Moose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East. [Read more...]
Moose Toys will reveal the Shopkin of the Year character, Winnie Award, at the North American International Toy Fair, held from Feb. 18 to 21. The hand-crafted Shopkins character is plated in gold and set with five real diamonds.
Following Winnie Award’s appearance at Toy Fair, the golden Shopkin will be auctioned off online later this year. All proceeds from the auction will benefit the Toy Industry Foundation. [Read more...]
Shopkins feature shops are now open at all Toys “R” Us stores nationwide. Ranging in size spanning up to 16 feet long, these front-of-store boutiques feature a wide assortment of Shopkins products including toys, backpacks, bedding, jewelry, bikes, helmets, books, consumer electronics, stationery products, confectionery, apparel and room decor, and the latest DVD movie. [Read more...]
Five golden tickets have been randomly hidden inside a Shopkins Season 5 2-pack, 5-pack, or 12-pack across the U.S. Fans who find one of the five golden tickets will win a trip to Melbourne, Australia, the home of Shopkins. There will also be a drawing for a mail-in entrant to win a sixth trip. Upon arrival, winners will be greeted by Shopkins characters, attend their own private Shopkins Party, where they will get to meet the designers from the world of Shopville. [Read more...]
Moose Toys will make its first-ever appearance at Comic-Con International in San Diego (SDCC) with the debut of Jessicake Limited Edition Golden Cupcake, the rarest doll to join the Shoppies line. The SDCC exclusive Shoppie doll is limited to 2,000 unites worldwide, each individually numbered, and will be sold exclusively at the convention. [Read more...]
Moose Toys will launch two new collectible brands at major retailers this fall, The Grossery Gang and Twozies.
The Grossery Gang is designed to look like every day snacks found at a convenience store, with more than 150 pint-sized characters such as Putrid Pizza and Fungus Fries. Limited Edition characters will include Faked Beans and Shoccoli Broccoli.
Twozies combines babies and pets, and includes pairs such as Jangles and Bangles, the baby and pet giraffe. As soon as collectors create a match, they can display their pair in a shadow box, which is included in each Twozies surprise pack.
Chairman and Co-CEO Manny Stul of Moose Toys won the EY World Entrepreneur of the Year 2016 award. The award ceremony was held in Monaco’s Salle des Etoiles on June 11. Stul was chosen from among 55 country winners from 50 countries, and is the first Australian to win the title in the award’s history.
Entrepreneur of the Year celebrates those who are building and leading successful, growing, and dynamic businesses, and recognizes them through regional, national, and global awards programs in more than 145 cities in more than 60 countries. Moose Toys created Shopkins, which was the No. 1 best-selling toy of 2015 in the U.S.