moose Toys Awarded Toys “R” Us Partner of the Year

MooseToysToys “R” Us has named Moose Toys as Partner of the Year, awarded to the toy partner whose outstanding commitment, dedication, and loyalty have helped make the company a destination for kids, families, and fun. In February, Toys “R” Us also awarded Moose Toys as Vendor of the Year.

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Moose Toys Announces 16 New Shopkins Licensees for the U.S. and Canada

ShopkinsLogoMoose ToysShopkins licensed merchandise program for the U.S. and Canadian market has made deals with 16 additional licensees, bringing its total licensee count to 25.

The Licensing Shop Inc. brokered the new deals, and licensees for toys and games include the following:

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Q&A with Paul Solomon, Co-CEO, Moose Toys

Moose.PaulSolomonThe Toy Book (TTB): In what new way are you using social media to correspond directly with consumers?

Paul Solomon (PS): The popularity of toy unboxing videos on YouTube has given Moose Toys the opportunity to reach more consumers on platforms other than TV. Moose has seen first-hand how social media allows consumers to engage more directly with our products. For example, Moose garnered more than 11 million views from our animated Shopkins webisodes. [Read more...]

COMMENTARY: At Toy Fair 2015, Classic, Low-Tech Play Is Alive and Well

Crayola Cling Maker, from Crayola

Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]

WIT Presents Awards to Women Leaders at Annual Wonder Women in Toys, Licensing, and Entertainment Dinner

WIT.logoWomen leaders were honored by more than 500 industry executives at the 11th Annual Wonder Women in Toys, Licensing, and Entertainment (WIT) Awards Dinner, which took place on Sunday night. Hosted by WIT, and coinciding with the North American International Toy Fair in New York City, the gala awarded winners from more than 40 distinguished nominees from around the world. WIT also presented Special Honoree Awards to executives from Sesame Workshop,, and Disney Consumer Products. [Read more...]

TOTY Awards Recognize the Most Outstanding Toys and Games of the Year

TOTY2015logoHundreds of global toy executives and guests gathered in New York City this past Saturday to pay tribute to the toy industry’s best and brightest toys, games and individuals at the 15th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.

Zoomer Dino, from Spin Master, took home the overall Toy of the Year award prize and was named Boy Toy of the Year. Spin Master’s pet dinosaur lets kids train it to sit, speak, and react to commands. Crayola‘s Paint Maker, a customizable arts and crafts kit, earned the People’s Choice award and was also named Activity Toy of the Year. [Read more...]