New Shopkins Feature Set for October Release

Tshopkinshe second movie in the Shopkins franchise, Shopkins: World Vacation, has been scheduled to be released in October by the Universal Pictures Home Entertainment Content Group.

The film follows the release of the first Shopkins movie, Shopkins: Chef Club. The new film brings the Shoppies and Shopkins out of Shopville on a vacation won by Kooky Cookie. When she takes her friends to London, they encounter the Biscuit Bandits and are thrust into an adventure across London, Paris, and Tokyo.

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Moose Toys Inks New Licensing Deals for Shopkins

shopkins_lifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  [Read more...]

CultureFly, Moose Toys Partner for Shopkins Subscription Box

ShopkinsDirectCultureFly, a pop culture collectible box company, partnered with Moose Toys to launch Shopkins Direct, a licensed subscription box, that will ship quarterly. Each box will include exclusive Shopkins apparel, accessories, and collectibles that are not available at retail.

Each box will have a unique theme and will contain six to eight exclusive items. Consumers can sign up now for the first box, which has a “Rainbow Celebration” theme.

Moose Toys Launches Despicable Me Mineez

58203 Mineez Despicable Me Deluxe Character PackMoose Toys launched Despicable Me Mineez at retail, a new line of squishy character collectible figures based on the Illumination Entertainment animated film franchise, Despicable Me.

Fans can collect more than 75 Season 1 figures, available in 3-packs, 6-packs, and blind packs including Ultra Rare and Limited Edition figures. The collectibles are based on characters from the movie such as Gru, Agnes, Margo, Edith, and the Minions, and are available in styles that fans are familiar with, in addition to never-before-seen character themes.

Moose Toys, Koba Entertainment Announce Shopkins Live! National Tour

logoKoba Entertainment and Moose Toys announced Shopkins Live, the first live theatrical production based on the Shopkins figure toy brand.

The production will go on a six-month national tour across 75 U.S. cities and will premiere on September 14th in Buffalo, New York. Tickets for this will go on sale this Friday. The 90-minute show will feature an original story, pop music, and video highlights as the Shoppies and Shopkins characters prepare for Shopville’s annual Funtastic Food and Fashion Fair.

Moose Toys Launches Disney Crossy Road Merchandise

71007 DCR Mini Figs 7Pack

Moose Toys announced plans for its new toy line based on the mobile game Disney Crossy Road. In the game, players collect an 8-bit design of iconic Disney characters as they hop, dodge, and slide their way through busy lanes of traffic. Since its launch a year ago, the app has been downloaded more than 31 million times.

The initial collection from Moose will feature Disney and Pixar characters from the app including Mickey Mouse, Donald Duck, Buzz Lightyear, Simba, Baymax, and more. The line will include collectible micro figures, backpack hangers, and plush, and will be available at select retailers beginning April 1.

Moose Toys, Build-A-Bear Workshop Enter Licensing Agreement

ShopkinsLogoMoose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.  [Read more...]

Moose Toys Reveals Shopkin of the Year at Toy Fair

MooseToysWinnieAwardMoose Toys will reveal the Shopkin of the Year character, Winnie Award, at the North American International Toy Fair, held from Feb. 18 to 21. The hand-crafted Shopkins character is plated in gold and set with five real diamonds.

Following Winnie Award’s appearance at Toy Fair, the golden Shopkin will be auctioned off online later this year. All proceeds from the auction will benefit the Toy Industry Foundation. [Read more...]

Moose Toys, Toys “R” Us Launch Shopkins Feature Shops

MooseTRUShopkinsShopkins feature shops are now open at all Toys “R” Us stores nationwide. Ranging in size spanning up to 16 feet long, these front-of-store boutiques feature a wide assortment of Shopkins products including toys, backpacks, bedding, jewelry, bikes, helmets, books, consumer electronics, stationery products, confectionery, apparel and room decor, and the latest DVD movie. [Read more...]

Shopkins Fan Finds First Golden Ticket in Moose Toys Contest

ShopkinsGoldenTicketEight-year-old Sophie from Portland, Ore. beat the one in 1.3 million odds and found the first of five Shopkins Golden Tickets hidden across the country. Moose Toys is sending Sophie and a guardian to the home of Shopkins in Melbourne, Australia for a Shopkins experience. [Read more...]