Starting December 14, Moshi Monsters will invade McDonald’s restaurants throughout North America for a Moshi Monsters Happy Meals promotion. The special program will give fans from coast-to-coast a chance to get their hands on exclusive Moshi Monsters toys for four weeks during the holiday season. [Read more...]
Mind Candy, the online games developer and entertainment company, partners with Schylling Toys to distribute its Moshi Monsters brand in North America. Toy manufacturer Vivid Toys and Games will cover mass and mid-tier chains. Moshi Monsters are online adoptable pet monsters for boys and girls. Players choose one of six customizable monster pets to name and nurture while playing games and earning virtual money solving the daily puzzle. [Read more...]
Hot on the heels of the debut game Moshi Monsters: Moshling Zoo comes the new videogame from Mind Candy, Moshi Monsters: Moshlings Theme Park, available on Nintendo 3DS and Nintendo DS. Available at major retail stores beginning October 30, the all-new game is now available for pre-order at www.moshlingsthemepark.com. An interactive social online world for kids aged 6-12 years, Moshi Monsters provides children with a new form of entertainment, combining adoptable virtual pet monsters with social online gameplay.
Moshi Monsters: Moshlings Theme Park takes fans on a journey into a new Moshi universe. The game invites players to explore locations as they work to rebuild the legendary Moshlings Theme Park. Fans can uncover secret codes online at MoshiMonsters.com, which will unlock special areas and content on the Nintendo 3DS and Nintendo DS systems. By achieving high scores in the DS game kids can also unlock exclusive content online at MoshiMonsters.com. Users of the Nintendo 3DS can interact with other Nintendo 3DS players via the StreetPass feature and play games to bring the Moshlings to life in a whole new dimension. Moshi Monsters: Moshlings Theme Park marks the first time fans can interact with characters via 3D technology.
Moshi Monsters: Moshlings Theme Park also introduces fans to “Furnando“, a brand-new Moshling character, for the very first time. He is just one of 60 Moshling characters that take part in this journey to get the theme park back on track. In addition, every new Nintendo DS and Nintendo 3DS game comes with a free week-long membership to MoshiMonsters.com and a redeemable code so users also can interact with their new Moshling on the Moshi website.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Moshi Monsters: Moshilng Zoo has knocked out the competition and become the longest number one game in Nintendo DS chart history. The debut game from Moshi Monster held the top position for 15 consecutive weeks, beating out successful games like Mario Kart DS, New Super Mario Bros, Professor Layton And The Spectre’s Call and Pokémon Black Version.
Moshi Monsters™: Moshling Zoo, launched in November 2011, offers fans a fresh new take on the Moshi Universe by building on the popularity of the collectable “Moshlings” and provides a new way to interact with their favorite characters.
“This is the first video game we’ve ever published at Mind Candy so we’re delighted and amazed by how well it has done,” said Michael Acton Smith, creator and CEO of Moshi Monsters.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Innovation First International is launching Bobble Bots, a new brand and product line. As part of the launch, the company has joined forces with Mind Candy, the brains behind the Moshi Monsters brand, for the debut of Bubble Bots Moshi Monsters. The line will hit store shelves across Europe and North America this spring.
The line of bobblehead mini robotic pets and customizable play sets will feature the patented Hexbug Nano vibration technology. Moshi Monsters will be brought to life in their own customizable environment. The initial assortment of Bobble Bots Moshi Monsters will include 24 battery-operated collectible Moshlings and a variety of configurable, 3-D “dollhouse” replicas of the streets, yards, buildings, and houses found online in Monstro City. Every product will include secret codes to unlock digital assets in the online world. The products will be showcased (by appointment only) at London Toy Fair, Nuremberg Toy Fair, and New York Toy Fair.
Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters, Build-a-Bearville, Poptropica, and Webkinz.
In the survey of 500 kids, 55 percent of children owned a toy from at least one of these games. Disney’s Club Penguin took the top spot with 32 percent of children owning a Club Penguin-branded toy. Moshi Monsters was a close second with 24 percent, followed by Build-A-Bearville (16 percent), Webkinz (5 percent), and Poptropica (2 percent).
Most of the surveyed children, 73 percent, had played at least one of these online games, with half having played Club Penguin and 47 percent stating that they have played Moshi Monsters.
Mind Candy announced its “monstrous” licensing program for Moshi Monsters at Brand Licensing Europe. Mind Candy has more than 40 UK licensees on board and another 60 signed internationally.
For the UK, licensees for Moshi Monsters include Vivid as master toy partner, Penguin for publishing, Topps for trading cards, Winning Moves for Top Trumps, Ty for Beanie Babies, Activision for Nintendo DS, Mega Brands for construction blocks, E-max for claybuddies, Gemma International for greeting cards and party wear, H Grossman for wheeled products, and more. The U.S. program now has more than 50 partners for softlines, toys and games, hardlines, publishing, novelty, activity, back-to-school, and celebration, with more category announcements coming soon.
Moshi Monsters has also announced that a court injunction has banned the planned release of a music single from one of its Moshling characters, Lady Goo Goo. The injunction was granted to Lady Gaga, preventing Mind Candy from “promoting, advertising, selling, distributing, or otherwise making available to the public ‘The Moshi Dance’ or any musical work or video which purports to be performed by a character by the name of Lady Goo Goo.” Lady Gaga’s lawyers argued that the pop star and character singer were too similar.
Mind Candy and Spin Master, Ltd have announced a partnership to expand the online gaming hit Moshi Monsters into a line of toys, to be carried exclusively at Toys “R” Us. The product offerings will include six plush Moshi Monsters characters, as well as 32 Moshling (monsters’ pets) minifigures, all available in late July. To integrate the toy experience with the online world, the toy design includes secret redeemable codes and special trial memberships. Future merchandising will include trading cards produced by Topps and books from Scholastic, Inc.
Top Trumps card games are similar to War, which is played with normal playing cards. But instead of featuring a number and a suit, Top Trumps cards feature statistics such as speed, skill, strength, and more that coincide with the theme of the deck. The object of the game is to beat—or trump—your opponent’s card by choosing your best stat for that card. The player that trumps wins the card, and the game keeps going until a player wins the entire deck.
New Top Trumps card games for 2011 will include Moshi Monsters, Go Go Crazy Bones, Harry Potter and the Deathly Hallows, Top Trumps Activity Super Hero Squad, and Top Trumps Tournament Marvel.
For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!
Mind Candy, the global developer and publisher of the free-to-play online game Moshi Monsters, has signed a master toy licensing deal with Vivid Imaginations. Vivid will launch Moshi Monster-branded toys across the UK, North America, Australia, and New Zealand starting next January. The initial toy line will include miniature collectables and plush soft toys. Vivid will support the brand with TV advertising, online marketing, PR, and a fully-integrated promotional plan for the Moshi Monsters fan base.