Sweet Suite 2016

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]

Shopkins Named 2015 Best-Selling Toy In The U.S.

Moose Toys Shopkins 12-PackMoose Toys‘s Shopkins brand topped 2015 U.S. toy sales as the hottest selling toy of the year, according to The NPD Group/Retail Tracking Service. The company claimed two of the top four positions of the study with the Shopkins 12-Pack as the hottest selling toy of last year and the Shopkins 2-Pack coming in fourth. [Read more...]

Moose Toys Announces Eight New Shopkins Licensees

ShopkinslogoEight licensees will join the Shopkins merchandise program for U.S. and Canadian markets, bringing the total licensee count to 51. [Read more...]

Moose Toys Donates Shopkins Gemma Stone Auction Proceeds to Benefit TIF

GemmaStone-1Moose Toys is donating $21,500, the full auction amount from the week-long eBay auction for Gemma Stone, to the Toy Industry Foundation (TIF). After 118 bids, a Shopkins fan in Florida is now the owner of the rare Shopkins character.

Moose Toys is also donating Shopkins toys worth $100,000 retail value to the TIF, in addition to the monetary donation from Gemma Stone.

Moose Toys to Auction off Shopkins Gemma Stone to Benefit TIF

MooseAuctionMoose Toys is holding a charity auction for to kick off Cyber Monday. The one-of-a-kind Gemma Stone is the most rare Shopkins in the collection and was revealed at the North American International Toy Fair this past February.

Fans will have a chance to bid on her from November 30 through December 6. All proceeds from the eBay auction will benefit the Toy Industry Foundation.

Limited Edition Shopkins characters, normally retailing at $2.99, are already selling on eBay for upwards of $1,800. Bids for Gemma Stone are forecasted to be even higher. Fans interested in bidding on Gemma Stone can check Shopkins’ Facebook and Twitter pages for the link to the eBay auction.

Moose Toys Expands Shopkins Craze with App and Shoppies Dolls

ShoppiesDollMoose Toys has launched the Shopkins: Welcome to Shopville app and the Shoppies Dolls. With the first official Shopkins app, fans can explore Shopville and play mini games with their favorite Shopkins characters from all three seasons. Featuring five shops to play among, fans can go shopping in the Small Mart, stock up on candy at the Candy Shop, help sort the Shopkins in the Homewares store, bake a cupcake in the Cupcake Shop, and discover a new secret store. The app is free to download on the iTunes and Google Play stores.  [Read more...]

Disguise Partners with Moose Toys for New Shopkins Costumes

ShopkinsLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with Moose Toys to create costumes and dress-up based on its collectible franchise, Shopkins. The news follows yesterday’s announcement that Disguise had secured a similar agreement with the LEGO Group.

[Read more...]

Moose Toys Invites Shopkins Fans to Gather at Toys “R” Us Stores Nationwide

56031 Shopkins S3 12PkMoose Toys is hosting its first-ever nationwide Shopkins Swap-kins experience, scheduled for August 15 from 12 to 2 p.m. Fans and collectors across the country can gather at their local Toys “R” Us store to swap characters and build their collections.

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COMMENTARY: Toy Pets Are Becoming Man’s New Best Friend

Zoomer Kitty, from Spin Master

Pet ownership is a rite of passage for many children (and families), but it can also be a real hassle. After all, the vast majority of pets must be fed, cleaned up after, groomed, etc. They require constant care and semi-regular attentiveness, in other words, and that can be a real challenge for young ones (and some adults, too), who may not be used to that level of responsibility.

[Read more...]

Moose Enterprise and Local Police Seize More than 150,000 Counterfeit Shopkins in China

MooseToysMoose Toys took aggressive action on July 27 to protect its popular Shopkins brand. Together with local police, the company’s agents raided two Chinese manufacturers located in Yiwu, China, resulting in more than 150,000 counterfeit Shopkins toys being seized by local police.

[Read more...]