The World Retail Awards handed out its prize for Store Design of the Year this past Thursday, and the recipient was Hamleys World, Moscow, by the global retail consultancy Fitch. The store received significant press this past April as the second-largest toy store in the world, covering roughly 73,000 square feet.
SpongeBob SquarePants is headed to Moscow, announced Nickelodeon Russia, a unit of Viacom International Media Networks. “Absorbent: A SpongeBob Exhibit” is a modern art exhibition presented by Nickelodeon in partnership with Beeline. This exhibit will be free of charge for visitors, and will run September 16 through October 2 at the Flacon Design Plant in Moscow.
“Absorbent” is Russia’s first interactive SpongeBob exhibition. Visitors will experience how the Nickelodeon character has influenced fashion, culture, and modern media. In addition to the fashion and art installations, the exhibit will include a multimedia zone.